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SoCon Commissioner Michael Cross will exit his role after three years leading the league, per FOX Sports’ Ben Portnoy. (link)

Western Illinois has retained WittKieffer to assist with its AD search, per CollegeAD. (link); For those interested in leading the Leathernecks, the D1.dossier for the position is available. (link)

A Dallas County judge has issued a 14-day temporary restraining order against the NCAA, the SEC, and Commissioner Greg Sankey to block restrictions preventing plaintiffs from participating in the 2026-27 season based on exhausted eligibility. The Athletic’s Chris Vannini explains the ruling marks the first time an individual conference has been subjected to a major injunction, legally permitting more than 40 plaintiffs—including NFL rookies like Kansas City Chiefs linebacker Wesley Bissainthe and Dallas Cowboys receiver Jordan Hudson—to return to college rosters. The mandate, Vannini adds, undermines the universal bans quickly established by the Power Four earlier this week while forcing the NCAA to re-open the transfer portal for the specific group of athletes. The ruling explicitly states that “it is the Court’s intention to place Plaintiffs in the position they were in at the end of their last college sports season. As long as they would have been eligible to continue playing college sports in the following semester if they had a fifth year of eligibility, they are eligible today.” (link)

The Big East will not follow other conferences in establishing a rule barring pro athletes from returning to their schools, according to NJ.com’s Adam Zagoria, who reports: “In a Zoom meeting between league officials and athletic directors from the 11 Big East schools, a decision was made to stick with the ‘status quo’ and ‘monitor the situation and see how it plays out,’ one source said.” (link)

The Mountain West issued the following statement regarding football eligibility: “Consistent with NCAA eligibility standards, the Mountain West Board of Directors has unanimously adopted a conference rule prohibiting professional athletes from competing in the sport of football. Under the rule, a student-athlete shall be ineligible to represent a Mountain West institution in football if the individual: declares for a professional sports league draft and does not timely withdraw; appears on the roster of a professional sports league; or signs a contract with a professional sports league to provide athletic services. Any student-athlete who meets one or more of these criteria shall be deemed ineligible for football competition at a Mountain West member institution.” (link)

According to Puck's John Ourand, the ongoing eligibility dispute involving LSU attempting to roster former NFL players Dae'Quan Wright and Zxavian Harris is accelerating momentum for the Protect College Sports Act on Capitol Hill. Sources indicate to Ourand that the PCSA currently has enough votes to pass the Senate, though House action remains unlikely before the November elections. Proponents argue the standoff provides the necessary leverage to finally establish a unified national framework with antitrust protection, with one lobbyist who supports the PCSA telling Ourand: "This has galvanized the SEC, and even the Big Ten, to pass a bill, as imperfect as it might be." Another lobbyist who supports the bill adds: “Lawyers are now lining up to sue the SEC instead of the NCAA. I mean, it’s just a mess. Everybody should want some acceptable guidelines and guardrails on what you can and can’t do. Let’s just have one rule that’s enforceable and has liability protection from the federal government.” (link)

American Conference Commissioner Tim Pernetti joined the Canzano & Wilner podcast to explain the conference's commercial strategy and how the Group of Six is actively lobbying Congress to pass the Protect College Sports Act. Key notes…

The Kansas Athletics Board of Directors approved a FY27 budget with a $13.2M deficit as the department navigates athlete revenue sharing and ongoing renovations at David Booth Kansas Memorial Stadium. KU projects the $2.6M YoY improvement will lead to a break-even point in 2028 before generating sustainable profits in 2029. Jayhawks CFO Pat Kaufman on how the university will utilize those future returns: "Build our reserves back up that we depleted these last few years, it’ll allow us to repay the line of credit we’ve taken out and grow this department again." To offset a $10.1M jump in overall expenses—which includes a $5.2M athlete compensation surge that maxes out the university's revenue-sharing cap—the budget relies on a $12.7M bump in variable revenue driven by jersey patch sponsorships and the Union Jack Classic matchup against Arizona State. Jayhawks AD Travis Goff estimates the matchup in London will generate roughly $2.5M in profit, yielding $1M more than a standard home game during the current construction phase. (link)  

The Minnesota Star Tribune’s Chip Scoggins examines St. Thomas’ direct jump from Division III to DI, positing the school signed up for something much different than the “cauldron of chaos” it found upon arrival. With the Tommies beginning their second year of being eligible to compete in postseason tournaments, AD Phil Esten noted the “stratification in Division I is craziness” with St. Thomas’ yearly athletic budget reportedly “less than 10% of what Ohio State spends.” Esten: “Let’s be honest with ourselves. We’re not trying to win the Big East. We’re not trying to win the Big Ten. We’re not trying to win the SEC. We’re trying to win the Summit League, or the conferences [Tommies football and hockey] are in. … I’m bullish enough to think that we can compete across the board in most of our sports for conference championships. And I don’t think we need the most of everything to do so.” (link)

West Georgia initiated an independent external review and reported a compliance violation involving a football student-athlete to the NCAA and the United Athletic Conference. As a corrective, self-imposed measure, Football HC Steve Englehart did not participate in Thursday’s opener against Chattanooga. UWG President Michael Johnson: "When we identified the issue, we didn't make excuses. We took responsibility." Wolves AD Jason Carmichael adds: "In working through this matter, Coach Englehart has consistently demonstrated professionalism, transparency and a commitment to doing what is in the best interest of our student-athletes and the university." At this point, UWG “has found no evidence that any member of Athletics staff knowingly attempted to circumvent NCAA bylaws.” (link)

Now this is cool: Idaho Director of Video Production Richard Pathomsiri commissioned senior fine arts student Emma Cuddy to reimagine the football program's digital game-week posters by producing 12 original, 18-by-20 inch oil paintings throughout the upcoming season. The Athletic's Ira Gorawara notes the initiative debuted ahead of Friday's season opener against Cal Poly, featuring quarterback Joshua Wood gripping a spear on a California beach alongside wild mustangs, a piece that required roughly 30 hours of meticulous brushwork. The university will photograph each completed canvas to distribute digitally before auctioning the original artwork, with Cuddy retaining a cut of the final sale. Pathomsiri on trusting the slow, methodical creative process to cut through digital fatigue: "What you need to do is try to put football players in situations that seem bigger than life. ... There are people out there that can capture so much feeling and invoke so much inspiration in you." (link)

Keystone Sports and other international college athlete placement agencies face growing obstacles as federal visa restrictions and tighter roster limits threaten their business models, according to Sportico's Daniel Libit. The subsidiary of Oslo-based Keystone Education Group charges foreign athletes up to $10K to navigate the U.S. collegiate pipeline, an avenue disrupted by a 10% drop in international student applications and the NCAA's five-year eligibility mandate. The industry is also dealing with the Department of Homeland Security's four-year cap on F-1 student visas, which forced Keystone Sports executive Gonzalo Corrales to scramble for emergency embassy appointments for 350 clients in July. University of Kentucky assistant professor Simran Kaur Sethi notes these pressures incentivize firms to misrepresent the college sports landscape to prospective families: "Some of them are really telling parents that there isn’t any issue on college campuses, so your son or daughter is going to be fine, because universities are their own bubble. Living in America, we know that isn’t true—but agencies don’t live in America. However, they’ve got to keep their business going." (link)

Utah State launched One Aggie Studio, a centralized multimedia initiative designed to consolidate departmental storytelling to elevate brand engagement and bolster recruiting efforts. The platform features the new Aggies All-Access Podcast hosted by play-by-play voice Scott Garrard, which debuts with Aggies AD Cameron Walker serving as the inaugural guest. USU plans to roll out a comprehensive digital content hub later in the 2026-27 academic year to house all long-form features and behind-the-scenes video content under one unified banner. (link); Video announcement. (link)

Longtime NFL front office exec Scott Pioli and his family have partnered with Women Leaders in Sports to provide membership scholarships to 100 student-athletes and students working in athletics at Iowa and Virginia. According to a press release from Women Leaders, the “scholarships are uniquely designed to invest in emerging leaders before they enter the workforce, providing student-athletes and students working in athletics with access to professional development, leadership experiences and a national network of women leaders in sports. Through their Women Leaders membership, recipients will gain connections, resources and opportunities designed to help them build the skills and relationships that can shape their careers well beyond their college years.” (link)

Here’s a look at the Big 12’s new Monster Energy patch on Houston’s football uniforms. (link)

It’s Personnel…
➤ Ohio has selected Wright State Deputy AD Jason Franklin for the Bobcats’ Senior Assoc. AD for Internal Operations role. (link)
➤ Notable moves at Maine as Deputy AD Jason Grunkemeyer has been elevated to Senior Deputy AD and Chief Revenue Officer/Strategist & Seth Woodcock has been elevated to Senior Executive Assoc. AD after previously serving as Senior Assoc. AD for Development & Capital Planning. (link)
➤ The Wire on Collegiate Sports Connect has additional administrative movement at Arkansas, the Big 12 Conference, Colorado State, CSUN, Kansas, Loyola Marymount, LSU New Orleans, Missouri, Pepperdine, Sacramento State, The Citadel and William & Mary. (link)

Coaches Corner…
➤ Quinnipiac has tapped Saint Peter’s Softball HC Alyssa Ruiz for the same post. (link) 
➤ Hawaii names former Boston College AC Dave Siegal as Rowing HC. (link)

The ACC Board of Directors has unanimously adopted a resolution directing Commissioner Jim Phillips to enforce certain eligibility requirements when an athlete seeks to return to collegiate participation after intentionally pursuing a professional career. Under the resolution, a league member institution is not permitted to include an individual on its football or men’s or women’s basketball roster when that individual has: previously declared for an NFL, NBA or WNBA Draft, and did not appropriately withdraw consistent with NCAA requirements to retain eligibility; signed a contract with the NFL (or other professional football league), NBA/G-League, WNBA (or affiliate) or any team that is a member of any such league. For the NBA Summer League, a contract means an Exhibit 10, a Two-Way Contract or any agreement providing for compensation beyond expenses and a per diem; or been listed on any roster for an NFL (or other professional football league), NBA/G-League, or WNBA (or affiliate) team. (link)

CBS’ Jon Rothstein reports “the Big East will meet with its member institutions later today to discuss its eligibility standards moving forward.” (link) 

The College Football Playoff might soon join the parade of rule-makers prohibiting professional athletes from returning to play in college, according to Ross Dellenger, who writing for On3, notes playoff leaders touched on the subject of CFP participation rules back in June during the aftermath of the Texas Tech-Brendan Sorsby fiasco. Some industry leaders believe the CFP should adopt a policy disqualifying a program from postseason competition if it rosters a professional player. Dellenger adds: “In fact, CFP leaders are expected to meet soon on a call where this topic and others will be discussed. Imagine that the NCAA, power conferences and the College Football Playoff each have a rule banning pro athletes. Some may call that collusion. Others may call it wise. Even others would say that it ushers in more lawsuits, that the CFP would be cracking the door — like the SEC and Big Ten, too — of being a defendant in the next wave of eligibility challenges. Would a state or federal judge grant an injunction on three levels — the NCAA, conference and CFP — to permit pro athletes to play in college?” (link)   

The 33 players who secured a TRO in Louisiana’s 19th District aren’t backing down after the SEC’s passage of a ban on pro players returning to college. Per LouisianaSports.net’s Matt Moscona, District Attorney Tony Clayton feels the league is in violation of Louisiana law. “There’s an injunction in place that prohibits the same conduct that they just passed. … I think [Commissioner Greg Sankey] ought to be forced to come down here in Louisiana court and explain to us how he can overrule a Louisiana judge. It’s violative of these players’ rights.” Clayton also mentioned he will test Sankey’s retained right to enforce additional punishment beyond the league’s outlined criteria. “I believe that 3605 of our code of evidence law states emphatically that, the NCAA, its employees, its affiliates, its members, the whole nine yards are prohibited from taking any actions to hurt these kids. And what Sankey has done is a complete violation of state law.” Judge William Jordan will oversee the preliminary injunctive hearing in Baton Rouge on Monday and, if granted in the players’ favor, Clayton believes all of the plaintiffs in the suit should be granted the opportunity to play without penalty. (link)  

Public outcry over the issue of pro athletes attempting to return to college sports is reportedly providing a boost to efforts to pass the Protect College Sports Act, per Semafor’s Burgess Everett. NCAA spokesman Tim Buckley said the “outrage” over the topic has “really changed some minds on Capitol Hill about the need for this legislation” and could help shore up support. “The events over the past week have been helpful to help us drive home the point. You don’t need to take our word for it or the conference’s word for it. This piece of legislation gives senators the ability to fix this problem for their constituents.” With Senators having pushed back the legislation’s consideration until September, Everett posits the delay might just improve the bill’s fortunes by helping it accrue 60 votes as the pro player controversy builds. Buckley adds: “The polls are really clear about this and you don’t need to be a political genius to understand it is wildly unpopular … to use college sports as a fallback.” (link) 

Pittsburgh, in collaboration with JMI Sports, announces a multi-year expansion of its partnership with UPMC to include three core components: a UPMC patch that will debut on Panther football jerseys on September 5; presenting sponsor status of Pitt women's sports to include a comprehensive women's health platform; and premium signage opportunities at the new Victory Heights Sports Performance Center and Arena, which opened its doors earlier this month. (link) 

Louisville’s partnership with L&N Federal Credit Union, that already has the entity’s name on both the football stadium and volleyball arena, is expanding to place its logo on the jerseys of both programs. (link)

UCF agrees to a partnership naming Westgate Resorts as its Official Vacation Resort Partner, while providing the company with a prominent presence inside Acrisure Bounce House by placing its logo at midfield under the UCF stacked mark for the 2026 season. (link)

East Texas A&M inks a multi-year agreement with Archer Construction & Design that’s slated to get underway through a single-game deal to have the company serve as the jersey sponsor for Saturday's FCS Kickoff game at Mercer on ESPN. Years two and three of the Taymar Sales U-brokered partnership are set to include fan activation at football and basketball home games. (link)

Kansas City highlights a multi-year deal to have JE Dunn Construction serve as the first-ever jersey patch partner of Roos Men's Basketball, beginning with the 2026-27 campaign. (link)

Eastern Michigan taps existing partner GameAbove as the official apparel patch sponsor of EMU men's and women's golf for the 2026-27 season. (link)

Florida State and Miami (FL) have joined forces to ink a multi-year deal to have Progressive serve as the presenting sponsor of the two teams’ college football rivalry. As part of the agreement, the company’s logo will be prominently displayed on the playing surface at every Florida State and Miami (FL) home football match-up throughout the 2026 campaign, with additional elements set to include in-stadium signage and custom rivalry content. Legends Global collaborated with both institutions’ partnership teams on the deal. (link, link)

Fresno State enters a five-year agreement with Morgan & Morgan that includes NIL opportunities for Bulldogs student-athletes and logo placement on the sidelines of Valley Children’s Stadium. Bulldog Sports Enterprises brokered the deal. (link)

Georgia Southern signs a multi-year partnership with Atlantic Waste Services that will see AWS’ logo on the sidelines at Allen E. Paulson Stadium/Evans Family Field and more. The deal was arranged through Learfield’s Georgia Southern Sports Properties. (link)

BYU has officially restructured its athletic department, splitting football off from the Cougars’ other 20 sports, per The Deseret News’ Dick Harmon and Tad Walch, who note gridiron HC Kalani Sitake will now report directly to university Advancement VP Keith Vorkink, while AD Brian Santiago will oversee the remaining programs. Coming just nine days before the football season opener, the decision underscored both the “hurtling rate of change in college sports and rumors about friction between Sitake and Santiago.” The sudden disruption comes approximately a month after Sitake, without naming names or making specific requests, publicly called for additional football investment to help the team get over the hump and into the CFP. Vorkink: “It is crucial to remember that everything we do in athletics at BYU to compete in this dynamic, ever-changing landscape, will be done in a way that aligns the athletic department with the mission of the university. That is always our overarching objective.“ More. (link)

Playfly has released its inaugural Audience Power Rankings, predicting Ohio State, Texas and Georgia will finish as college football’s most-watched regular season teams, while forecasting that 20% of the preseason AP Top 25 will fail to crack the 25 most-viewed schools list. Powered by Nielsen audience data spanning 2,400 games alongside Vision Insights fan base sizing, the predictive model excludes conference championships, postseason play and unmeasured networks like SEC Network, ACC Network and CBS Sports Network. 

Check This Out…
➤ Texas Tech Board of Regents Chair Cody Campbell and the Saving College Sports organization are reportedly launching another seven-figure ad campaign this season in support of congressional college sports legislation, per Yahoo Sports’ Ross Dellenger, who cites a passage from one of the ads that states: “This isn’t about party lines. It’s about saving the sports we love.” (link)
➤ In addition to a two-week, Times Square billboard run, Ole Miss has now showcased football student-athletes Trinidad Chambliss and Kewan Lacy on the Sphere in Las Vegas as part of UM’s “H6I5MEN” campaign for the duo leading into the 2026 campaign. Take a look. (link)
➤ Dr. Pepper debuts its initial “Fansville” ad of season 9, featuring LSU Football HC Lane Kiffin getting pulled over for making an “Illegal ‘Lane’ Change.” Check it out. Also, more coming on the campaign in tomorrow morning’s CRO.ticker. (link)

Coaches Corner…
➤ James Madison Women’s Lacrosse HC Shelley Klaes agrees to an extension that could keep her in Harrisonburg through the 2032 season. (link)
➤ Kansas State Director of Track & Field and Cross Country Travis Geopfert inks a new six-year deal through the 2031-32 campaign. (link)
➤ Loyola Marymount appoints Princeton Men’s Water Polo HC Dustin Litvak as its new Women’s Water Polo HC. (link)

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Assistant Director for Football Academics, Department of Athletics (R0009094) (Wake Forest University / Winston-Salem, NC): More details HERE.

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