Edition #90

August 11, 2026

Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams and 65+ college athletic departments. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Learn more

How far can pop-culture crossover and papal fandom drive ticket sales and TV ratings growth?

That’s just one of the questions presented in the newest CRO.ticker. Here are three key takeaways from today’s edition:

Mixed-Use Development Boom: Sports-anchored real estate is solidifying its status as an independent asset class, with 107 active projects currently underway across major North American leagues. 

PE Reshaping Higher Ed: Universities and PE firms are deploying aggressive M&A strategies to acquire struggling campuses, build regional footprints, and pivot toward brand-differentiated, experiential learning models.

The AI Executive Proficiency Gap: While most teams use AI for basic copywriting and brainstorming, fewer than 10% have embedded it into daily workflows, leaving executives struggling to shepherd staff through adoption anxiety and operational risk.

Scroll down for rising defaults in private credit, Spotify's controversial ad-skip feature test, and LA28's dynamic Olympic ticket pricing model.

ANCHORED ASSETS & CREDIT CYCLES

RCLCo released its annual inventory of sports venue-anchored mixed-use developments, identifying 107 projects currently in progress across the NFL, MLB, NBA, NHL, and MLS. The real estate consultancy noted a 130% YoY increase in active building, jumping from four to 23 projects under construction, supplemented by 35 in the planning phase and 49 completed footprints. Nearly 50 professional stadium and arena leases expire between 2030 and 2039, serving as the primary catalyst for new neighborhood constructions, and SBJ’s Bret McCormick notes the development boom spans the industry, with 16 MLB ballparks and seven of the 11 shared NBA and NHL arenas anchoring adjacent real estate ventures. While macroeconomic conditions forced the removal of planned developments for the Pittsburgh Penguins, San Diego Padres, and Seattle Mariners, RCLCo Managing Director Erin Talkington explains how the broader sports real estate sector continues to defy sluggish national trends: "Sports-anchored projects are both subject to typical real estate market realities and, increasingly, their own asset class that has separate dynamics. It’s pretty incredible to start 14 new projects in a year when real estate development activity otherwise remained slow." (link)

The Wall Street Journal’s Matt Wirz examines the mounting stress within the private credit market as loan defaults across major funds touch their highest levels since 2021. Quarterly reports from Ares Management, Blackstone, Blue Owl Capital, and Golub Capital indicate worsening loan health despite public reassurances from industry executives. Specifically, Blue Owl saw its percentage of defaulted loans hit 2.8% in the second quarter, marking a five-year high, while nonperforming loans at the other three funds surpassed levels reached in 2023 during the Federal Reserve's interest rate hikes. Analysts note that while bad loans primarily impact healthcare and manufacturing businesses, concern is shifting toward software companies, which comprise at least 20% of many fund portfolios. Golub Capital Co-CEO David Golub says of the current lending environment: "Some in the press have been saying ‘Oh no, the sky is falling,’ and some of my peers at other firms have been saying ‘That’s nonsense, there’s no problem.’ Neither of those is accurate. We are clearly in a credit cycle. It’s not a particularly bad one, but there will be winners and losers." (link)

Private equity in the American higher education system is on display as the sector is experiencing a rapid surge in mergers and acquisitions driven by shifting demographics, escalating operational costs, and the looming disruption of AI, according to Financial Times’ Rana Foroohar. Consolidation tripled between 2000 and 2025, initially concentrating within the for-profit sector before spreading to mid-market private non-profit institutions navigating a 13% projected drop in high school graduates by 2041. While the Trump administration recently announced new regulations to further accelerate the contraction of the country's 6,000 institutions, Foroohar notes ambitious universities are proactively utilizing M&A to secure global market share. For example, Northeastern recently executed its third acquisition in a decade, absorbing Marymount Manhattan College to establish a New York City campus and combat the isolating effects of remote learning. Northeastern President Joseph Aoun explained how universities must aggressively expand their physical footprints and specialized offerings to survive the incoming wave of technological disruption: "The universities that have brand differentiation are doing well in the current environment, and those that aren’t, aren’t. ... We think experiential education will become more important in a world of AI." More. (link)

Over in Europe, Paris-based for-profit higher education group Galileo Global Education is targeting financially distressed British universities for potential acquisitions, per Financial Times’ Chris Smyth, who points out that 40% of institutions in England project budgetary deficits. Galileo, which currently operates 130 campuses across 20 countries to serve 300K students, previously acquired Regent’s University London and its 2,500 students in 2020 during a period of financial instability. As the firm looks to replicate that turnaround model, and CEO Kamil Senhaji acknowledges that skepticism toward for-profit education presents a regional hurdle, adding: "If you want to be in one of the top three or top four student markets in the world, especially international students, you have to be in the UK. It was a strategic move to say, ‘We want to be in the UK’...it is an appealing market if you have a long-term vision." (link)

GO-TO MARKETING PLANS

Apollo finalized a multiyear agreement to serve as the official go-to-market partner and sleeve sponsor for the San Jose Earthquakes. As part of the agreement, Revenue Brew’s Layla Ilchi notes the MLS franchise will integrate the Apollo’s AI platform to align its revenue-generating functions, utilizing the software to manage group ticket sales, sponsorship pipelines, inbound lead routing, and season ticket renewals. The collaboration represents the first professional sports partnership for Apollo as it attempts to expand beyond its traditional B2B software client base. Apollo Chief Strategy Officer Ian Anderson on the deal: "Sports teams really are operating as a consumer go-to-market engine. ... What we’re really hopeful for at the highest level is more revenue generation, and how we get there is a mix of taking the tools and products that we currently provide to our sales and marketing organizations, which are pretty patchwork at this point, and bringing them all together into one solution." (link)

The Athletic’s Henry Bushnell explains the pricing model for the 2028 Los Angeles Olympics relies on dynamic category classifications rather than specific seating rows and incorporates a 24% service fee, resulting in a $5,519 ceiling for the opening ceremony and pushing premium inventory for the men's basketball finals to $3,350, women's gymnastics to $2,461, and track and field to $2,461. Once the committee pivots to first-come, first-served sales, it will launch an official resale platform via AXS, Eventim, Ticketmaster, and Sports Illustrated Tickets in 2027 while simultaneously opening inventory for the Paralympics. LA28 defended its aggressive ticketing strategy in an official statement: "Pricing is rooted in heavy analytics and extensive market demand research around entertainment and live sports in the U.S." More from Bushnell, including a per-sport breakdown of the most expensive and second cheapest tickets. (link) Organizers project they will sell 14M combined tickets across the Olympic and Paralympic Games, a figure that would surpass the 12M sales record established by Paris 2024, per the Los Angeles Times’ Thuc Nhi Nguyen. (link

An unexpected playoff push fueled by the arrival of Japanese star Munetaka Murakami has transformed the Chicago White Sox's business metrics following a 41-121 finish in 2024, per SBJ’s Mike Mazzeo, who notes attendance at Rate Field surged 36.5% through the All-Star break to average 23,137 fans per game, while linear viewership on the Chicago Sports Network doubled. Murakami's presence has also sparked a retail boom, accounting for 19% of the franchise's merchandise sales and driving new corporate partnerships with Japanese companies like Toto, Sanka Seiko, and Open House. The franchise is also capitalizing on viral moments, including a $23 "Muneshot" sushi pop and an upcoming White Sox Pope Hat giveaway honoring Pope Leo XIV. Despite the moLevmentum, the club ranks 25th in MLB with a $97.7M payroll, prompting EVP/Chief Revenue/ Marketing Officer Brooks Boyer to maintain realistic expectations for the commercial resurgence: "It’s nothing where we’re going to beat our chest and go to the top of the mountain and scream about it. We’re still fighting to get out of the bottom third in attendance. And our TV ratings aren’t where we ultimately feel like they can go if we can have some sustained success.” Boyer adds of the supreme pontiff’s role in team promotion: “We’re not going to use his name, image and likeness without permission from the Vatican. We certainly have the ask in because we think a pope White Sox bobblehead would be cool, but something doesn’t feel right about commercializing the pope. But we’re also not shy about the fact that he is a White Sox fan.” (link)

When Asha Sharma was named Executive Vice President at Microsoft and Chief Executive Officer of Xbox in February 2026, she inherited a storied gaming brand at a pivotal crossroads. Succeeding long-time chief Phil Spencer, Sharma stepped into leadership during a period of declining hardware sales, rising component costs, and industry-wide shifts toward multi-device play.

Rather than recruiting a traditional game developer, Microsoft turned to a seasoned platform executive with a track record of scaling consumer services to billions of users. Now, Sharma is orchestrating what she has publicly described as the "most significant restructure in Xbox history," tasked with transforming a 25-year hardware business into an economically sustainable, platform-agnostic entertainment ecosystem.

CONTENT CONSTERNATION

Nielsen Global Marketing VP of Content and Insights Charlene Polite Corley discussed the commercial value of representation and the untapped potential of consumer fandoms ahead of her appearance at the Marketing Brew Summit. Key takeaways…

On treating inclusion as a mandatory growth strategy: "I think treating inclusion as optional instead of as a growth strategy is a miss. Representation isn’t just a top-of-funnel 'feel good' metric; it’s an essential step in winning attention and driving conversion. For example, Black audiences average about two hours more a week online than the average consumer, but over 60% of Black audiences want more representation in ads online, often feeling misrepresented."

Utilizing fandoms to capture chosen cultures: "One great example is fandoms. This is still an untapped element of identity, connection, and community for many audiences. Fandoms are chosen cultures. Anime offers a great case study for this: Over 45 billion minutes of anime content were streamed in the US last year. That is absolutely mainstream."

"Nike very frequently gets it right for me. The passion, the simplicity in storytelling, and very frequently the speed with which they will get an ad or billboard running at the perfect moment are great to watch." (link)

A widening artificial intelligence knowledge gap exists among senior marketing leaders, according to a recent NewtonX survey of 500 professionals, which revealed that 81% of respondents believe marketers overstate their technological proficiency and 47% think executives lag behind all other employee tiers. The data aligns with Gartner research indicating only 15% of CEOs feel their CMOs possess the AI skills necessary to lead in 2026. Adweek’s Christopher Cicchiello points out that companies primarily utilize the tools for basic tasks, with 87% drafting copy and 82% brainstorming, while only 9% have deeply integrated AI into daily workflows. The rush to adopt the technology without proper oversight creates corporate risk, as nearly 25% of marketers deploy AI platforms without prior testing and 4% publish automated content without human review. Additionally, staff anxiety currently hinders 40% of AI pilot programs, prompting Gartner Distinguished VP Analyst Lizzy Foo Kune to explain how the executive knowledge deficit stifles broader organizational transitions: "People feel anxious about AI. They’re looking to their managers, and their managers don’t feel like they have the tools to lead. That’s another area for CMOs to realize the role that their managers have in helping to lead and shepherd this change." (link)

Spotify is testing a new "skip" button for select premium subscribers that allows users to seamlessly bypass podcast advertisements not directly sold by the platform, generating significant alarm across the audio industry, according to Semafor's Max Tani. Company representatives maintain the feature remains in an early testing phase and claim internal data shows the tool actually increases overall user engagement by preventing listener drop-off during ad reads. Meanwhile, executives at major audio networks warn the mechanism threatens their primary monetization strategy by establishing a two-tiered system that devalues publisher-sold inventory while protecting Spotify's own non-skippable advertisements. Crooked Media Co-Founder Tommy Vietor summarized the immediate backlash from content creators facing potential revenue losses: "Very cool of Spotify to try and destroy the podcast industry. What a great partner!" (link)

Interested in advertising a job opening in CRO.ticker on CollegeSports.jobs? Submit your position here.

(Posted from most recent over the last 15 days)

(NEW!) Assistant Director of Photography (University of Oklahoma / Norman, OK): The Assistant Director assists the Director of Photography in coverage/support for all photography-related requests. More details HERE.

(NEW!) Director of Annual Fund Operations (North Dakota State University / Fargo, ND): NDSU Team Makers is seeking a Director of Annual Fund Operations to support and execute annual fund operation efforts that advance membership growth, fundraising initiatives, and supporter engagement. More details HERE.

(NEW!) Assistant Director of Annual Giving (North Carolina State University / Raleigh, NC): The Assistant Director of Annual Giving is responsible for fostering Wolfpack Club donors, alumni, and fans for the purpose of renewing and/or activating their annual membership and ticket purchases. More details HERE.

(NEW!) Assistant/Associate Athletic Director of Athletics (Kansas State University / Manhattan, KS): K-State Athletics invites applications for an Asst/Assoc Athletic Director. This position supports the financial/business operations in budgets, financial reporting, business processes, & compliance. More details HERE.

(NEW!) Assistant/Associate Director, Concerts & Special Events Ticketing (Auburn University / Auburn, AL): Power the ticketing experience for concerts and special events with Auburn Athletics! More details HERE.

(NEW!) Assistant/Associate Director of Development, Major Gifts (University of Tennessee / Knoxville, TN): The Assistant or Associate Director is responsible for building and developing credible/sustainable relationships to generate financial support for the Tennessee Athletics department. More details HERE.

(NEW!) Assistant Director of Ticket Operations (University of Maryland / College Park, MD): The Assistant Director of Ticket Operations leads ticket operations and game management for Women's Basketball, Men's Soccer, and Women's Soccer while providing secondary support for Men's Lacrosse. More details HERE.

(NEW!) Signature Events Specialist (Western Michigan University / Kalamazoo, MI): Coordinates, plans, and executes high-quality hospitality and special events. Serves as a point of contact for University staff, athletic and other donors, alumni, and fans related to special events. More details HERE.

(NEW!) Athletic Creative Content Graduate Assistant (University of Tulsa / Tulsa, OK): The Creative Content GA will be responsible for producing high-end digital assets that elevate the TU brand, recruit top-tier student-athletes, and engage our loyal fan base. More details HERE.

(NEW!) Coordinator, Creative Video & Reporter (Army West Point / West Point, NY): Developing, producing, and executing original multimedia content that enhances the visibility and reputation of Army West Point Athletics. More details HERE.

Director of Development, Athletics (University of Cincinnati Foundation / Cincinnati, OH): The primary area of focus will be to manage a portfolio of major Athletic gift prospects & donors, while also actively working to increase donor retention & move donors to higher giving levels. More details HERE.

Senior Associate Athletics Director for Development (Fresno State / Fresno, CA): Leads athletics fundraising and development efforts, supervises Bulldog Foundation staff, and secures support for scholarships, recruiting, facilities, and student-athlete success. More details HERE. What would it cost to move to Fresno? Click HERE.

Director of Strategic Communications (Mid-Eastern Athletic Conference / Norfolk, VA): Responsible for supporting the conference's overall communications strategy. More details HERE.

Director, Social Media & Digital Content (University of Arizona / Tucson, AZ): Turn moments into movements. Lead Arizona Athletics' social media strategy and digital storytelling to connect, engage, and grow the Wildcat community. More details HERE.

Assistant Director, Athletics Ticket Sales (Tulane University / New Orleans, LA): The Assistant Director of Athletics Ticket Sales generates ticket sales for Tulane Athletics events. This position reports to the Director of Ticket Sales. More details HERE.

Associate Athletic Director, Development (University of Idaho / Moscow, ID): This position is responsible for increasing major gift opportunities. More details HERE.

Assistant Director, Financial Reporting & Analysis (University of Notre Dame / Notre Dame, IN): The Assistant Director, Financial Reporting & Analysis serves as a key financial contributor responsible for operational execution and analytical oversight of the department's financial activities. More details HERE.

Senior Associate Athletic Director, Development (Long Beach State University / Long Beach, CA): Lead athletics fundraising strategy, cultivate major gift donors, manage development initiatives, and partner with university leadership to advance Long Beach State Athletics. More details HERE.

Assistant Athletic Director, Marketing (California Polytechnic State University – San Luis Obispo / San Luis Obispo, CA): Cal Poly Athletics is seeking an experienced athletics marketing professional to join our team. More details HERE.

Gameday Staff - 50/50 Sales (University of Central Florida / Orlando, FL): Assists in the generation of revenue through the sale of 50/50 raffle tickets at home football games (and select other games). More details HERE.

Associate Director, #Brand Design (University of Central Florida / Orlando, FL): The Associate Director, #Brand Design, is a key member of the UCF Athletics Design Team. More details HERE.

Assistant Director, Marketing (Tulane University / New Orleans, LA): This position will work with the Associate Athletic Director for Marketing to implement comprehensive email marketing and digital advertising plans to drive revenue for Tulane Athletics. More details HERE.

Assistant Athletic Director of Business and Finance (Florida International University / Miami, FL): Manages daily operations and financial impact of sport team activities in assigned area and oversees the coordination of travel for intercollegiate athletics Teams, etc... More details HERE.

Coordinator of Business Operations (University of Maryland / College Park, MD): The Coordinator of Business Operations will provide financial and accounting support to the Department of Intercollegiate Athletics. Performs accounting work; journal entries and allocating expenses. More details HERE.

Assistant Director, Brand Experience (University of Central Florida / Orlando, FL): The Assistant Director of Brand Experience is focused on initiatives that lead directly to the successful execution. More details HERE.

Director of Ticket Operations & Analytics (William & Mary / Williamsburg, VA): Responsible for the development and execution of the annual ticket revenue plan, including new season ticket sales, renewals, premium seating sales, group sales, and single-game ticket packages. More details HERE.

Assistant/Associate Director, Marketing, Licensing & Fan Engagement (Boston College / Boston, MA): Manage fan engagement, licensing, NIL initiatives, and game day marketing while driving revenue and managing marketing strategies for Boston College Athletics, the only Power 4 school in New England. More details HERE.

Development Assistant Internship (University of North Carolina at Charlotte / Charlotte, NC): Support donor relations, gameday operations, events, and fundraising initiatives while providing exceptional service and strengthening engagement with Charlotte Athletics supporters. More details HERE.

Assistant Athletic Director for Annual Giving, Great Dane Athletic Club (SUNY University at Albany / Albany, NY): This individual's primary responsibility is to increase philanthropic support for UAlbany by securing annual fund gifts through the Great Dane Athletic Club. More details HERE.

Associate Vice President for Development, Athletics (Campbell University / Buies Creek, NC): Associate Vice President for Development, Athletics: Leads fundraising strategy for Campbell Athletics, manages major gifts, builds donor relationships, oversee staff, & drives philanthropic support. More details HERE.

Assistant Athletics Director Ticket Operation & Sales (University of San Francisco / San Francisco, CA): The Assistant Athletics Director of Ticket Operations and Sales works under the direction of the Chief Revenue Officer. More details HERE.

Senior Director of Competitive Analytics & Decision Science (University of Georgia / Athens, GA): Serve as embedded analytics partner to assist coaching & performance staff. Own the roadmap for unified athletic information systems that integrates departmental data into a single decision engine. More details HERE.

Assistant Athletic Director of Communications (University of Nebraska at Omaha / Omaha, NE): Serves as the strategic leader of communications operation, overseeing storytelling, media relations, digital communications, and brand messaging. More details HERE.

Assistant Director - Athletics Creative Content (Texas Christian University / Fort Worth, TX): Job Summary: Produces creative video content for TCU Athletics, supporting social media, recruiting, and in-venue productions while enhancing the Horned Frogs brand across digital platforms. More details HERE.

Associate Director, Athletic Communications (Auburn University / Auburn, AL): Elevate Auburn Athletics through strategic storytelling, media engagement, and impactful communications as a valued member of our Media Relations team. More details HERE.

Assistant Athletic Director, Communications (California Polytechnic State University – San Luis Obispo / San Luis Obispo, CA): Cal Poly is looking for an experienced Sports Information Professional to join our team. More details HERE.

Director/Senior Director – Technology and Video Services (Big 12 Conference / Irving, TX): The Big 12 Conference seeks qualified applicants to join its team as the Director – Technology and Video Services. This position will report to the Chief Operating Officer. More details HERE.

Assistant Athletic Director, Fan Engagement/Marketing (Western Kentucky University / Bowling Green, KY): Development and implementation of fan engagement and marketing strategies to promote WKU athletic teams, student-athletes, coaches, and facilities. More details HERE.

Athletics Business Specialist (Murray State University / Murray, KY): Assisting the Assistant Athletic Director – Business & Financial Strategy with daily athletic department related business office items, inclusive of accounts management, files and documentation. More details HERE.

Director of Ticket Services and Revenue Generation (Ball State University / Muncie, IN): Join a department that is building momentum and making an impact. More details HERE.

Assistant Athletic Director for Development (North Dakota State University / Fargo, ND): Work with the NDSU Athletic Development team, NDSU Foundation and Team Makers in directing and coordinating activities related to fundraising for Athletics. More details HERE.

Assistant Director, Compliance (University of North Texas / Denton, TX): Assists with NCAA, conference, and UNT compliance monitoring, reporting, waiver and violation submissions, while supporting assigned sports. More details HERE.

Assistant Director, Development - Cowboy Joe Club (University of Wyoming / Laramie, WY): Contributes to annual fund development operations while overseeing Cowboy Joe Club parking operations, ensuring efficient management and exceptional donor service. More details HERE.

Assistant Director of Business Operations (University of Utah / Salt Lake City, UT): Utah Athletics is seeking a team contributor to provide operational support in the Business Office by assisting with daily travel review, payment processing, reconciliation, and budget monitoring. More details HERE.

Assistant Director Gamecock Club Operations (University of South Carolina / Columbia, SC): Help shape the Gamecock Club member experience through marketing, donor engagement, and special events while contributing to the momentum & growth of an established athletics fundraising organization. More details HERE.

Senior Director for Creative Services (University of Illinois Chicago / Chicago, IL): Senior leader overseeing creative storytelling, video production, digital content and social media for UIC Athletics, advancing recruiting, fan engagement, brand growth and student-athlete success. More details HERE.

Director of Athletic Live Events & Fan Experience (George Mason University / Fairfax, VA): The Director of Athletic Live Events & Fan Experience will lead the planning, creative development, and execution of the in-venue experience across GMU Athletics competitions and signature events. More details HERE.

Assistant Athletic Director for Development (University of Rhode Island / South Kingston, RI): The University of Rhode Island Foundation (URIF) seeks an Assistant Athletics Director for Development to help shape and execute the fundraising strategy for Rhody Athletics. More details HERE.

Associate Director, Premium Sales (Auburn University / Auburn, AL): Fuel the growth of Auburn Athletics through strategic, high-value premium partnerships! More details HERE.

Director of Athletic Communications (University of Idaho / Moscow, ID): The position ensures effective external communication, branding and messaging by leading and collaborating on communication efforts within the Department of Athletics and across campus. More details HERE.

Assistant Director of Athletic Communications (California State University – Bakersfield / Bakersfield, CA): Support NCAA Division I Athletics through media relations, digital communications, social media, website management, statistics, and game-day coverage for assigned sports. More details HERE.

Director of NIL Creative & Strategy - Creative Services (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): Develop innovative strategies to increase athlete NIL value, generate revenue opportunities, strengthen recruiting efforts, and position Florida Athletics as a national leader in athlete branding. More details HERE.

Director of Marketing and Communications (Virginia Athletics Foundation) (University of Virginia / Charlottesville, VA): This role will lead a multi-channel (online, social, video, broadcast, text and print) communication efforts and creative vision across the Virginia Athletics Foundation (VAF). More details HERE.

Associate AD – Director of Athletic Development & Operations (Old Dominion University / Norfolk, VA): Join the ODAF and help champion the future of ODU Athletics by leading fundraising, cultivating donor relationships, delivering premium experiences, and making a lasting impact on student-athletes. More details HERE.

Director Fan Engagement & Marketing (Oklahoma State University / Stillwater, OK): Lead marketing, fan engagement, and game presentation for Men's Basketball and assigned sports, driving attendance, ticket sales, and an exceptional fan experience through campaigns and events. More details HERE.

Assistant Athletics Director for Marketing (University of Akron / Akron, OH): Assistant Athletics Director for Marketing - Manage athletics marketing and promotions with a focus on ticket sales by creating and executing strategic marketing plans. More details HERE.

Assistant Director of Strategic Communications (Penn State / University Park, PA): Penn State Intercollegiate Athletics, a Division I and Big Ten Conference member, is seeking a highly qualified candidate to fill the position of Assistant Director of Strategic Communications. More details HERE.

Director of Marketing - Legends at the University of Nebraska (University of Nebraska / Lincoln, NE): Lead marketing for Nebraska's $600M Memorial Stadium transformation—crafting go-to-market strategy to drive premium seating & ticket sales through data-driven campaigns rooted in Husker tradition. More details HERE

Senior Premium Sales Manager - Legends at the University of Nebraska (University of Nebraska / Lincoln, NE): Drive premium seating sales for Nebraska's $600M Memorial Stadium transformation—prospecting, presenting & converting donors into premium seat holders in Lincoln, NE. More details HERE.

Director, Creative Content (VB) (University of Pittsburgh / Pittsburgh, PA): Developing, implementing, and management of an overall social media plan for recruitment and promotion. Video productions, creative content, on-campus recruiting efforts, and social media graphics. More details HERE.

Assistant/Associate Athletics Director of Shocker Media (Wichita State University / Wichita, KS): This position leads the Strategic Communications staff and oversees the department's communications strategy, storytelling, ESPN+ operations, and sport-specific social media. More details HERE.

Assistant Business Manager (Colorado State University / Fort Collins, CO): The Assistant Business Manager assists with day-to-day processing of purchase requisitions, internal orders, transfer of funds, procurement card transactions, travel, and fiscal reports. More details HERE.

Assistant Director of Marketing (Rice University / Houston, TX): The Assistant Director of Marketing will play an integral role in driving revenue and attendance for the Department of Athletics. More details HERE.

Chief Revenue Officer for Athletics (University of San Francisco / San Francisco, CA): The Chief Revenue Officer for Athletics reports directly to the Director of Athletics at the University of San Francisco. More details HERE.

Associate Athletic Director, Communications (University of San Francisco / San Francisco, CA): The Associate Athletic Director, Communications will lead the strategic communications, public relations, and storytelling for the University of San Francisco Athletic Department More details HERE.

Assistant Athletic Director - Marketing & Game Experience (Northern Illinois University / DeKalb, IL): This position is responsible for elevating visibility, engagement, and fan experience through innovative marketing strategies, multimedia content creation, and high-quality broadcasting initiatives. More details HERE.

Director of Digital Marketing (Texas A&M University / College Station, TX): Develop and optimize email and SMS campaigns using segmentation, automation and analytics to drive ticket sales, memberships, merchandise sales, attendance and fan engagement. More details HERE

Associate Director of Development, Major Gifts (University of Pennsylvania – Penn / Philadelphia, PA): Shape the future of Penn Athletics by securing transformational gifts, partnering with coaches and alumni leaders, and advancing championship programs through philanthropy. More details HERE

Assistant Director of Business Operations (East Texas A&M / Commerce, TX): The Assistant Director of Athletic Business Operations is responsible for overseeing the day-to-day procurement, purchasing, travel, and revenue processing functions of the athletics department. More details HERE.

Assistant Director of Video Content (University of Oklahoma / Norman, OK): The Assistant Director – Video Content within SoonerVision reports directly to the Director of Video Content and serves multiple sports with multiple roles within the department. More details HERE.

Athletics Communications Specialist (The George Washington University / Washington, DC): GW seeks an Athletics Communications Specialist to act as primary media contact for assigned sports, manage social accounts, track stats, write releases, pitch stories, and run game press operations. More details HERE.

Associate Director, Promotion & Fan Engagement – Volleyball & Baseball (Texas Tech University / Lubbock, TX): Plan and develop daily business functions for various departments within the athletic organization. More details HERE.

Account Executive, Ticket Sales (Texas Tech University / Lubbock, TX): Responsible for providing effective customer service for all internal and external customers by using excellent, in-depth knowledge of products and programs More details HERE.

Assistant Director of Fan Experience (Mississippi State University / Starkville, MS): This position supports fan engagement efforts across the department with an objective of elevating the gameday experience, growing attendance, and strengthening fan connection. More details HERE.

Director of Communications (University of Pittsburgh / Pittsburgh, PA): Performs editorial duties. Adheres to style, editorial policy, and publishing requirements. Prepares, rewrites, and edits copy for internal and external projects. Writes articles. More details HERE.

In-Venue Videoboard Experience Specialist (University of Cincinnati / Cincinnati, OH): Lead the development and execution of in-game production for video screens in all athletic venues including but not limited to hype videos, player features, and motion graphics. More details HERE.

Assistant Director, Fan Experience (University of Pittsburgh / Pittsburgh, PA): Creates varied presentations for communications team and marketing materials for marketing team. Ensures consistent messaging and maintains University brand and style. More details HERE.

Assistant Director, Major Gifts (University of Pittsburgh / Pittsburgh, PA): Builds partnerships and strengthens existing donor relationships. Develops and facilitates stewardship evaluations. Assists in the development of policies and prepares reports for presentation. More details HERE.

Executive Senior Associate Athletic Director/Chief Financial Officer (University of North Carolina at Charlotte / Charlotte, NC): The Exec. Sr. Assoc. AD/CFO provides strategic and operational leadership for the financial management of Charlotte Athletics. More details HERE What would it cost to move to Charlotte? Click HERE

Ticket Sales Coordinator (University of Pittsburgh / Pittsburgh, PA): Fulfills ticket orders and answers customer inquiries. Tracks sales, generates reports, and maintains records. Assigns tasks and provides guidance. Crafts effective ticketing sales strategies. More details HERE.

Associate Commissioner for External Communications (Mountain Pacific Sports Federation / San Luis Obispo, CA): Lead the MPSF's external communications strategy, branding, content development, storytelling, and public engagement efforts to enhance the visibility of the MPSF and member institutions. More details HERE.

Deputy Athletic Director (University of Washington / Seattle, WA): Washington Athletics has an outstanding opportunity for a Deputy Athletic Director to join their team. More details HERE. What would it cost to move to Seattle? Click HERE.

Assistant Athletics Director, Athletic Communications (Army West Point / West Point, NY): Provides strategic leadership for all athletic communications, media relations, storytelling, and public relations efforts across 30 NCAA D1 programs. More details HERE.

Director of Corporate Partnerships & Business Development (Southeast Missouri State University / Cape Girardeau, MO): Southeast Missouri State University seeks a motivated and results-oriented Director of Corporate Partnerships & Business Development to grow business-to-business revenue for SEMO Athletics. More details HERE.

Director of Ticket Sales & Strategy (Auburn University / Auburn, AL): Drive ticket sales performance, strengthen customer engagement, and elevate the fan experience with Auburn Athletics! More details HERE.

Assistant Athletics Director, Athletics Creative Video (Auburn University / Auburn, AL): Shape the creative vision behind one of college athletics' premier brands! Lead the creative unit within Auburn Athletics War Eagle Creative. More details HERE.

Major Gift Officer, Athletics Advancement (Merrimack College / North Andover, MA): Merrimack College seeks a dynamic Major Gift Officer for Athletics Advancement to secure major gifts ($25K+) from donors, driving fundraising for student-athlete and program growth. More details HERE.

Development Assistant, Athletics Buff Club (University of Colorado – Boulder / Boulder, CO): Under the guidance of the Assistant Athletics Director, Director of Stewardship, Events, and Engagement, this position provides administrative support for our advancement team. More details HERE.

Director of Digital Media Communications (Kansas State University / Manhattan, KS): K-State Athletics is seeking qualified applicants for a DIRECTOR OF DIGITAL MEDIA COMMUNICATIONS, which is a full-time, salaried, benefits-eligible position. More details HERE.

Assistant Athletics Director for Marketing & Fan Experience (University of South Carolina / Columbia, SC): Leads baseball marketing, serves as secondary football contact, oversees the mascot program, advances revenue and brand initiatives, and creates fan engagement and revenue-generating events. More details HERE.

Assistant Athletics Director (or Director) of Fan Engagement and Marketing (Colgate University / Hamilton, NY): The Asst. Athletics Director (or Director) of Fan Engagement & Marketing provides strategic, effective leadership of fan experience, marketing, ticket sales/operations, engagement, and hospitality. More details HERE.

Director of Marketing & Strategic Communications (Men's Basketball) (University of the Pacific / Stockton, CA): The Director of Marketing & Strategic Communications will be responsible for various duties within the Marketing and Communications department. More details HERE.

Director of Video Services (University of Northern Colorado / Greeley, CO): The position is responsible for all live event production and web streaming for UNC Athletics. More details HERE.

Senior Graphic Designer (Florida State University / Tallahassee, FL): Lead visual branding and graphics efforts for FSU's 21-sport athletics department. Create graphics and manage workflows that produce content reflective of FSU's branding standards and visual identity. More details HERE.

Associate Director-Development Stewardship (Athletics) (Georgia Tech / Atlanta, GA): This position will create, develop, and implement a comprehensive stewardship program that includes donor events, impact reports, and ensuring all stated benefits are delivered. More details HERE.

Assistant Director - Marketing & Game Presentation (University of Massachusetts – Amherst / Amherst, MA): Oversee all aspects of the athletic sales, marketing, and promotions unit including ensuring the maintenance and adherence to the philosophies and regulations. More details HERE.

Assistant Director, Development (Iowa State University / Ames, IA): Learfield Amplify is hiring a Leadership Annual Giving Officer to join the Cyclone Club Team and help grow support for Iowa State Athletics and its student-athletes. More details HERE.

Senior Producer (University of Texas – El Paso / El Paso, TX): Work with UTEP Athletics teams and programs to tell the story of our student-athletes through narratives, features and in-depth video content. More details HERE.  

Director - Annual Giving for Athletics (Georgia Tech / Atlanta, GA): Responsible for the design and implementation of a comprehensive initiative to attract unrestricted gifts to the GTAA made via the Alexander-Tharpe Fund. More details HERE.

Associate Director - Development Fundraising (Athletics) (Georgia Tech / Atlanta, GA): Front-line development officer responsible for assisting with the planning and implementation of a coordinated program of fundraising activities. More details HERE.

Associate Director or Director of Communications (University of Oklahoma / Norman, OK): Serve as the primary communications contact for OU's men's basketball program and other sport as assigned. More details HERE.

Assistant Director of Athletic Development (Towson University / Towson, MD): The Assistant Director, reporting to the Senior Director of Athletic Development, is involved in all aspects of the Annual Campaign with acquiring, engaging, retaining, and upgrading donors. More details HERE.

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