Edition #116

November 13, 2026

PLAYFLY SPORTS

Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for 2,000+ brands, 100+ professional teams and 65+ college athletic departments across media, sponsorship, ticketing, premium experiences and fan engagement. LEARN MORE »

THE TOP LINE

Who’s minding the Vault?

At Capital One Arena, the answer is a 60-person concierge team kept separate from the ushers and security staff. Premium seats now come with their own crew. Three more things worth weighing in today’s CRO.ticker:

ONE BIG IDEA

Fandom is horizontal. Fox Sports’ Ben Valenta says the more sports someone follows, the more likely they are to pick up the next one, and 84% of self-identified WNBA fans also watch the NFL.

ONE NUMBER

3.8x
how much faster Fortune 500 brands are adding women’s sports sponsorships than men’s, per Gather.

ONE QUOTE

“We quit using the word renovation. It’s a transformation.”
— Eric Sudol, Chief Revenue Officer, Tepper Sports & Entertainment

ALSO INSIDE → The Panthers’ PSL shake-up · MLB’s newsroom unionizes · Adobe’s shape-shifting web pages

A PIECE OF THE ACTION

Fanatics’ Amex card turns everyday spending into FanCash

Huddle Up publisher Joe Pompliano examines Fanatics’ launch of a co-branded credit card with American Express designed to unify its expanding sports commerce empire under a single rewards ecosystem by turning everyday spending into sports rewards. The zero-fee card offers users up to 8% back in FanCash on purchases made within the Fanatics app and 5% back on tickets and select streaming services, allowing fans to accumulate rewards across the brand’s apparel, collectibles, and betting platforms. By additionally offering 2% cash back on all other everyday purchases, the card is strategically positioned to convert ordinary spending into sports merchandise and experiences while lowering customer acquisition costs for the company. Pompliano outlined the compounding value proposition for consumers:

“For example, a fan who spends $2,000 on merchandise and trading cards on the Fanatics App every year would earn $160 in FanCash. A card that pays a flat 3% cash back would earn you just $60 on the same spend. If you also spend $3,000 annually on tickets and streaming services, that’s another $150. And since the Fanatics American Express card offers 2% on all other purchases, you could earn hundreds of dollars in additional rewards for purchases you are already making.”
— Joe Pompliano, Publisher, Huddle Up

Inside Capital One Arena’s new menu of premium hospitality

Monumental Sports President of Business Operations/Chief Commercial Officer Jim Van Stone and SVP of Project & Revenue Management Adam Gotts take Buying Sideline inside Capital One Arena’s $1B+ renovation and explain how the organization is evolving beyond traditional luxury boxes to create a tiered, diverse menu of premium hospitality. The project includes expanding the arena’s footprint into the adjacent Gallery Place mall to create ticketed experiential spaces, over 30 new day-use areas (including ballrooms and boardrooms), and distinct hospitality tiers like the Lexus Vaults, United Globe Club, and the forthcoming 2,700-seat Halo. More…

➤ Van Stone on the consumer demand driving the shift toward tiered premium offerings: “I think a lot of this is probably a byproduct of coming out of the pandemic when we were all... tied up and we could not go out and get those entertainment experiences. I think every consumer out there today is looking for diversity, you know? So I just don’t have to be a super big company to have really high-end experiences.”

➤ Gotts on the importance of hiring a dedicated, 60-person hospitality team distinct from the standard venue staff: “The concierge group that we built out is actually separate from...our arena experience group, our security, our ushers. We have our Aramark concessionaire. But we worked really closely to make sure that this group, which is a highly trained group of about 60 people... fit into the entire ecosystem. So the Vaults...is pretty much fully run within the inside by concierge.”

➤ Van Stone on ensuring corporate partners receive integrated branding rather than generic signage: “We didn’t want to just do a logo signage. We really wanted to tell the story... of what these spaces are. So we worked with United and Elevate Creative... And really the thematic with United downstairs is all about day flight. And as you ascend upstairs, we want the guests to feel like they’re coming in to night flight.”

The Panthers will move 6,500 PSL holders for a “social patio”

Tepper Sports & Entertainment will displace 6,500 permanent seat license (PSL) holders at Bank of America Stadium, home of the Carolina Panthers, to construct a new standing-room “social patio” as part of a $1.3B venue renovation. The project, funded by a $650M public-private partnership with the City of Charlotte, will shrink overall stadium capacity from 75,000 to 69,900 and eliminate 16 upper-deck sections in the west end zone by 2029. The organization offered affected fans three options: relocate to comparable upper-deck sections, upgrade to lower-tier seats while applying their original PSL value, or sell their PSL back to the franchise at its original 1990s purchase price. The lack of a premium on the buyback offer has drawn criticism from legacy ticket holders given that the franchise’s valuation has surged nearly 4,000% since its inception to an estimated $8.1B. The Panthers previously displaced 900 lower-bowl seats in 2020 to accommodate Charlotte FC, offering those fans a 25% premium on their original PSL cost. TSE Chief Revenue Officer Eric Sudol defended the disparity and the overarching scope of the project: “The reality was you have a scenario on the soccer seats where you were taking Row 1 (and similarly premier) seats. … The data would say…there’s not necessarily a lot of comparable options, right? And so as a result of that, the financial situation that was offered was different. Here, we believe we have commonly comparable options. ... We quit using the word renovation. It’s a transformation. Look at two recent new stadiums, in Tennessee and Buffalo. They cost somewhere around $2B. We’re now at $1.3B, right? So if you take the (difference), one may argue that it’s real estate, concrete and rebar. Guess what? We have preeminent, Grade A real estate. And the [stadium’s] bones are good. The point is this: It’s a new stadium.” More.

MLB Advanced Media’s editorial staff unionizes

A group of 127 editorial employees at Major League Baseball Advanced Media has organized under the Writers Guild of America East, marking what appears to be the first unionization effort within a major sports league’s central office. Per The Athletic’s Evan Drellich, the new bargaining unit covers editorial producers; the English and Spanish social media teams and Japanese-language content producers; MLB Español; Pipeline (dedicated to prospects); and “NewsDesk.” Team beat writers and national columnists for MLB.com are excluded from the union. WGAE said the organizing process took nearly a year and while sports leagues are used to dealing with their players’ unions, central league offices — their corporate headquarters — are not typically unionized workplaces. WGAE President Tom Fontana: “The Guild is excited to welcome more workers from the sports industry into the labor movement. The official MLB website and app produce quality content for baseball fans around the world, and this bargaining unit now has earned a seat at the table with Major League Baseball to negotiate a fair first union contract.”

D1.EXTRA · SPECIAL FEATURE

The End of the Growth Era: Higher ed’s new math, and what it may mean for athletics

Growth used to be higher education’s answer to nearly every problem, and it’s running out of road. About one in seven colleges lost money over the past decade, and in 2024 the top tier of public FBS athletic departments spent $13.06B while bringing in $13.02B. College.town’s executive briefing looks at how enrollment, affordability and revenue sharing are reshaping the budgets athletics answers to, and the questions that may be worth asking now.

Plus, the numbers behind the briefing: Higher Ed in 25 Charts »

THE COMMERCIAL BLIND SPOT

Fortune 500 brands are adding women’s sports deals 3.8x faster

Gather released its third annual report Tuesday comparing Fortune 500 sponsorships across professional leagues, finding that companies sponsoring women’s sports rose to 16% (205 deals) compared to 36% (659 deals) in men’s sports. The number of involved companies grew 18% YoY and total sponsorships surged 38%, indicating existing partners are expanding their portfolios, per SBJ’s Rachel Axon, who notes Fortune 500 brands are adding women’s sports sponsorships at a rate 3.8 times faster than men’s sports, with 12 companies—including CVS Health, Sprouts, and State Street—investing exclusively in women’s properties. Established men’s leagues maintain volume leads, as the NBA holds more than twice the sponsors of the WNBA, MLS nearly doubles the NWSL, and the NHL has nine times the sponsors of the PWHL. Gather Partner/Head of Innovation David Gaspar:

“We’re going to start to see folks who didn’t have sports deals at all coming to the women’s side, both because it’s a lower dollar entry and because it is fashionable to sponsor these things. There’s a permission structure now that so many other Fortune 500 companies are in there.”
— David Gaspar, Partner/Head of Innovation, Gather

Fox’s Ben Valenta says fandom is horizontal

Meanwhile, Fox Sports EVP of Strategy and Analytics Ben Valenta challenged claims from executives like outgoing WNBA Commissioner Cathy Engelbert that women’s sports properties attract a differentiated audience from men’s leagues, according to JohnWallStreet. Engelbert recently cited that just 4% of Golden State Valkyries season-ticket holders previously owned Golden State Warriors tickets to argue the league reaches new demographics, but a recent survey of 84,000 respondents—including roughly 17,000 self-identified WNBA fans—found 84% watch NFL games and 83% tune into the NBA. The data indicates women’s properties actually compete for the same pool of commercial sponsorship dollars rather than delivering untouched consumer segments, creating a shared financial incentive for local franchises to cross-promote. Valenta: “[Most people] think about and talk about fandom as if it’s vertical. ... However, it’s more accurate to think about fandom as [being] horizontal. The more sports one follows, the more likely they are to follow the next sport. Fandom is like a muscle [in that regard]. Think about it this way: would it be easier to sell an NBA fan on another version of basketball or convince someone who isn’t interested in basketball to start loving the game?”

Training facilities become a women’s sports sponsorship engine

A white paper from global design firm Populous and advisory firm Comeback Ventures outlines how professional women’s sports franchises are using training facility naming rights to drive revenue and year-round brand engagement. The report notes that women’s sports audiences over-index on sponsor loyalty, with a MarketCast study showing 75% of NWSL fans and 58% of WNBA fans are likely to support official partners, outpacing their male league counterparts. Teams are using this data to secure lucrative partnerships, such as the Golden State Valkyries signing Sephora for the naming rights to a 31,800-square-foot Oakland performance center—a deal that helped the franchise surpass $100M in annual revenue and reach an estimated valuation between $850M and $1B. Elsewhere, RAJ Sports partnered with Kaiser Permanente to build a joint facility for the Portland Thorns and Portland Fire, while Denver Summit FC used long-term sponsorship payments from CommonSpirit Health as collateral for a construction loan to build its own performance center.

Williams F1 courts consumer brands during its rebuild

The Atlassian Williams Formula 1 Team is increasingly targeting consumer-facing brand partnerships to drive revenue growth as the franchise navigates a multiyear rebuild aimed at returning to championship contention by 2030. Despite not winning a constructors’ title since 1997, the team cited sponsorship growth as the primary driver for increased revenue in its 2025 financial report, recently securing deals with Anthropic, Barclays, Wilkinson Sword, and a new martech agreement with Klaviyo serving as the team’s B2C CRM platform. Board Advisor Peter Kenyon, the former CEO of Manchester United and Chelsea FC, explained that the franchise differentiates itself by integrating partners’ technology directly into its operations and selling long-term comeback narratives rather than immediate podium results, adding: “I’m pretty sure you’ll see our next partnerships will come from more consumer brands. Our brand people come from McDonald’s, and Lego, and Pepsi, so we built internal skill sets that mean that we can talk to global consumer brands in the same language.”

YOUR TAKE · TUESDAY'S RESULTS

Which non-game revenue stream has the most untapped potential at your venue?

50% Corporate and private events

36% Concerts and festivals

14% Community and recreation use

0% Other sporting events

Half of respondents see the most room to grow in corporate and private events, with concerts and festivals close behind. Based on 14 responses.

ONE SIZE FITS NONE

Media companies move from legacy data feeds to modular APIs

SportRadar issued a comprehensive analysis of the evolving sports data ecosystem, breaking down how media companies are moving away from legacy XML feeds toward modular, AI-ready data infrastructure to meet shifting consumer demands. Driven by advanced tracking and AI integration, data is transitioning from a supplementary feature to a core narrative component, with more than half of fans now reporting that real-time statistics improve their viewing experience. The report cautions against relying on inflexible legacy providers operating closed ecosystems, which force product teams to engineer workarounds and consume unnecessary data while stifling innovation and time-to-market. Instead, the firm advises media properties to prioritize adaptable APIs, sandbox testing environments, and customizable deployment widgets that support long-term product roadmaps and interactive user experiences across fragmented platforms. From the report: “One-size-fits-all solutions often force teams to over-engineer workarounds and consume data they do not need while failing to deliver the depth that is actually required. Customization is critical for media companies to remain distinctive and relevant for modern-day sports fans as they build differentiated products that stand out from the crowd.”

OpenAI opens a Business Hub inside ChatGPT

OpenAI has launched a beta Business Hub allowing companies to manage their profiles and deploy dedicated business agents within ChatGPT. Adweek’s Mitchell Parton reports the self-service platform enables brands to update product information, view engagement metrics like website clicks, and create free agents to answer direct consumer inquiries. The platform protects user privacy by withholding specific consumer data and requires a minimum interaction threshold to display insights. Existing OpenAI Enterprise customers, advertisers, and Shopify merchants can immediately claim their profiles. OpenAI VP of Monetization Benji Shomair: “We’ve heard lots of feedback from the market about the desire to give information to ChatGPT to influence how a business shows up more accurately and to better support consumers in their customer journey. [Businesses] understand their policies and details best, and so, we’re providing a forum for that to be contributed to the ChatGPT experience.”

Adobe tests web pages that rewrite themselves for each visitor

Adobe is experimenting with an AI-driven tool called Project Marshvale that automatically alters webpage elements in real time based on a visitor’s demographic persona, according to Marketing Brew’s Jasmine Sheena. Developed through the company’s internal “Sneaks” program, the feature utilizes Javascript and AI agents to tailor specific phrasing and content blocks without requiring marketers to build dozens of static landing page variations. For example, a small business owner visiting a site might see copy emphasizing social video strategy, while a healthcare professional on the exact same URL would see text tailored to patient education documents. While the product remains in testing, roughly 30% to 40% of Sneaks innovations eventually reach the market, following recent AI rollouts like Adobe’s Brand Concierge chat interface and its CX Enterprise Coworker campaign automation platform. Director of Engineering for Enterprise GenAI Experience Joshua Hailpern:

“It all comes down to the fact that these brands spend a huge amount of time making these landing pages, designing their homepages, getting everything right, [and] doing all these variations. How can we take the burden off of the marketer so they can focus on what their core message is, but then still make it feel like it resonates?”
— Joshua Hailpern, Director of Engineering, Enterprise GenAI Experience, Adobe

THE BOTTOM LINE · MOST CLICKED LAST EDITION
Fanatics launches an Amex card that pays in FanCash. The Athletic on the no-annual-fee card that rewards fans across Fanatics’ merchandise, collectibles and sportsbook businesses. READ »

Interested in advertising a job opening in CRO.ticker on CollegeSports.jobs? Submit your position here.

(Posted from most recent over the last 15 days)

(NEW!) Assistant Director of Marketing and Revenue Generation (University of Louisiana / Lafayette, LA): The Assistant Director of Marketing & Revenue Generation plays a key role in developing and executing comprehensive marketing, promotional, fan engagement and revenue-generating for Athletics. More details HERE.

(NEW!) Director of the Letterman’s Association (University of South Carolina / Columbia, SC): Lead efforts to reconnect former student-athletes, grow membership, and expand Letterwinner fundraising at a premier institution in a vibrant SEC college town. More details HERE.

(NEW!) Director, Content Development (Conference USA / Dallas, TX): Lead Conference USA’s digital content and social media strategy, overseeing creative direction, storytelling, platform growth, publishing and coverage of league events and championships. More details HERE.

(NEW!) Assistant Director/Coordinator of Business Operations & Payables (University of Arkansas / Fayetteville, AR): Supports Athletics Business Office operations, including invoice processing, accounts payable inquiries, Workday financial transactions, and financial support for assigned sports and departments. More details HERE.

(NEW!) Associate Commissioner - Sport Administration (Coastal Athletic Association / Richmond, VA): Serve as primary contact for assigned Olympic Sports. Oversees all areas of the championship, schedules, head coach meetings and collaborates with coordinator of officials. More details HERE.

(NEW!) Chief Revenue Officer and Executive Director of Pirate Club (East Carolina University / Greenville, NC): This position provides executive-level leadership and administrative oversight of key operations and strategic initiatives within the Department of Athletics More details HERE. What would it cost to move to Greenville? Click HERE.

(NEW!) Senior Associate Athletic Director of External Affairs (California State University – Sacramento / Sacramento, CA): Sacramento State Athletics seeks a strategic leader to drive revenue, elevate the Hornet brand, strengthen partnerships, and lead external affairs initiatives. Join us and help shape the future! More details HERE. What would it cost to move to Sacramento? Click HERE.

(NEW!) Assistant Director, Ticket Operations (University of Arizona / Tucson, AZ): Join Arizona Athletics as Assistant Director, Ticket Operations—lead ticketing for assigned sports, drive seamless event-day operations, and elevate the Wildcat fan experience. More details HERE.

(NEW!) Assistant Athletic Director for Financial Planning & Analysis (University of Maryland / College Park, MD): Leads athletics financial planning, budgeting, forecasting, compliance reporting, and capital accounting while ensuring regulatory and university financial policy adherence. More details HERE.

(NEW!) Manager, Athletic Ticket Sales and Operations (La Salle University / Philadelphia, PA): This position is responsible for the day-to-day operation of the Athletics ticket office, including the sale, processing, and reporting of season and single-game athletic events. More details HERE.

(NEW!) Director of Athletics and Chair of the Department of Physical Education, Athletics, and Recreation (Williams College / Williamstown, MA): Williams seeks a visionary leader to strategically guide athletics and physical education, balancing competitive excellence with its commitment to transformative liberal arts education. (DIII) More details HERE.

(NEW!) Athletics Accounting Specialist I/II (Florida Gulf Coast University / Fort Myers, FL): The Athletics Accounting Specialist supports the daily financial and administrative functions of the Athletics business office by performing routine accounting functions. More details HERE.

(NEW!) Chief Executive Officer - Chanticleer Athletic Foundation (Coastal Carolina University / Conway, SC): Coastal Carolina University is currently accepting applications for the following full-time position: Chief Executive Officer – Chanticleer Athletic Foundation. More details HERE.

(NEW!) Associate Athletic Director for Major Gifts (University of North Carolina at Charlotte / Charlotte, NC): The Associate Athletic Director for Major Gifts is an action-oriented frontline fundraiser responsible for identifying, qualifying, cultivating, soliciting, and stewarding major philanthropic gifts. More details HERE.

(NEW!) Assistant Athletic Director for Advancement (University of North Carolina Asheville / Asheville, NC): The Assistant AD for Advancement leads fundraising, alumni engagement, and sports enhancement initiatives to support the Bulldog Athletic Association’s strategic goals. More details HERE.

Director, Revenue Generation (Learfield / Morgantown, WV): Lead WVU Athletics' revenue generation team, driving ticket sales, donor growth, and premium seating strategies while maximizing fan engagement and revenue. More details HERE.

Assistant Vice Chancellor for Strategic Development and Athletic Partnerships (University of South Carolina – Upstate / Spartanburg, SC): The Assistant Vice Chancellor for Strategic Development and Athletic Partnerships provides executive leadership for strategic fundraising, corporate partnerships, sponsorships. More details HERE.

Senior Director of Development, Athletics (Campbell University / Buies Creek, NC): Lead Campbell Athletics fundraising as Senior Director of Development, inspiring transformational philanthropy, cultivating major donors, and fueling the future success of the Fighting Camels. More details HERE.

Director of Athletics (Sam Houston State University / Huntsville, TX): Sam Houston State seeks a communicative, revenue-minded, innovative and relationship focused AD to lead a competitive DI FBS athletics department during one of the most dynamic eras in college sports. More details HERE. What would it cost to move to Huntsville? Click HERE.

Assistant Director, Marketing and Fan Engagement (University of Northern Colorado / Greeley, CO): Coordinates marketing and ticket sales strategies, supports sponsorship activation, social media, fan engagement, and brand development to enhance visibility, revenue, and the overall fan experience. More details HERE.

Assistant Athletic Director for Athletic Communications (University of North Carolina at Chapel Hill / Chapel Hill, NC): Assistant Athletic Director for Athletic Communications will lead the Athletics Communications/Media Relations unit in planning, editing and strategically telling the Department’s best stories. More details HERE.

Director, Athletics Ticket Sales (Tulane University / New Orleans, LA): This person will oversee sales of the ticket office on a daily basis and manage the ticket sales staff with the goal of increasing ticket sales, fundraising, and other ancillary revenue. More details HERE.

Athletics Business Analyst (Brown University / Providence, RI): This position provides financial transaction support, independent budget analysis, forecasting, reconciliation, and financial guidance within Brown University Athletics and Recreation. More details HERE.

Director of Athletic Development (Creighton University / Omaha, NE): Raise major and annual gifts for 16 BIG EAST programs. Manage a 150-200 donor portfolio, guide Jaybackers and the Varsity Club, and support premium seating, including the College World Series. More details HERE.

Creative Content Director Associate (University of Kentucky / Lexington, KY): Responsible for creating, producing, and managing high-quality visual, digital, social, photo, video, and multimedia content for assigned sport programs and department initiatives within UK Athletics. More details HERE.

Assistant Creative Director (University of Kentucky / Lexington, KY): Job Summary Responsible for supporting the creation and delivery of graphic design, visual, digital, social, and select multimedia content for assigned sport programs and department initiatives. More details HERE.

Assistant Director, Marketing and Videoboard Operations (University of Miami / Coral Gables, FL): This role oversees the planning, coordination and execution of videoboard shows for various sports and develop engaging in-venue shows that elevate the gameday atmosphere for the Miami Hurricanes. More details HERE.

Lead Broadcast Engineer (University of Georgia / Athens, GA): Leads all engineering operations for Georgia Athletics to deliver first‑class broadcast experiences. More details HERE.

Assistant Director for Athletic Communications (Charleston Southern University / North Charleston, SC): Support publicity for NCAA Division I sports: write recaps, run web and social content, produce programs and stats, and supervise 30-60 gameday staff. Nights and weekends. More details HERE.

Director of Broadcast Services (Charleston Southern University / North Charleston, SC): Direct, staff and produce 70-80 Big South Network/ESPN+ webcasts a year, plus highlights, recaps and social content. Evening and weekend work in season. More details HERE.

Producer of Broadcast Services (Rice University / Houston, TX): The Producer of Broadcast Services is responsible for leading the video production strategy and execution for Rice Athletics. More details HERE.

Director of Graphic Design (Rice University / Houston, TX): The Director of Graphic Design leads the graphic design function for Rice University Athletics. More details HERE.

Coordinator, Digital Media (Ohio State University / Columbus, OH): The Coordinator, Digital Media is an integral member of the Ohio State Athletics Marketing unit, supporting the execution and daily management of the department’s official social media presence. More details HERE.

Major Gift Officer - Athletics (Temple University / Philadelphia, PA): Build relationships with a portfolio of about 50 donors and prospects to secure major gifts for Temple Athletics during the $1.5B Forward with Purpose campaign. Full-time, Philadelphia. More details HERE.

Director of Athletics (University of Alabama at Birmingham / Birmingham, AL): UAB seeks an experienced athletics leader to drive competitive success, financial growth, compliance, and student-athlete development through strategic leadership. More details HERE. The D1.dossier for this position is available HERE. What would it cost to move to Birmingham? Click HERE.

Customer Success Manager – Collegiate Sports Connect (Collegiate Sports Connect / Remote): Serve as the primary point of contact for Connect clients, owning partner relations and CRM oversight to drive adoption, engagement, and retention. Remote, full-time. Salary starts at $60,000. More details HERE.

Associate Athletic Director of Business Operations (Yale University / New Haven, CT): The Associate Director of Athletics for Business serves as a key member of the Yale Athletics financial leadership team More details HERE.

Senior Athletic Development Officer (James Madison University / Harrisonburg, VA): James Madison University, a Division I member of the NCAA and Sun Belt Conference, the Duke Club is seeking a Senior Development Officer to work within a highly competitive program. More details HERE.

Assistant Director - Annual Giving (Purdue University / West Lafayette, IN): Purdue For Life Foundation is seeking an Assistant Director-Annual Giving to serve as the primary athletics contact for approximately 500 mid-level donors and major gifts prospects. More details HERE.

Director of Business Intelligence (University of Arkansas / Fayetteville, AR): Leads data analytics and business intelligence initiatives for Razorback Athletics to drive revenue growth, improve operations, and support strategic decision-making. More details HERE.

Assistant Director of Development (United States Naval Academy / Annapolis, MD): The Naval Academy Athletic Association (NAAA) seeks an enthusiastic, collaborative, and detail-oriented development professional to serve as its next Assistant Director of Development. More details HERE.

Senior Associate Athletic Director, Championship Resources (University of South Alabama / Mobile, AL): Leads athletics revenue strategy across fundraising, ticketing, corporate partnerships, premium experiences, and events to drive sustainable growth and stakeholder engagement. More details HERE. What would it cost to move to Mobile? Click HERE.

Assistant/Associate Director of Athletics for Communications (Hofstra University / Hempstead, NY): Serves as the main contact for the men’s and women’s soccer, wrestling, and baseball programs. Emphasis in the areas of record-keeping, archival maintenance, publications, photography, video, and IT. More details HERE.

Associate Manager-Athletics Annual Giving (University of Alabama at Birmingham / Birmingham, AL): Generate fundraising revenue for the UAB Athletics Blazer Booster team by managing a portfolio of annual and mid-level giving donors and prospects. Onsite in Birmingham, AL. More details HERE.

Associate Director of Athletics Communications (Baylor University / Waco, TX): The Associate Director of Communications is responsible for coordinating outgoing messaging to shape, enhance and protect the Baylor Athletics brand and image through verbal and digital communication More details HERE.

Athletic Creative Services - Graduate Assistant (Creighton University / Omaha, NE): Lead graphic design and content for a BIG EAST athletic department. Two-year GA role with a $1,250 monthly stipend plus tuition waiver. Preferred start January 2027. More details HERE.

Assistant A.D., Accounting & Finance (University of Central Florida / Orlando, FL): Under the leadership of the Senior Associate A.D., Business and Finance, the selected candidate assists in the management and coordination of the Athletics Business Office More details HERE.

Assistant Director of Development, Athletics (Marquette University / Milwaukee, WI): The Assistant Director secures philanthropic support for Marquette Athletics by developing relationships with alumni, M Club members, parents, and friends of MU through cultivation and solicitation. More details HERE.

Director of Marketing and Fan Experience (Tennessee Technological University / Cookeville, TN): The overall purpose is to lead the marketing efforts. The position is responsible for developing and executing strategic marketing strategy, fan engagement, and revenue generation initiatives. More details HERE.

Associate Commissioner, Sports Administration and Championships/Men’s Basketball (Mountain West Conference / Las Vegas, NV): The Associate Commissioner will serve the Conference and its member institutions to oversee and lead all aspects of the Conference’s men’s basketball enterprise. (DI) More details HERE.

Associate AD, Marketing, Fan Experience & Engagement (University of Wyoming / Laramie, WY): Oversees both the short-term and long-term marketing strategies, fan experience & engagement, and branding initiatives for the Athletic Department. More details HERE.

Director of Athletics (Susquehanna University / Selinsgrove, PA): Susquehanna University invites inquiries, nominations, and applications for the position of director of athletics. (DIII) More details HERE. What would it cost to move to Selinsgrove? Click HERE.

Deputy Athletics Director - Chief Revenue Officer (CRO) (Iowa State University / Ames, IA): Iowa State Athletics seeks an innovative and results-driven executive to serve as CRO to help position the department for continued success in an evolving collegiate athletics environment. More details HERE. What would it cost to move to Ames? Click HERE.

Associate VP Athletics Retail Ops (University of South Florida / Tampa, FL): The AVP, Athletics Retail leads the strategy, growth, and operations of USF Athletics retail and merchandise across stores, e-commerce, game days, events, and new retail opportunities. More details HERE.

Associate Athletics Director, Ticket Operations (Villanova University / Villanova, PA): Responsible for the day-to-day activities of the athletic ticket office including but not limited to the building of ticketed athletic events, processing, renewals, and financial reporting. More details HERE.

Assistant Director of Athletics Communications (Troy University / Troy, AL): Serve as the primary communications contact for women’s basketball and cross country, the secondary contact for football and softball; and leading the student intern team. More details HERE.

Sr. Account Manager, Partnership Accounts - Partnership Marketing (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): The University Athletic Assoc is looking for a Sr Account Manager, Partnership Marketing to manage and grow a portfolio of corporate partnership accounts across the Florida Gators Athletic Programs. More details HERE.

Associate Athletic Director, Aztec Club (Administrator I) (San Diego State University / San Diego, CA): Leads the day-to-day operations of the Aztec Club, focus on leadership annual giving, donor cultivation & stewardship, & programs that strengthen engagement with alumni, fans & supporters. More details HERE.

Assistant Athletic Director, Principal Giving (Mississippi State University / Starkville, MS): The Assistant Athletic Director of Principal Giving will manage donor portfolios and assist in major gift solicitations for Mississippi State University athletics, reporting to the Executive Director. More details HERE.

Director of Ticket Operations (Baylor University / Waco, TX): The Director, Ticket Operations will report directly to Assistant AD, Ticket Operations and provide overall support to ticket office, sales and fundraising. More details HERE.

Executive Associate or Deputy Athletic Director, Athletics Advancement (Mississippi State University / Starkville, MS): Manage the Bulldog Club's fundraising, engage donors/alumni, and assist with principal gifts for scholarships and projects. Report to the Athletic Director and the Bulldog Club Board. More details HERE. What would it cost to move to Starkville? Click HERE.

Athletics Philanthropy Specialist Associate (University of Kentucky / Lexington, KY): The Athletics Philanthropy Specialist Associate will execute philanthropy activities and donor engagement initiatives within the UK Athletics Department. More details HERE.

Assistant Director, Athletic Ticket Operations (Texas Tech University / Lubbock, TX): Support Texas Tech Athletics ticket operations, including game day management, ticketing systems, season ticket renewals, customer service, and revenue goals while enhancing the fan experience. More details HERE.

Director of Development, Student & Campus Life and Athletics (Cornell University / Ithaca, NY): The Director of Development serves as a key fundraising leader for Student & Campus Life and Athletics, driving strategy, operations, and major gift success in partnership with the Executive Director. More details HERE.

Coordinator - Marketing and Fan Engagement (University of Maryland – Baltimore County / Baltimore, MD): UMBC Athletics seeks a creative self-starter to enhance gamedays through promotions, sponsor activations and themes while growing fan engagement and community connections across the Baltimore area More details HERE.

Executive Associate Athletic Director/Director of Athletic Development (Fairfield University / Fairfield, CT): Seeking a dynamic, accomplished, and highly motivated Executive Associate Athletic Director/Director of Athletic Development to lead its athletic fundraising program. More details HERE. What would it cost to move to Fairfield? Click HERE.

Director of Development - Athletics (Southeast Missouri State University / Cape Girardeau, MO): Southeast Missouri State University is seeking a motivated, relationship-driven Director of Development to grow philanthropic support for SEMO Athletics and the SEMO Athletics Fund. More details HERE.

Assistant Athletic Director for Business Operations (Albany State University / Albany, GA): Help shape the future of Golden Rams Athletics by leading financial operations, strengthening fiscal accountability, and supporting the continued growth of our 12 NCAA Division II programs. (DII) More details HERE.

Assistant Director of Student Engagement (University of Oklahoma / Norman, OK): The Assistant Director of Student Engagement is responsible for developing and leading a comprehensive strategy to build meaningful relationships and increase student engagement across all sports. More details HERE.

Assistant Director, Strategic Communications (University of Arizona / Tucson, AZ): Arizona Athletics is hiring an Assistant Director of Strategic Communications. Help create compelling content, manage media operations, and tell the stories of our student-athletes. More details HERE.

Director of Creative Content (University of Oregon / Eugene, OR): Responsible for creating and executing a creative/branding, digital, and social media strategy by guiding a team to design and execute creative content to drive and enhance revenue. More details HERE.

Senior Associate Athletics Director, Business & Financial Strategy (Athletics CFO) (The George Washington University / Washington, DC): GW seeks a dynamic leader to oversee Business & Financial Strategy; serve as member of athletics senior leadership team; oversight of athletic department budget and all financial operations. More details HERE. What would it cost to move to Washington? Click HERE.

Assistant Athletic Director, Business Operations (La Salle University / Philadelphia, PA): This position supports the daily operations of the Athletic Business Office and will assist in budgeting, financial reporting, accounts payable, payroll, and purchasing. More details HERE.

Director of Premium Seating (Texas A&M University 12th Man Foundation / College Station, TX): Lead premium seating operations, oversee the Concierge Team and deliver exceptional service to premium seat holders through gameday experiences, renewals and events. Please see full description below. More details HERE.

Associate Director / Director of Major Gifts-Utah State Athletics (Utah State University / Logan, UT): Responsible for identifying, cultivating, soliciting and stewarding members of the Blue A Society. They will assist in expanding the Blue A Society into a comprehensive major giving society. More details HERE.

Assistant Athletic Director for Advancement (Lafayette College / Easton, PA): The Assistant Athletic Director for Advancement will be a key partner in the growth of Lafayette Athletics engagement, communication and fundraising at a pivotal time in the College's history. More details HERE.

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