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The W Profile
D1.dossiers
Nov 10, 2026
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17 min read
Fanatics unveils credit card | The indoor stadium revolution | F1’s unique sponsor categories | Lots more...
Nov 6, 2026
18 min read
Are some brands insulated from poor results? | When your fans know best | Is second row better than first row? | Lots more...
Nov 3, 2026
Secondary market protection measures | Alternate unis for more than just one game | Mets, other big brands going small on OOH activations | More...
Oct 30, 2026
20 min read
MLB hands the stage to creators | A ballpark with no concession stands | Sponsors enter Madden | More...
Oct 27, 2026
Marketers: Same teams, more results required | Achieving “continuous relevance” | How Walmart & Target are using predictive AI | More...
Oct 23, 2026
Should you hold back more single game inventory? | Mixed-use in Japanese Baseball | Coastal goes collectible | Lots more...
Oct 20, 2026
Growth opportunities within existing customers | One-size-fits-all marketing challenges | Leveraging IP opens up lanes | Lots more...
Oct 16, 2026
Dynamic pricing can bring dynamic risk | AI use cases: Soccer & shelves | Would you be buried in a Pringles can? | More...
Oct 13, 2026
15 min read
What’s your YouTube strategy? | Personalized season ticket plans | Genius’ targeting ads to losing fans | Lots more...
Oct 9, 2026
19 min read
Pets as marketing | The NHL’s quick pivots | Churchill all in on premium | Southwest “hit their booking point” | More...
Oct 6, 2026
Expanding in-house creative | Facility monetization: Expand or enhance? | Kroger’s 81% predictive conversion | Lots more...
Oct 2, 2026
NHL’s wine & romance strategy | Who owns a parking spot? | Stadium spas: Start or bench? | Facility projects galore | More...
Sep 29, 2026
Who is your “space partner"? | How many steps from parking to pitch? | Maximizing your capital assets | More...
Sep 25, 2026
UCF’s premium variety | PE vs. Sovereign Wealth | Trading card frenzy vs. Gambling | Lots more...
Sep 22, 2026
16 min read
What’s your AI subcategories sales strategy? | B2B growth opportunities | Videoboards = Competitive tool? | Lots more...
Sep 18, 2026
Nike courts campus | Cold calls...still winning | Activision’s marketing swagger | Lots more...
Sep 15, 2026
NASCAR gamifies “F” word | Travel gear sponsor patches? | Leveraging the “double whammy” of collectibles | Lots more...
Sep 11, 2026
Modelo going bigger in college football | What is a “Ghost Creator” | Teams executing media upfronts | Lots more...
Sep 4, 2026
Data centers = sponsors? | Avoid a Good Good moment | Atlantic Aviation’s growing business
Sep 1, 2026
EY’s “human skill” bonuses | Nike’s “campus athletes” | What is a finance engineer?
Aug 28, 2026
What is fandom worth? | The ROI of untouched tradition | Gamifying the fast-food sector
Aug 25, 2026
What’s the bear case for sports? | Player comp ticket strategies | NFL: Cellys, cultural moments
Aug 21, 2026
The Financialization Era | Where’s your speakeasy? | What is a “Real Attendance Score”?
Aug 18, 2026
12 min read
Swag is the ticket | Incentives need to create action | Mascot advantages | Employees as creators
Aug 14, 2026
Marketing the Pope | AI: Simple efficiencies or mega-growth? | Data ownership v. Platform eyeballs
