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THE TOP LINE

That's just one scene-stealing question in today's CRO.ticker. Three more worth weighing:

ALSO INSIDE → The A's ballpark with no concession stands · NFL sponsor signage comes to Madden · P.F. Chang's $2M sushi boat · Keep reading for lots more….

Major League Baseball significantly expanded its influencer marketing strategy for the 2026 postseason, hosting over 200 content creators at games projected to generate more than 100M organic video views. The strategy yielded immediate results when tested during the 2025 postseason, when 130 unpaid influencers produced 1,150 pieces of content driving 86M views—a sharp increase from the 2024 playoffs, during which 32 paid creators generated 48M views. During the 2026 regular season, MLB partnered with 250 influencers to create 3,000 pieces of content, culminating in over 300M views. MLB VP of Social Media and Innovation Cameron Gidari: "Something [Director of Influencer Strategy] Rachel [Richter] told me when she first got here was, 'We’re a stage—we can just be the stage.' They want a stage to create from, and so we found that that has allowed us to not only broaden the types of influencers that we’re working with, it’s allowed us to ramp up the total number of influencers that we work with throughout the season.”

READ AT MARKETING BREW »

Chicago Cubs EVP of Marketing and Communications Jen Martindale joined the Ad Age Marketer's Brief podcast to discuss the organization's launch of a 17-episode scripted TikTok microdrama aimed at expanding the team's audience among young women. The franchise produced the romance series entirely in-house on a minimal budget to mitigate financial risk and successfully captured a non-traditional baseball demographic while generating roughly 7M views. Analytics showed 70% of viewers were women between the ages of 18 and 34, and more than 70% did not previously follow the team's social account. Martindale…

➤ On rooting the campaign in authentic stadium traditions: "I don’t know if you’ve had the pleasure of spending any time in Chicago or at Wrigley Field, but thousands of people have met their significant others at Wrigley Field. It is a true phenomenon. And there’s a place in Wrigley Field where this is really ground zero, and that’s the Budweiser Bleachers. ... So this is not based on their story, but it is rooted very much in a phenomenon that we know exists."

➤ On relying on in-house talent to maintain a low production budget: "[W]e did the bulk of this ourselves on a shoestring budget. I should clarify that we’ve worked really hard over the last several years, even predating my arrival at the Cubs, to build out the internal infrastructure to have a very high-performing content department. ... I think the quality transcended the budget we spent on this."

➤ On collaborating with TikTok to bypass the core baseball fanbase and target specific algorithmic subcommunities: "[TikTok] helped us with strategic targeting for the organic content. But then they also did something else, which is they took this series and they put it into what they call their microdrama container, which is a whole separate area of TikTok where they’re starting to house all of these types of scripted series."

➤ Did the team field any pushback on the series? "[I] think the biggest point of discussion, and it wasn’t really pushback, it was more, let’s really think through this and have a plan, was, how is this going to land with our avid fans? This is not the sort of content that the men who are here to see game highlights or player interviews are looking for. So what’s our plan for that? And thankfully we had thought that through and worked with TikTok on a few fronts. We were going to be really careful that this was only going to live on TikTok. TikTok is a place where, of all of our platforms, we probably had what I’d call the most variety of content. Lots of different types of things. So we were like, it’s going to live on TikTok."

➤ On the shifting boundary between brand marketing and pure entertainment content:

“The line between marketing and entertainment is continuing to blur, and brands have to get comfortable with stepping into content where the product isn’t the focal point. I mean, in the case of our series, yes, the action is unfolding at a Cubs game at Wrigley Field, but Wrigley Field is almost a secondary character to the action on the screen.
— Jen Martindale, EVP of Marketing and Communications, Chicago Cubs

LISTEN AT AD AGE »

Despite broader concerns about influencer fatigue, the creator economy is projected to reach $43.9B in U.S. ad spending by 2026, according to the Association of National Advertisers. Brands continue to invest heavily in the space, with over 80% of marketers planning to increase their influencer budgets over the next year, per Sprout Social, and Marketing Dive’s Sara Karlovitch notes that data shows the strategy still converts, as 58% of consumers report purchasing a product based on an influencer endorsement. However, the ecosystem is evolving as costs escalate and platforms shift toward interest-based algorithms rather than purely follower-driven metrics. Whisker CMO Hew Loyd noted that while the space originally focused on organic content, the introduction of creator management agencies has fundamentally altered the financial dynamics for marketers: "So, at a very early point, [influencer marketing] was about great content. The platforms and the algorithms themselves have shifted…it has become a business model. And anytime it turns into a business model, it attracts agencies who manage these individuals and broker these deals. And it also becomes an increasingly more expensive place for brands to play.”

READ AT MARKETING DIVE »

As you undoubtedly know, J.Crew partnered with Gen Z creator Emma Chamberlain to launch its Tiny Rollneck sweater, fueling the biggest product launch in the company's 43-year history with first-day sales more than tripling projections. Despite the retailer's overall revenue remaining flat at $3B last year while total units sold fell 10%, per The Financial Times, the creator-led marketing shift has successfully generated organic social momentum. Ad Age’s Gillian Follett notes the Chamberlain campaign drove nearly 600 organic posts within a week, boosting overall brand mentions by 12% and engagement by 25%, according to media intelligence firm Meltwater. A subsequent campaign featuring comedy trio Please Don't Destroy yielded similar results, lifting engagement by 36% compared to the prior 29 days. J.Crew CMO Julia Collier manages the brand's casting in-house to foster direct relationships and prioritize cultural buzz over strict ROI metrics and tells Follett: "Brands today are shaped by people, not really by the brands themselves. Everyone has an opinion, and they go to social to talk about it. And that conversation around your brand is what shapes your perception. So, for [brands], creators are how you define yourself in the modern era."

READ AT AD AGE »

PODCAST RECAP · NACMA TIMEOUT

College.town's Brian Bowsher joins host Zach Dayton to unpack the latest hiring data from CollegeSports.jobs, including how departments are rebuilding after the 2025 House settlement by prioritizing revenue roles. One standout: entry-level postings are up 38% and senior executive postings up 16%, while Assistant and Associate AD roles fell 9%.

A’s SVP of Technology Vikrant Bodalia explained to the Las Vegas Review-Journal's Mick Akers how the organization is leaning heavily into technological innovations for its new $2.1B, 33K-seat ballpark in Las Vegas. After previously helping launch both T-Mobile Arena and Allegiant Stadium, Bodalia noted the industry's shift toward prioritizing tech integration, explaining the A's plan to eliminate traditional concessions in favor of grab-and-go markets and utilize immersive video boards to elevate the fan experience beyond the on-field product. More key takeaways…

➤ Bodalia on technology's role in stadium development: “When I was part of the opening in 2015 at T-Mobile Arena, technology did not have a seat at the table. ... The cornerstone pillar is the technology and how it weaves the whole fabric together from ticketing — we have gone to paperless tickets — to now frictionless markets.”

➤ Bodalia on using technology to create a cinematic atmosphere: “The [video] boards are going to be designed so that when fans are leaving home, you’re going to feel like you’re watching all those Avengers movies where you just feel emotions and drama and entertainment. So, it’s not about just the win or loss on the field — those are going to happen — but when fans come in, we want to have them leave with that cinematic, immersive experience and go home energized."

➤ President of Baseball Operations Taylor Smith on the stadium's appeal to potential players: “I do think it will become a very compelling destination for players. I think it will be a really strong selling point for the ability to live here year-round. The golf scene, I think there’s a lot of things that make it a very attractive spot.”

➤ Bodalia on plans to eliminate traditional concessions:

“We are designing not to have any traditional concession stands. Everything is going to be some sort of a grab-and-go market style, even for hot and cold items.
— Vikrant Bodalia, SVP of Technology, A’s

READ AT LAS VEGAS REVIEW-JOURNAL »

Arsenal has introduced The Touchline, a new 2026–27 hospitality package at Emirates Stadium that features seats immediately behind the home bench. Venue Premium notes the “guests can watch the players arrive, follow them out of the tunnel for warm-ups and use an exclusive pitchside viewing area. The itinerary also includes a walk across the pitch shortly before kickoff, according to the club. The package includes access to a new Touchline lounge with dining, champagne on arrival, and inclusive drinks. Arsenal also lists an appearance by a club legend and a commemorative gift for each guest.” Have a look...

READ AT VENUE PREMIUM »

Dorsia and the Miami Heat have announced a five-year partnership that brings The Dorsia Club to Kaseya Center for the 2026–27 season. The hospitality platform is also the team’s new Official Hospitality Technology Partner. The club will be available to courtside ticket holders, and at select home games, Dorsia will bring guest chefs from its network to work with Michelin-starred chef Jeremy Ford and Levy Restaurants on special menus. Treat yourself to a glimpse of the club...

READ AT VENUE PREMIUM »

Brooklyn Sports & Entertainment completed the third phase of a five-year, $150M-plus transformation of Barclays Center ahead of the Brooklyn Nets' 2026-27 season. The upgrades, designed by Populous and managed by Shawmut Design and Construction, feature a 9,000-square-foot event-level club with interactive food stations run by Levy, a 93-foot LED screen, and views of the team's practice court. The project also introduced a new American Express lounge on the suite level and the arena's first major control room update since opening in 2012. The redesigned main atrium now includes a 180-degree LED wall and a custom art installation built from 550 LED screens. The final two phases of the renovation will target the upper concourse. Photos inside.

READ AT VENUE PREMIUM »

YOUR TAKE

Results to be shared in a future edition.

Major League Baseball is overhauling its 25-year-old authentication program with new fourth-generation tracking technology to verify the legitimacy of memorabilia, The Athletic’s Caleb Mezzy reports, noting the system utilizes real-time, pitch-by-pitch data to document game-used equipment. Initially launched in 2001 following the FBI's Operation Bullpen—which exposed that roughly 90% of sports memorabilia on the market was fraudulent—the program employs retired and off-duty law enforcement officers who personally witness and catalog items. Authenticators use a tablet-based system to record granular data for every authenticated ball, including the pitcher, batter, inning, pitch count, pitch velocity, launch angle, and exit velocity. The verified items receive a tamper-proof holographic sticker with a unique serial number that fans can research through a public online database. MLB Deputy Commissioner of Business and Media Noah Garden and Authentication Program VP Michael Posner: "Every year, with new advancements, we can do things that we couldn't do a few years ago. If I see something that's even remotely applicable to what we're doing, we're going to dive into it and see where it goes. And I think that's where we're continuing to do the work, even as we speak. On programs that will expand our reach and create a better experience for customers."

READ AT THE ATHLETIC »

P.F. Chang's CMO Holly Smith in a sitdown with Marketing Dive’s Chris Kelly talks about the company's "barbell strategy," combining value-driven offerings like a revamped happy hour with premium, theatrical dining experiences to capture both price-sensitive consumers and those seeking a "big-night-out." Smith also explains how the brand is leveraging micro-creators and localized freelance teams to reintroduce itself to younger demographics, particularly Gen Z diners whose early adulthood restaurant habits were disrupted by the pandemic. Key takeaways…

➤ On the initial marketing challenge when joining the company: "When I talked to friends and family about the opportunity, everyone said the same thing: 'I used to love to go to P.F. Chang’s.' That excited me so much because I felt like at its core, everybody loves this brand. It has such a nostalgic feeling when you think about places that you used to love to go to. How do we reinvigorate that feeling within people and get them coming back into the restaurants?"

➤ On utilizing theatrical menu items to drive social engagement: "We launched a 'Summer in Tokyo' campaign with a sushi boat that came out to the table with dry ice and it smoked all over the table. Instantly we knew this was going to be something that would take off if we did it in the right way on social media, and it really did: To date we had $2M in sales of sushi boats."

➤ On the internal push to integrate artificial intelligence for data analysis: "The big buzzy question is always around AI and how it plays into our world. I’m looking at AI around the reporting and data side of things. We’ve just partnered with a company that’s going to build an internal AI system for us that uses our own context layers to help us be more efficient in our marketing."

➤ On the opportunity to re-educate younger consumers on the dining experience:

“Gen Z is 30 years old. They have families. They have good jobs. They can afford to go out to eat. But the other thing about Gen Z is they missed out on five years during COVID of enjoying going out to eat. We’re showing that younger generation how to go out to eat again, how it can be fun and giving them reasons to come back into dining rooms.
— Holly Smith, CMO, P.F. Chang's

READ AT MARKETING DIVE »

SBJ reports that “official sponsors of all 32 NFL clubs and league sponsors have the chance to bring their real-world stadium presence into the corresponding stadium in Madden NFL, on console and mobile. The move is part of a deal between Electronic Arts (EA) and the NFL called the EA Sports Madden NFL Virtual Stadium Sponsorship Program. Law firm Pond Lehocky, an Eagles sponsor, will be the first brand to take part. Its Lincoln Financial Field signage will appear in the Eagles’ stadium in the game.”

READ AT SBJ »

LA28 organizers debuted their official Games slogan, "Stars Align," launching a 60-second promotional video ahead of the Olympics opening in 20 months. The campaign video features the Red Hot Chili Peppers track "Can't Stop" and will anchor the committee's messaging for upcoming milestones, including ticketing rollouts, the mascot reveal, and the torch relay. LA28 CMO Alex Merchan: "We think it works for so many different reasons. Yes, in Los Angeles, this is the city of dreams. Yes, there’s a Walk of Fame and yes, it’s known for celebrity. And yeah, maybe even a nod to the ‘84 games with the emblem that had stars in motion, but we think naturally it translates well across the country. The idea of ‘Stars Align’ we think will work anywhere between Manhattan, New York or Manhattan, Kansas, small town or big city."

READ AT SBJ »

Molson Coors North America CMO Sofia Colucci shared on LinkedIn that Miller Lite released "Clinch Cans" to celebrate the Milwaukee Brewers winning the franchise's first World Series title, filling them with the beer being brewed in Milwaukee at 10:13 p.m., the exact moment the team won. Colucci credited field, legal and communications teams and the company's brewers with executing the idea at the speed of the moment: "Our team could have just made a commemorative can. But instead they pushed for an idea that perfectly captured the spirit of the Brewers’ win aligned with Miller Lite’s DNA." Take a look at the custom can design.

READ AT LINKEDIN »

THE BOTTOM LINE · MOST CLICKED LAST EDITION
Michelob Ultra turns NBA Finals court wood into bottle openers. cllct's Darren Rovell on the brand's relic-driven activation for New York City bartenders, and why more partners may use collectibles to draw attention to their deals. READ »

Interested in advertising a job opening in CRO.ticker on CollegeSports.jobs? Submit your position here.

(Posted from most recent over the last 15 days)

(NEW!) Associate Director of Athletics Communications (Baylor University / Waco, TX): The Associate Director of Communications is responsible for coordinating outgoing messaging to shape, enhance and protect the Baylor Athletics brand and image through verbal and digital communication More details HERE.

(NEW!) Athletic Creative Services - Graduate Assistant (Creighton University / Omaha, NE): Lead graphic design and content for a BIG EAST athletic department. Two-year GA role with a $1,250 monthly stipend plus tuition waiver. Preferred start January 2027. More details HERE.

(NEW!) Assistant A.D., Accounting & Finance (University of Central Florida / Orlando, FL): Under the leadership of the Senior Associate A.D., Business and Finance, the selected candidate assists in the management and coordination of the Athletics Business Office More details HERE.

(NEW!) Assistant Director of Development, Athletics (Marquette University / Milwaukee, WI): The Assistant Director secures philanthropic support for Marquette Athletics by developing relationships with alumni, M Club members, parents, and friends of MU through cultivation and solicitation. More details HERE.

(NEW!) Director of Marketing and Fan Experience (Tennessee Technological University / Cookeville, TN): The overall purpose is to lead the marketing efforts. The position is responsible for developing and executing strategic marketing strategy, fan engagement, and revenue generation initiatives. More details HERE.

(NEW!) Associate Commissioner, Sports Administration and Championships/Men’s Basketball (Mountain West Conference / Las Vegas, NV): The Associate Commissioner will serve the Conference and its member institutions to oversee and lead all aspects of the Conference’s men’s basketball enterprise. (DI) More details HERE.

(NEW!) Associate AD, Marketing, Fan Experience & Engagement (University of Wyoming / Laramie, WY): Oversees both the short-term and long-term marketing strategies, fan experience & engagement, and branding initiatives for the Athletic Department. More details HERE.

(NEW!) Director of Athletics (Susquehanna University / Selinsgrove, PA): Susquehanna University invites inquiries, nominations, and applications for the position of director of athletics. (DIII) More details HERE. What would it cost to move to Selinsgrove? Click HERE.

(NEW!) Chief Operating Officer (RefQuest, LLC / Indianapolis, IN): RQ is seeking an experienced, strategic and execution-oriented Chief Operating Officer (COO) to lead operational strategy and oversee daily business operations More details HERE.

Deputy Athletics Director - Chief Revenue Officer (CRO) (Iowa State University / Ames, IA): Iowa State Athletics seeks an innovative and results-driven executive to serve as CRO to help position the department for continued success in an evolving collegiate athletics environment. More details HERE. What would it cost to move to Ames? Click HERE.

Associate VP Athletics Retail Ops (University of South Florida / Tampa, FL): The AVP, Athletics Retail leads the strategy, growth, and operations of USF Athletics retail and merchandise across stores, e-commerce, game days, events, and new retail opportunities. More details HERE.

Associate Athletics Director, Ticket Operations (Villanova University / Villanova, PA): Responsible for the day-to-day activities of the athletic ticket office including but not limited to the building of ticketed athletic events, processing, renewals, and financial reporting. More details HERE.

Assistant Director of Athletics Communications (Troy University / Troy, AL): Serve as the primary communications contact for women’s basketball and cross country, the secondary contact for football and softball; and leading the student intern team. More details HERE.

Sr. Account Manager, Partnership Accounts - Partnership Marketing (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): The University Athletic Assoc is looking for a Sr Account Manager, Partnership Marketing to manage and grow a portfolio of corporate partnership accounts across the Florida Gators Athletic Programs. More details HERE.

Associate Athletic Director, Aztec Club (Administrator I) (San Diego State University / San Diego, CA): Leads the day-to-day operations of the Aztec Club, focus on leadership annual giving, donor cultivation & stewardship, & programs that strengthen engagement with alumni, fans & supporters. More details HERE.

Assistant Athletic Director, Principal Giving (Mississippi State University / Starkville, MS): The Assistant Athletic Director of Principal Giving will manage donor portfolios and assist in major gift solicitations for Mississippi State University athletics, reporting to the Executive Director. More details HERE.

Director of Ticket Operations (Baylor University / Waco, TX): The Director, Ticket Operations will report directly to Assistant AD, Ticket Operations and provide overall support to ticket office, sales and fundraising. More details HERE.

Executive Associate or Deputy Athletic Director, Athletics Advancement (Mississippi State University / Starkville, MS): Manage the Bulldog Club's fundraising, engage donors/alumni, and assist with principal gifts for scholarships and projects. Report to the Athletic Director and the Bulldog Club Board. More details HERE. What would it cost to move to Starkville? Click HERE.

Athletics Philanthropy Specialist Associate (University of Kentucky / Lexington, KY): The Athletics Philanthropy Specialist Associate will execute philanthropy activities and donor engagement initiatives within the UK Athletics Department. More details HERE.

Assistant Director, Athletic Ticket Operations (Texas Tech University / Lubbock, TX): Support Texas Tech Athletics ticket operations, including game day management, ticketing systems, season ticket renewals, customer service, and revenue goals while enhancing the fan experience. More details HERE.

Director of Development, Student & Campus Life and Athletics (Cornell University / Ithaca, NY): The Director of Development serves as a key fundraising leader for Student & Campus Life and Athletics, driving strategy, operations, and major gift success in partnership with the Executive Director. More details HERE.

Coordinator - Marketing and Fan Engagement (University of Maryland – Baltimore County / Baltimore, MD): UMBC Athletics seeks a creative self-starter to enhance gamedays through promotions, sponsor activations and themes while growing fan engagement and community connections across the Baltimore area More details HERE.

Assistant Director of Communications & Digital Media (University of Denver / Denver, CO): The Assistant Director of Communications & Digital Media serves as the primary sports information contact for Gymnastics, Women's Soccer, Men's Tennis, and Women's Tennis. More details HERE.

Production Technician (University of Denver / Denver, CO): The Production Technician is responsible for all facets of multi-camera productions for the Division of Athletics, including in-game entertainment, webcasts, broadcasts, and commercial events. More details HERE.

Executive Associate Athletic Director/Director of Athletic Development (Fairfield University / Fairfield, CT): Seeking a dynamic, accomplished, and highly motivated Executive Associate Athletic Director/Director of Athletic Development to lead its athletic fundraising program. More details HERE. What would it cost to move to Fairfield? Click HERE.

Director of Development - Athletics (Southeast Missouri State University / Cape Girardeau, MO): Southeast Missouri State University is seeking a motivated, relationship-driven Director of Development to grow philanthropic support for SEMO Athletics and the SEMO Athletics Fund. More details HERE.

Assistant Athletic Director for Business Operations (Albany State University / Albany, GA): Help shape the future of Golden Rams Athletics by leading financial operations, strengthening fiscal accountability, and supporting the continued growth of our 12 NCAA Division II programs. (DII) More details HERE.

Assistant Director of Student Engagement (University of Oklahoma / Norman, OK): The Assistant Director of Student Engagement is responsible for developing and leading a comprehensive strategy to build meaningful relationships and increase student engagement across all sports. More details HERE.

Assistant Director, Strategic Communications (University of Arizona / Tucson, AZ): Arizona Athletics is hiring an Assistant Director of Strategic Communications. Help create compelling content, manage media operations, and tell the stories of our student-athletes. More details HERE.

Director of Creative Content (University of Oregon / Eugene, OR): Responsible for creating and executing a creative/branding, digital, and social media strategy by guiding a team to design and execute creative content to drive and enhance revenue. More details HERE.

Senior Associate Athletics Director, Business & Financial Strategy (Athletics CFO) (The George Washington University / Washington, DC): GW seeks a dynamic leader to oversee Business & Financial Strategy; serve as member of athletics senior leadership team; oversight of athletic department budget and all financial operations. More details HERE. What would it cost to move to Washington? Click HERE.

Assistant Athletic Director, Business Operations (La Salle University / Philadelphia, PA): This position supports the daily operations of the Athletic Business Office and will assist in budgeting, financial reporting, accounts payable, payroll, and purchasing. More details HERE.

Director of Premium Seating (Texas A&M University 12th Man Foundation / College Station, TX): Lead premium seating operations, oversee the Concierge Team and deliver exceptional service to premium seat holders through gameday experiences, renewals and events. Please see full description below. More details HERE.

Assistant Director of Strategic Communications (University of North Carolina at Charlotte / Charlotte, NC): Leading communications, PR and media relations strategy and execution for assigned athletics teams. More details HERE.

Associate Director / Director of Major Gifts-Utah State Athletics (Utah State University / Logan, UT): Responsible for identifying, cultivating, soliciting and stewarding members of the Blue A Society. They will assist in expanding the Blue A Society into a comprehensive major giving society. More details HERE.

Assistant Athletic Director for Advancement (Lafayette College / Easton, PA): The Assistant Athletic Director for Advancement will be a key partner in the growth of Lafayette Athletics engagement, communication and fundraising at a pivotal time in the College's history. More details HERE.

Annual Fund Coordinator, Ticketing Operations (University of Tennessee / Knoxville, TN): The Annual Fund Coordinator, Ticketing Operations oversees TN Fund donor ticketing, including renewals, relocations, and postseason and away-game allocations, ensuring accuracy and policy compliance. More details HERE.

Donor Events & Stewardship Coordinator (ALUMNI EXTERNAL REL SPEC 3) Job 88834 (University of California – Davis / Davis, CA): Plan and manage ICA special events designed to engage alumni and donors with ICA and the university through recognition, cultivation, stewardship and solicitation opportunities. More details HERE.

Associate Director, Athletics Creative Content Producer (Texas Tech University / Lubbock, TX): Develops and executes creative video content, social media marketing, and recruiting strategies to promote assigned athletic programs and strengthen the Texas Tech Athletics brand. More details HERE.

Strategic Communications Coordinator (Fresno State / Fresno, CA): Reporting to the Associate Athletics Director for Strategic Communications, this position will assist in directing all aspects of strategic communications, sports information, and media relations. More details HERE.

Donor Stewardship and Engagement Specialist (Duke University / Durham, NC): You will help shape the donor experience, elevate engagement opportunities, and create meaningful moments that connect supporters to Duke Athletics' mission and student-athlete success. More details HERE.

Director OR Senior Director of Donor Experiences and Special Events (Virginia Athletics Foundation) (University of Virginia / Charlottesville, VA): Provides strategic and creative leadership for the development, planning, and in-person execution of donor experiences, special events, and premium hospitality for the Virginia Athletics Foundation. More details HERE.

Major Gift Officer, Athletics Development (Villanova University / Villanova, PA): The MGO will solicit prospects, and identify and motivate those who can advance the development function of Villanova Athletics, managing a portfolio of 125 prospects with gift capacity of $100,000+. More details HERE.

Manager, Premium Seating & Parking (University of Oregon / Eugene, OR): This position serves as the primary point of contact for premium seating customers, including suite holders, club seat members, and other premium hospitality clients. More details HERE.

Assistant Director of Marketing (Loyola University Chicago / Chicago, IL): Lead marketing and promotional efforts to increase attendance, interest, and revenue for select sports, including Rambler women's basketball, in one of the best big cities in the world. More details HERE.

Director of Fan Experience and Engagement (Murray State University / Murray, KY): Leads and executes fan experience, game atmosphere, game production, and year-round engagement initiatives that strengthen and cultivate lifelong Racer supporters. More details HERE.

Assistant Director, Bronco Productions / Creative Media (Western Michigan University / Kalamazoo, MI): Produces video and digital content for all varsity programs to enhance the Athletics brand, increase fan engagement, and grow revenue. Responsible for both videography and video content editing. More details HERE.

Associate Director, Athletics Integrated Communications (University of Memphis / Memphis, TN): Memphis is seeking an experienced communications professional to serve as Associate Director, Integrated Communications, and as the contact for Memphis' men's soccer and women's basketball programs. More details HERE.

Ticket Sales Associate (Marquette University / Milwaukee, WI): The Ticket Sales Associate is responsible for generating revenue by selling and renewing Marquette University athletic ticket products, including season tickets, partial plans, and group packages. More details HERE.

Graphic Designer - Athletics (University of Alabama at Birmingham / Birmingham, AL): To assist the UAB Department of Athletics in promoting UAB s intercollegiate sports programs. To serve as an in-house content producer creating for social media, streaming and video boards. More details HERE.

Deputy Athletic Director/Chief Development Officer for Athletics - (ATH00000504) (Southern Methodist University – SMU / Dallas, TX): The Deputy Athletic Director serves as the Chief Development Officer for SMU Athletics, providing strategic leadership for all philanthropic efforts supporting Mustang Athletics. More details HERE. What would it cost to move to Dallas? Click HERE.

Assistant Director of Development - Athletics (Ohio State University / Columbus, OH): Builds philanthropic support for The Ohio State University and the Department of Athletics by establishing and managing relationships with donors, alumni, friends, volunteers, and/or grateful patients More details HERE.

Assistant Director of Ticket Sales (United States Air Force Academy / Colorado Springs, CO): Identify and generate revenue through new and renewal ticket sales, premium seating, parking/tailgates, hospitality, and other revenue-generating initiatives. More details HERE.

Senior Director of Development (Northern Arizona University / Flagstaff, AZ): Northern Arizona University seeks an experienced, engaged, dynamic Senior Director of Development to pursue philanthropic support from individuals, foundations, and corporations for NAU Athletics. More details HERE.

Senior Associate Athletic Director for Revenue Generation (La Salle University / Philadelphia, PA): The Senior Associate Athletic Director for Revenue Generation serves as a senior leader and is responsible for leadership and oversight of revenue generation and external engagement functions. More details HERE. What would it cost to move to Philadelphia? Click HERE.

Athletic Financial Reporting Specialist (Texas A&M University / College Station, TX): Provide data support for departmental projects and business processes and perform assigned administrative and financial business functions for Athletics business operations. More details HERE.

Senior Director of Development, Athletics (UConn Foundation / Storrs, CT): As a member of the Husky Athletic Fund, build connections with donors to secure transformational support that advances UConn's athletic programs and elevates the student-athlete experience! More details HERE.

Director of Development Strategy and Analytics (Virginia Tech / Blacksburg, VA): The Director of Development Strategy and Analytics drives data-driven innovation and strategic alignment for Athletics fundraising and development. More details HERE.

Assistant Director, Strategic Communications (University of Arizona / Tucson, AZ): Bring Arizona Athletics stories to life through creative content, strategic communications, media relations, and storytelling that elevates our Wildcats. More details HERE.

Assistant/Associate Director of Development, Intercollegiate Athletics (Penn State / University Park, PA): Penn State is currently seeking a frontline fundraiser in the role of Assistant/Associate Director of Development to engage alumni and friends More details HERE.

Assistant AD Marketing and Fan Engagement (Oklahoma State University / Stillwater, OK): Lead marketing and fan engagement for OSU Athletics, driving attendance, revenue, fan experience and team leadership while enhancing game-day atmosphere and engagement. More details HERE.

Assistant Athletic Director, Annual Fund (University of North Texas / Denton, TX): This position oversees Mean Green Athletic Fund renewals, and coordinates internal fundraising and promotional campaign activities to enhance donor retention, engagement, and support for Athletics. More details HERE.

Associate Director, Promotion & Fan Engagement - W Soccer & Softball (Texas Tech University / Lubbock, TX): Leads marketing, promotions, and game presentation for Texas Tech Women’s Soccer and Softball, creating campaigns and game-day experiences to increase attendance and enhance fan engagement. More details HERE.

Senior Associate Athletic Director, Championship Resources (University of South Alabama / Mobile, AL): Leads athletics revenue strategy across fundraising, ticketing, corporate partnerships, premium experiences, and events to drive sustainable growth and stakeholder engagement. More details HERE. What would it cost to move to Mobile? Click HERE.

Associate Director, Athletics Ticket Operations (Texas Tech University / Lubbock, TX): Plan and develop daily business functions for various departments within the athletic organization. More details HERE.

Associate Athletics Director for Internal Operations (Fresno State / Fresno, CA): The Associate Athletic Director for Internal Operations leads facilities, events, equipment, assigned sports and Athletics IT support, advancing operational excellence and student-athlete success. More details HERE.

Assistant Director, Ticket Operations (University of Arizona / Tucson, AZ): Join Arizona Athletics as Assistant Director, Ticket Operations—lead ticketing for assigned sports, drive seamless event-day operations, and elevate the Wildcat fan experience. More details HERE.

Assistant Vice President, Licensing & Trademarks (University of Houston / Houston, TX): Lead the University of Houston System's licensing & trademarks strategy, protecting institutional brands and driving revenue through high-impact partnerships and innovative licensing programs. More details HERE.

Director of Athletics Development/Associate Director of Athletics (Fordham University / New York, NY): The position works closely with colleagues within DAUR and Athletics Departments to maximize philanthropic support and nurture a healthy pipeline for Fordham Athletics. More details HERE.

Assistant Athletic Director, RevShare (Montana State University / Bozeman, MT): This position is responsible for developing, implementing, and managing philanthropic and sponsorship-based revenue-sharing initiatives that directly support student-athletes. More details HERE.