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Following meetings with the SEC presidents, chancellors and ADs, the league announced it will enforce the following policy: “An SEC institution is not permitted to have an athlete on its roster who has: 1. previously declared for the NFL, NBA or WNBA Draft, and did not appropriately withdraw, 2. signed a contract with an NFL (or other professional football league), NBA/G-League, or WNBA (or affiliate) team, or 3. been listed on an NFL (or other professional football league), NBA/G-League, or WNBA (or affiliate) roster. The commissioner is authorized to enforce this expectation with penalties against member institutions.” According to ESPN’s Pete Thamel, the vote was 16-0. (link)

The enforcement mechanisms behind the Big Ten and SEC bans “potentially signals the first step toward the long-gestating proposals within the Big Ten and SEC to shoulder enforcement policies under a new rules-and-enforcement model separate from the NCAA,” per CBS’ Matt Zenitz and Brandon Marcello, who note the conferences “have been preparing self-governance models in case legislation in Washington, D.C. fails to become law later this year.” (link)

CBS’ Jon Rothstein reports the “ACC will have a meeting on Wednesday to discuss whether or not it will enforce similar eligibility rules as the Big Ten and SEC did earlier on Tuesday.” (link)

Yahoo’s Ross Dellenger adds that “Big 12 athletic directors met earlier Tuesday and are in unanimous support of a ban on professional players returning to compete in the conference. … The league is expected to finalize the policy in the next 24-36 hours.” (link) 

Also from Dellenger: “Notre Dame officials have communicated to both the SEC and Big Ten that the school is aligned with the prohibition on signing players who have been part of professional organizations. … The Irish are adamantly opposed to adding pro players.” (link)

The Sun Belt has also created a new rule that bans athletes who previously played in pro leagues. (link)

Sportico's Michael McCann offers a legal breakdown explaining why the coordinated effort by the Big Ten, SEC, Big 12, and ACC to ban former professional athletes from returning to college rosters could trigger antitrust litigation…

LSU AD Verge Ausberry joined the Coleman Cares podcast with Baton Rouge District 10 Councilwoman Carolyn Coleman to reflect on his administrative career, community engagement, the university’s responsibility to the state and more. Notably on the need for Louisiana to celebrate its positives rather than fixating on its negatives: “We beat ourselves up too much. I tell elected officials that. I tell people that in the state that it's always the negatives, that we're the last in this, we're the last in that. We have so many positives that we don't talk about. LSU, there's things we don't talk about, what we do in healthcare for people with diabetes, [for] people with heart trouble, hypertension, cancer. What we do in agriculture in this state. The things we do in the city of Baton Rouge. … All the businesses that have come to Louisiana, the data centers that's coming here now, all the different festivals we have. … We beat the negatives up so much that the positives don't get out.” (link)

Tulane AD David Harris joined The Current podcast: "Not every facility project is going to be a $20M, $25M project. Sometimes we're doing things that are smaller, but they make a significant difference. ... We're doing work to get a new video board and new sound system into Yulman. ... My people who work in event management have said that one out of every four complaints that we got out of the football game had to do with the sound." On the push to preserve College Football Playoff access for the American: "If we're going to go from 12 to 24, if we're going to double the number of teams, then why not double the access for teams in the Group of Six? ... We feel like it's important for the American because we've done a really good job thanks to the leadership of our commissioner of continuing to separate our league from some of the other Group of Six programs." (link)

Southeastern Louisiana AD Jay Artigues spoke with AN17.com to discuss the athletic department's commercial strategy, the difficulty of retaining basketball rosters, and how he evaluates the financial landscape of the Southland Conference. On the tension of balancing traditional fundraising with roster acquisition: "It is a challenge because we still have to get corporate sales and fundraise for operations but now add that in to help recruiting. ... You can either like it or not like it, but it is the reality these days." As for refusing to sacrifice the broader department to fund basketball like rival McNeese State: "Nobody realizes it but they won three football games last year and that is not mentioned. ... We win a baseball championship; they don’t. The question is how does [McNeese] keep up with us? They can’t so they put all of their money into one sport." (link)

It’s Personnel…
➤ Troy Chancellor Jack Hawkins, Jr. will conclude his service as Chancellor on June 30, 2027, under a revised timeline designed to align the university’s leadership transition at the start of the 2027-28 academic year. Hawkins was initially set to retire on December 31, 2027. (link)
➤ The North Florida Presidential Search Committee has recommended North Georgia President Michael Shannon for the same post. (link)
➤ Florida State AD Michael Alford has been named to the FBS Athletics Directors Association Board of Directors. (link)
➤ The Summit League has named NCAA Asst. Director of Women's Basketball Jessie Carmack as Deputy Commissioner/COO. (link)

The NCAA approved a slate of technology and pace-of-play rules for the 2027 college baseball season, headlined by an experimental option allowing all three divisions to implement a challenge system for called balls and strikes. Additionally, the DI Baseball Oversight Committee authorized the in-game use of bat sensor data but strictly banned electronic communication devices for offensive players to prevent unfair advantages at the plate. The updated rules also require a double first base for all games, permit larger 18-inch square bases and expand video review to cover fair-foul calls and all tag plays. The committee also targeted game length by implementing a 30-second timer between batters and mound visits in DI, while allowing conferences to test professional-style rules like a three-batter minimum for relief pitchers and a two-disengagement limit per at-bat. (link)

A Louisiana jury will hear opening arguments Tuesday in a breach of contract lawsuit filed by former LSU Men’s Basketball AHC Bill Armstrong against the university regarding his 2022 termination. Armstrong alleges administrators ignored objective evidence and fired him to appease the NCAA after the Complex Case Unit issued a notice of allegations which included a Level I charge that he offered $300K to a recruit's relative. The NCAA Independent Resolution Panel officially cleared Armstrong of the bribery charges a year later, but Sportico’s Daniel Libit points out the trial guarantees an awkward reunion, as Tigers HC Will Wade is expected to testify on behalf of Armstrong against their mutual employer. Former Tigers AD Scott Woodward and former President William F. Tate IV are also slated to take the stand to defend the administration's initial decision to uphold the for-cause dismissal. Additionally, the school intends to call current AD Verge Ausberry as a witness. (link)

Construction of Northeastern's new $350M Multipurpose Athletics and Recreation Facility is delayed nine months after crews discovered asbestos during the excavation of the former Matthews Arena, according to The Huntington News' Siera Qosaj. The nine-month setback forces the men's and women's hockey programs to play a third consecutive season without a home venue. Northeastern SVP for Finance and Administration Brett Sweet: "Going forward, construction crews will be trained in additional safety procedures and will wear protective equipment throughout this phase of work. We are also monitoring air quality around the perimeter of the site." (link)

Marty Whims II has been crowned the winner of the Akron Offensive Coordinator of the Game promotion. On3’s Brett McMurphy notes Whims is an Akron grad and serves as CFO for Stark Enterprises. (link); Reveal video. (link)

Aramark secured Florida State athletics' food and beverage business in August by leveraging its existing campus dining contract to replace Legends Global, SBJ’s Bret McCormick observes. The consolidation merges operations across 13 athletic facilities for a department that generated nearly $6M in F&B revenue in 2025, and Aramark CEO Alison Birdwell notes that deploying a unified collegiate hospitality team accelerates market integration and allows the company to streamline staffing and menu creation. “We have the ability to lean on the collegiate hospitality team to understand not only the culture of the school, but the local market, being able to hire from the local community, tailor menus. And it really has made our operation a lot more seamless. Mobilizing becomes a lot more quick and easy.” (link)

Deals Digest…
➤ Hawaii inks a football jersey patch sponsorship with Hawaiian Airlines. Hawaiian will also continue serving as the Warriors’ exclusive charter airline for the season. (link) 
➤ Northern Colorado has expanded its partnership with Banner Health as the Bears’ exclusive healthcare partner. The deal includes a jersey patch sponsorship for all UNC programs. (link)
➤ Austin Peay has agreed to a multiyear football jersey patch partnership with Clarksville law firm Mitchell Ross Rocconi, PLLC. (link)

The Big Ten has officially banned NFL players from returning to the conference, with the league specifically preventing “football players who have signed a professional contract, were on a professional roster at any point or declared for the NFL Draft as an underclassman without withdrawing, from maintaining eligibility for athletic competition at a conference institution.” CBS Sports’ Brandon Marcello adds that for any team that plays a former NFL player, the HC will face a suspension of 50% of contests and the school will be subject to fines. Front Office Sports’ Amanda Christovich notes players who weren’t drafted or just participated in rookie mini-camp tryouts, like new UCLA student-athlete Trent Hendrick, who was a part of the Louisiana lawsuit, are still eligible. (link, link, link) 

Yahoo Sports’ Ross Dellenger: “SEC presidents are expected to direct ADs against accepting pro players - under threat of penalty. Per bylaws, [Commissioner] Greg Sankey and/or presidents hold authority to deem a player ineligible, fine/suspend coaches, etc.” An anonymous individual told Dellenger: “This is Sankey’s ‘Sorsby Moment.’” (link)

More from the SEC ahead of this week’s presidents, chancellors and ADs meeting in Birmingham as On3 gets this from one SEC president: “It’s a mockery if we allow something like this to happen.” Another league president, when asked if there would be enough pressure from the rest of the league to force LSU to stand down, responded: “We shall see, but if we can’t enforce our own rules, it only spirals downward from here.” One SEC AD remarked that if LSU plays either former Ole Miss student-athletes Dae’Quan Wright or Zxavian Harris, the Tigers should be disqualified from the SEC season and/or pay a $1M fine. LSU reportedly has no intention of backing down from its stance with some sources believing that if the SEC were to penalize the Bayou Bengals, it could provide the school with grounds for a lawsuit against its own league. An SEC Football HC told On3 that if the SEC presidents and chancellors don’t step up, particularly on the intra-conference transfer issue, “then I think it’s over. We get litigated to death, and it all comes crashing down.” More. (link)

The ACC and Big 12 are also both considering league-wide policies banning pro players from returning to the conference, meaning that all four power leagues are now set to discuss such a rule. (link, link)

Dellenger adds: “Important to note that league-wide rules do not absolve a conference from legal challenges. In fact, conferences will likely now be sued by athletes as defendants in separate lawsuits or added as defendants in existing lawsuits, many times in front of the same judges. If/when this happens and conferences are enjoined from enforcing their league-wide policies, the conference commissioner and/or his presidents will then need to determine how aggressive they will be on sanctioning schools directly for playing an ineligible athlete.” (link)

NCAA SVP for External Affairs Tim Buckley sent a memo to membership outlining the message to senators about the Protect College Sports Act that reads, in part: “Every senator needs to hear from your school why letting pros take scholarships and playing opportunities away from 18- and 19-year-olds is wrong and how this bill will put a stop to this. The message for your senators: The bipartisan Protect College Sports Act mandates Division I college athletes receive scholarship, healthcare and revenue-sharing protections. Pros are suing to return to college and winning in state courts, and in turn, younger college students are losing opportunities for scholarships and competition. The bipartisan bill is supported by every corner of college sports, has earned bipartisan support and is teed up for a vote after recess. We need your support.” (link) 

LSU Football HC Lane Kiffin and the Tigers reportedly touched base with multiple players on NFL rosters or their representation, attempting to get them to file a lawsuit against the NCAA in order to return to school, per CBS’ John Talty and Chris Hummer, who note that “includes some of the players who ended up in the Louisiana lawsuit, which sources have pointed out wasn't tried in Baton Rouge by accident.” The Tigers have signed three former NFL players thus far and have had conversations with others who remain in NFL camps ahead of the league's August 30 cut day. While Kiffin and LSU aren’t the only SEC programs following the controversial plan, they led the initial movement, which tipped over dominoes for other teams in the league. Kiffin: “I wouldn't like to be my boss that hired me and then come and say, 'Hey, here's these guys going around the country playing, making teams better. Why aren't we recruiting them because we may end up playing against them?' That's the way I'm thinking about it, and I don't think that's unique." More. (link)

The Tenth Circuit has granted the student-athletes’ request to expedite the appellate briefing schedule in the Wisne case, ordering a very quick turnaround, per Boise State Assoc. Professor Sam Ehrlich, who adds: “The court cannot yet commit to September oral arguments, however.” (link)

Unisun Sports, on behalf of the ASUN and UAC, inks a long-term media rights agreement with ESPN, marking the first time multiple Division I conferences have joined together under a unified MMR deal. Beginning with the 2026 academic year, ESPN will serve as the exclusive home for both leagues, with a comprehensive slate of ASUN and UAC regular-season and championship events set to be featured across ESPN+ as well as additional exposure on ESPN’s linear networks. The deal includes linear coverage of the ASUN and UAC Men’s and Women’s Basketball Championship games as well as regular season men’s basketball; over 1,200 digital productions on ESPN+; comprehensive live coverage of regular-season competition across multiple sports; the ability to produce 188 local linear games; and more. Collegiate Sports Management Group assisted Unisun Sports during the media rights evaluation and negotiation process. (link)  

Oregon State leadership has objected to an effort by OSU’s women’s basketball team to unionize, per OBP’s Kyra Buckley, who notes it will now be up to the Oregon Employment Relations Board to determine if the respective student-athletes qualify as OSU employees and if they meet the requirements to be recognized as a unit. The objection was expected by leaders with the group helping the athletes organize, the United College Athletes Association, which has signaled it will continue to pursue the endeavor. Buckley adds: “Now that OSU has responded to the women’s basketball team’s petition, an administrative law judge with the state employment relations board will hold a hearing. The judge will put forward their recommendation to the full board, which will decide if the athletes qualify as employees. Whatever the Oregon Employment Relations Board decides could be challenged in state, or even federal, court.” (link) 

Liberty inks a deal to have K-LOVE, Inc. serve as its official jersey patch sponsor for the 2026-27 season. Through the agreement, the media company’s logo will appear on 10 of the  Flames’ game day jerseys [football; men's and women's soccer; men's and women's basketball; baseball; volleyball; softball; lacrosse; and field hockey], marking the first jersey patch sponsorship in the athletic department’s history. Van Wagner helped broker the deal. (link)

Western Carolina announces a five-year extension of its partnership with Ingles Markets through 2031 to add the supermarket chain’s branding to Catamount football jerseys and the new turf surface at E.J. Whitmire Stadium / Bob Waters Field starting this season. (link) 

Ole Miss is showcasing football student-athletes Trinidad Chambliss and Kewan Lacy in New York’s Times Square starting today with a two-week billboard run as part of UM’s “H6I5MEN” promotional effort for the duo heading into the 2026 campaign. Check it out. (link)  

Virginia brought in a record $120.4M in total fundraising dollars during FY26 from 11,166 Virginia Athletics Foundation donors. The revenue breakdown consisted of $30.9M to scholarship & operational endowments; $28.5M in John Paul Jones Arena seating plan commitments; $27.3M in sport enhancement funds; $17.7M to the annual fund; and $8.8M in planned gifts. Included were 522 major gifts of $25K or more with record five-figure (328), six-figure (172) and seven-figure (22) commitments. VAF gifts represented 25% of all athletics department revenue in FY26, while the remainder of the total came through other revenue (29%) – sponsorships, university endowment distribution and postseason proceeds; ACC distributions (26%) – media rights and football and basketball postseason revenues; ticket sales (10%); and student fees (10%). (link)     

St. Bonaventure raised a record $3.4M during FY26, surpassing the department’s previous standard by more than $1M. As part of the overall total, the Bonnies Athletic Fund achieved its $1.3M overall goal by bringing in a total of $1,301,332, while setting a record for donors with 2,279. It marked the fourth straight year the BAF surpassed the $1M plateau. Additionally, the Bonnies brought in almost $750K during its Athletics Giving Day; donors contributed nearly $1.5M to the Men's Basketball Excellence Fund and $60K to the Women's Basketball Excellence Fund in support of institutional NIL; and the Sixth Man Club, which supports operational excellence for the men's basketball program, raised $599,200 from 40 donors. (link) 

More from Nebraska AD Troy Dannen, this time with Sports Nightly to discuss ticket sales, the financial landscape of college football, and the impending shift in non-conference scheduling driven by College Football Playoff expansion. Dannen noted that ticket sales for the Sept. 5 home opener against Ohio are moving in a “fairly normal fashion” with roughly 1,400 tickets remaining, and he expects a sellout to preserve the Huskers’ 410-game streak. Here’s more of what you need to know…

Deal Corner…
➤ Vanderbilt selects Teamworks’ Coaching and Player Personnel platforms to serve as the football technology infrastructure that will power the Commodores’ program. (link)
➤ Student Athlete Score teams up with Kansas City’s branding and NIL agency Roo Champions to deliver advanced technology and data-driven insights in an effort to help UMKC student-athletes maximize their NIL opportunities. (link)
➤ Athletes Thread is teaming with Pathway Sports & Entertainment to bring its branding and NIL merchandise services to sports agencies, athletes, coaches and their representatives, per SBJ’s Mary Gaughan. Pathway Executive VP Bob Philp says the company’s role in the partnership will center on introductions and helping Athletes Thread build out its strategy with the needs of athletes, agents and agencies in mind. “Our goal at the end of the day is to maximize long-term recurring value for student-athletes in the college space. It’s just the next evolution in what we’re trying to accomplish and just filling out that athlete-centric commercial ecosystem and putting puzzle pieces together.” Pathway has previously inked agreements with Panini America around trading cards and athlete royalties; College Sports Co. around content and brand activation; and ALUM around real estate and entertainment opportunities in college towns. (link) 

People & Places…
➤ South Carolina announces a trio of staff promotions as Erin Abbey has been elevated from Senior Assoc. AD for Compliance to Executive Assoc. AD for Compliance, Risk and Regulatory Affairs; Clint Haggard has been boosted from Head Athletic Trainer to Executive Assoc. AD for Sports Performance and Wellness; and Tyson Lusk has transitioned from Senior Assoc. AD for the Gamecock Club/Chief Development Officer to Executive Assoc. AD/Chief of Staff. (link)   
➤ Penn highlights a pair of promotions as Senior Assoc. AD for Intercollegiate Programs Rudy Fuller and Senior Assoc. AD for Strategic Priorities Joshua LaRosa have each been elevated to Deputy AD. (link) 
➤ Hofstra appoints Columbia Assoc. Athletic Trainer Theodore Cowling as Assoc. AD for Sports Medicine. (link)
➤ Hofstra also names Long Island Director of Golf Ben Belfield to the same role with the Pride. (link)

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(NEWEST!) Assistant Athletic Equipment Manager (Old Dominion University / Norfolk, VA): Assist the Asst AD for Equipment Ops in the ordering, inventory, issuance, use and maintenance of athletic department equipment for assigned sports according to established policies and procedures. More details HERE.

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(NEW!) Director of Athletics (Western Michigan University / Kalamazoo, MI): Western Michigan University seeks a strategic Director of Athletics to lead a Division I program, drive competitive success, enhance revenue growth, and champion student-athlete achievement. More details HERE. What would it cost to move to Kalamazoo? Click HERE.

(NEW!) Assistant AD - Facilities & Event Management (Vanderbilt University / Nashville, TN): The Assistant Athletic Director, Facilities and Event Management is responsible for event management of baseball regular season and postseason contest as well as administrative duties. More details HERE.

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