Morning Edition
September 7, 2026
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The Bulletin Board...
“This was amazing. I applaud the effort. But there’s a reason why our sport is indoor. … There’s a lot of amazing indoor arenas or football fields indoor or baseball fields that have domes. I think there’s some opportunities to do some incredible things for volleyball. I do not think outdoor is what we should be doing.”
Dani Busboom Kelly
Nebraska Volleyball HC on the Big Ten/SEC Volleyball challenge being played at Wrigley Field
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A Tale of Two Clocks…
➤ Western Michigan President Russ Kavalhuna told ESPN on Sunday night he doesn’t think the Big Ten’s replay process “is as good as it could be,” adding “And that's because what the [TV] viewers see in a pivotal question is different than what the review process shows. Is there a real reason why we can't have those things equal? And if there is, let's try and fix that. And if there isn't a real reason why we can't have those things synced up, then we should sync them up so that everybody who's watching at home doesn't start to wonder what happened. … If you look at what [Big Ten officials] saw, then you reach the conclusion they reached. However, if you look at what the broadcasters broadcast, you reach a different conclusion. I think it would be good to ask ourselves, can we sync those up so that the viewers could see what the officials would be looking at?” (link)
➤ The Athletic’s Chris Vannini dives deeper & argues, “Fully public and transparent live instant replay, for every game, has to be offered. Not just for select games. Every game. Too much is on the line. … None of this should have happened. If we had listened to and seen the replay officials’ conversation as it happened, there may still be confusion over the different clocks being used, but the broadcast may have been able to explain it. Instead, all we got was NBC analyst Terry McAulay repeating that the clock had expired, other than perhaps the possibility that the clocks weren’t synced.” (link)
➤ Meanwhile, The Athletic’s Ralph Russo & Bruce Feldman write: “Fox rules expert Mike Pereira says college replay officials are advised to use the clock television viewers see when trying to determine whether time should be added back after what was seemingly a game-ending play.” More from Pereira: “It is my understanding that if there is a discrepancy between the video and replay command center versus the television network video that everybody sees, that replay is to use the TV video. And that is the same protocol in the NFL, in the UFL. It’s the same. You use the footage that everybody sees if there is a discrepancy.” However, Russo & Feldman note the NCAA’s Instant Replay Case Book does not reference which clock should be the default in situations of discrepancies. (link)
➤ San Jose Mercury News’ Jon Wilner: “There cannot be two clocks. The time the teams and public see must be the official time. Especially with the rise of prediction markets. This isn’t a Big Ten issue. It’s a sport issue.” (link)
Well it was an amazing idea and scene as one of the Big Ten/SEC Volleyball Challenge contests was completed successfully with Kentucky defeating Penn State in the first outdoor volleyball match at Wrigley Field, but the second tilt, between Nebraska and Missouri, was suspended after just 18 points due to humidity on the court. Nebraska Volleyball HC Dani Busboom Kelly: “This was amazing. I applaud the effort. But there’s a reason why our sport is indoor. … There’s a lot of amazing indoor arenas or football fields indoor or baseball fields that have domes. I think there’s some opportunities to do some incredible things for volleyball. I do not think outdoor is what we should be doing.” Take a look at the moisture visible on the court. (link, link)
College.town explores the generational collapse of alcohol consumption, detailing how a cultural move toward health optimization is fundamentally altering the baseline behavior of incoming college students. Gallup data reveals beer consumption hit a 21st-century low, while the share of Americans under 35 viewing alcohol as harmful in any quantity doubled to 66% since 2004. Athletic departments must prepare for a demographic that socializes 70% less in person than in 2003, necessitating a shift toward micro-premium hospitality pods and high-margin, hyper-localized culinary drops to maintain stadium relevance. The piece highlights the stakes of this behavioral pivot for college athletics leaders as they attempt to sustain community-driven revenue streams in an era of digital-first isolation. Plain English host Derek Thompson: “At a time when people are socializing less and spending more time alone, I think it's worth thinking through the fact that each era of American life seems to get the drug it deserves. The highly social mid-century years were typified by cigarettes and booze… the drug of the moment is a drug more often used for curating a carefully selected experience of interiority rather than giving ourselves over to the uncertainty of strangers.” (link)
Rutgers AD Keli Zinn addressed the financial and facility roadmap for the athletic department as it navigates the Big Ten and NIL landscape, according to the Asbury Park Press' Chris Iseman. Key notes…
➤ Setting realistic resource targets for conference title contention: "I would not say they have what they need to compete for a Big Ten championship. I would say they have what they need to compete much more effectively and at a higher level than what we've seen in the past. ... we made, again, a good sizable move forward. We've got another big step to take."
➤ Evaluating the department's financial standing relative to conference peers: "We are not in the top tier of support within the Big Ten. But that's okay, right? We didn't seek to be. And instead, we kind of look at it in thirds. ... We sat really at the basement of that bottom third. We've been able to move ourselves from an investment perspective quite a bit north of that."
➤ On the facilities front, Zinn explained renovations to SHI Stadium could begin within the next year ahead of a planned 2029 completion, while upgrades to Jersey Mike's Arena remain under evaluation due to higher costs. (link)
Fresno State AD Garrett Klassy covered several topics on the Bring the Juice podcast, including the Bulldogs’ commercial strategy, the upcoming transition to the Pac-12, in-stadium fan experience upgrades and more. D1.takeaways…
➤ Pushing for objective Power Five criteria in the rebuilt Pac-12: "What are the metrics to be considered Power Five? You can't be just some private club that there's no metrics on how to get in. And so that's why we're pushing hard on revenue. We're pushing hard on standards. ... Define those metrics and let us be a part of that."
➤ On the disparity of NIL agent fees between basketball and football: "Basketball's crazy. It's crazier than football because you think about it, you have 14, 15 guys, their payrolls … they're almost more than about half of what football payroll is with 105 guys. ... There's more bad actors that are agents in there because there's a lot of uncles, cousins, brothers, first wives, three times removed that are making deals for these kids and they're taking 25, 30, 35%. When a normal agent is making 3, 5, 7%."
➤ The urgent need to convert regional brand affinity into financial support: "We did a study last year. We're in a region of 3M people and at least 70% of the people have some sort of affinity to Fresno State. ... But the reality is we only have 200 donors and we need to double that in a year or two. So we need to keep building that pipeline to get where we need to go or want to go." (link)
In the first of a two-part interview with OwlsDaily, Temple AD Arthur Johnson talks about departmental stability following the hiring of President John Fry, the university's preparation for the House settlement and more…
➤ Leadership impact of President John Fry: "I think the results are showing in terms of what the fundraising has been, the Forward with Purpose strategic plan, what the facility master plan looks like. And the partnerships. He brings a lot of credibility to the role."
➤ How ongoing lawsuits affect NCAA distributions: "That continues to impact the revenue or money that's available for distribution by the NCAA. Those lawsuits, when the NCAA goes to fight them, they don't go get first-year associates. You've got to spend money to go fight those."
➤ Criteria for evaluating potential American expansion members: “There has to be some value. Similar to when we were talking about going from 68 to 76 with basketball. It had to bring value. If it doesn't bring value, if it's going to dilute the shares or the revenue, then you're likely not going to make that decision. But it's a lot of discussions that happen. There would be a lot of information, a lot of data that we'll work closely with our presidents on to make a decision if an institution fits or not or if it makes sense for us."
➤ As for unverified revenue-sharing payroll figures across the industry: "It's all rumors. We know what the caps are. We know what the max is. I sat in here last week with an attorney who said there are five schools with $50M payrolls based on what he's hearing. He had not seen one contract. We've got the information on caps. But we can't see anybody else's numbers." (link)
ESPN’s Eli Lederman explores how Ole Miss and SMU are expanding the scope of modern Heisman Trophy campaigns through multi-market billboard takeovers and facility naming rights to boost candidate visibility and elevate institutional brands. Here’s what you need to know…
➤ Ole Miss executed a campaign for QB Trinidad Chambliss and RB Kewan Lacy featuring 96-foot digital billboards in New York's Times Square and a takeover of the Las Vegas Sphere, an effort industry sources estimate cost between $600K and $750K.
➤ Meanwhile, SMU launched a campaign for QB Kevin Jennings that included naming a new recovery center after him within a $150M football complex renovation.
➤ Rebels Senior Assoc. AD for External Engagement Drew Ingraham tells Lederman: "You can't put a price tag on that type of publicity. For us, it was a question of where can we make the biggest statement? Where can we get the most eyes? The goal was not only to promote Trinidad and Kewan but also to put the University of Mississippi and Ole Miss athletics at the forefront of college athletics too."
➤ Mustangs Senior Assoc. AD for Brand Advancement and Strategic Communications Clark Williams adds of the campaign logistics: “A campaign like this in 2026 involves so many elements, from social media to branding. All of those pieces play a role in vying for the Heisman. Some of it's direct, like launching the Heisman campaign itself. And then there's these indirect elements, like the recovery center. That announcement, in and of itself, wasn't a Heisman moment. But we knew that that part of Kevin's story would help drive his campaign." (link)
According to Texas Tech Everything, Texas Tech Board of Regents Chair Cody Campbell commented in a documentary that the Red Raiders haven’t forgotten about what Cincinnati did with Brendan Sorsby and the gambling saga, adding: “When we’re up by 40 and still throwing the ball in the quarter… that’s where the retribution will come.” Campbell adds context: “For the record, I was not talking specifically about [Cincinnati] – they actually kept this conversation within the Big 12 family, and the Bearcats handled the situation with appropriate discretion. The frustration on our end was the ignorant and uninformed statements made publicly by other conference peers – coaches and administrators – before they had the opportunity to understand the facts and how we were handling the situation. Those individuals were being petty and only wanted to throw shade on our program, the success we are having, and the personal integrity of me and the rest of our leadership. I stand by what I said … we took names, and have not forgotten about what was said and done. We will handle it on the field!” (link)
Former Michigan football student-athlete Joey Velazquez is suing CBS Detroit for defamation, claiming the local CBS affiliate falsely portrayed him as a “rat” during the school’s sign-stealing scandal. Awful Announcing’s Sam Neumann: Velazquez “claims CBS’s September 2025 story led people to believe he was the one who falsely told investigators that Partridge instructed players to lie, even without CBS printing his name. The complaint notes that it was already widely known Velazquez was the player who recorded the [Connor] Stalions call, which the lawsuit argues made him easy to identify once CBS tied that detail to the claims about lying to the NCAA.” Velazquez’s filing in Manhattan Supreme Court claims that in the aftermath of the report, he and his family received roughly 5K hateful messages, including death threats, and were stalked by Michigan fans. Velazquez also claims the fallout cost him interest from professional teams. (link)
NFL Commissioner Roger Goodell has agreed to a new four-season extension that will keep him in charge through March 31, 2031. At the end of his newest deal, Goodell will be nearly 72 years old and will have served as NFL commissioner for 24 years. Financial terms of the new contract weren't immediately known. (link)
Morning Edition
September 6, 2026
Following a heartbreaking last second loss for Western Michigan at Michigan last night, the Big Ten explained and confirmed the official’s call of one second remaining on the clock after a hail mary before the Wolverines subsequently prevailed. MAC Commissioner Jon Steinbrecher in response: “I commend Western Michigan for the outstanding effort and a well-played game, and I offer my congratulations to Michigan. I also appreciate the collaborative efforts of the Big Ten office and its prompt response in reviewing the play and providing the requested clarification.” (link)
Oklahoma boss Roger Denny updates on potential renovation plans for Gaylord Family Oklahoma Memorial Stadium that many have dubbed the “Palace Project” & could include a reduction in capacity for the venue: “When I tell people who are evaluating that project, I am in no way telling people we aren't doing that project, and so to the extent there is any confusion about that, I want to clear that up. That project is going to happen. The question is just what it's (going to) look like.” More from Denny to OU Daily: “I understand the difficulty that's associated with a reseating in the stadium, but at the same time, we have to make sure that we are staying economically viable because the one thing that we can't accept here is falling behind. …This year, our ticket revenue will cover somewhere around 50% of our total football spend. And so, I certainly again understand the quality, emotion and dynamic at play. But if we don't find a way to change those trend lines, we won't be able to sustain this program as a program that expects to go out and win championships year after year after year.” (link)
The latest from Utah AD Mark Harlan on the Big 12 Today podcast: "We're in a very disruptive period. ... I think you develop calluses and you develop a skill set and you surround yourself with people that really can help you with chaos and manage change." More on consolidating commercial operations under the new Crimson Brand Partners umbrella: "They're also going to take over stadium management which heretofore had been kind of scattered at Utah. ... This is now on campus. This is now one big company. You got to adapt to these times." (link)
Oregon State AD Kevin Griffin with the Corvallis Gazette-Times’ Les Gehrett on the importance of home attendance & TV ratings: “I think from a spiritual standpoint, it's important for the rest of this country to see that Oregon State is still here. They went through this incredible trauma when the Pac-12 dissolved, and we need to show the rest of the country that we're still here. So we need the stands to be full, and we need folks to see that on television all across the country, that Oregon State is still here. That's the reason for me, is to make sure that we make a statement that we're still here, and not only are we here, we're going to take the fight to the fight, and we're going to compete, and we're going to win. It's a statement more than anything, more than the finances. It's a statement.” (link)
More from Appalachian State AD Doug Gillin during a conversation on the Mind Your Business podcast. On raising competitive standards in the Sun Belt: "We need to get more competitive across the board and that will lead to more television dollars when we get back into negotiations. That means more teams in the NCAA Tournament in every sport. If you look across our platform, pretty much [a] one bid league in most of our sports. I think the challenge for all of us is to invest enough, be competitive enough to get more teams in what is an increasingly less accessible NCAA tournament for all sports. … When you look at the Power 4 versus a Group of Six and how much access you get and who gets in and who doesn't get in. … I want it to be more competitive, and certainly we need to do our part." (link)
Army West Point AD Tom Theodorakis joined the NACMA Timeout Podcast with Fairfield Assoc. VP/Deputy AD Zach Dayton to detail the academy's 20-year preservation partnership with USAA, media rights and apparel agreement planning, the Athletic Center for Excellence and more. D1.takeaways…
➤ Structuring a comprehensive preservation partnership with USAA rather than a traditional sponsorship: "The key elements of specifically this partnership really start with branding opportunities. ... Throughout the stadium you'll see USAA signage, whether it's digital or static. We included what we're calling preservation designations, various naming opportunities within our facilities. So, it's Michie Stadium keeping the name but having 'preserved by USAA.’ It also has elements of facility enhancements and financing. It was a multi-prong partnership where it touched on specific assets, but also opportunities for the USAA to invest in our department and the amazing men and women cadets here at the Academy.”
➤ Proactive inventory planning across media rights and apparel agreements: "When we were negotiating with Learfield, we kind of carved out these spaces. ... Talk about logos on the field, talk about specific branding around the stadium, talk about jersey patches, talk about potentially even preservation rights and what that would look like. ... When we were talking through with Nike about our new apparel deal, we also brought up the idea of sponsor patches with the idea that ‘hey, this could be something that’s available to us in the future.’ ... Our concept together [with USAA] was how do we just bundle these assets together, do it in a way that's with a partner that we trust, that we value."
➤ On the vision for the Athletic Center for Excellence: "The original part of [the Michie Stadium Preservation Project] included the Athletic Center for Excellence. That project had to be removed from the original concepts because, through COVID, costs got too high. ... The Athletic Center for Excellence is rooted in this idea of building community within our coaches, being a leadership laboratory. ... An opportunity for recruiting and engagement. ... It's an opportunity to tell our story. I think there's interactive ways, especially nowadays with technology to have that first floor be a place where coaches can bring recruits, graduates can come back here at the Academy and learn more about what we're doing." (link)
➤ More from West Point as Theodorakis provided a tour of the new East Stands at Michie Stadium. Check it out. (link)
ESPN’s Kirk Herbstreit’s dog, Peter, continues to grow in popularity. The ‘Peter Fan Club’ store has officially opened. This pop-up style set up sells Peter-themed apparel and will follow the College GameDay crew across the country this season. Check out the Baton Rouge version. (link)
The New York Post’s Ben Bolch digs into the attendance numbers at USC football games. The Trojans announced a crowd of 51,144 for the season opener against San Jose State, followed by 53,014 for the game against Fresno State on Friday evening. Scanned tickets were 35,585 and 45,833, respectively, for the first two games. Bolch also reports that average attendance dipped 71,571 during the 2024 season to 67,783 in 2025. (link)
How did Nebraska manage to build the first Power 4 women’s flag football program in less than a year? According to The Athletic’s Mitch Sherman, the process all started three months before the school announced the sport’s addition with Huskers’ AD Troy Dannen approaching project lead/NU Assoc. AD of Financial Reporting Jami Hagedorn to have her “run point on everything from hiring coaches and identifying a playing venue to learning the rules of the game, how to log stats and operate a scoreboard.” Here’s more of what you need to know…
➤ Hagedorn traveled to the NFL headquarters as part of her educational mission. Ten months later, the school had secured 16 full-scholarship athletes for its inaugural roster and hired former Ottawa (KS) (NAIA) Women’s Flag Football HC Liz Sowers and AC Katie Sowers, who teamed up to engineer five consecutive NAIA national titles with the Braves. The current intention is to target a competitive kickoff in spring 2027, a full year ahead of the program’s original timeline.
➤ Tapping experienced leaders who could lead the way was key in accelerating the program-building process from no coaches and players to competing in live games in less than a year. Liz Sowers on the paradigm shift of bringing high-level flag football to a major collegiate platform: "The legitimacy that Nebraska brings and is showing to flag football is huge. You have a lot of players who are coming in who are not used to being treated with respect and as a real sport. ... Being a new sport at an institution like this, we have to prove that we deserve to be up there. And that’s what we intend to do." More. (link)
In the latest edition of The Career Hustle, Rice Assoc. AD for External Relations Tyler Muse sits down with College.town’s Kristen Eargle to discuss his path through athletic administration and his approach to driving fan engagement. He also talks about his efforts at Houston to revamp the men's basketball pregame experience at the Fertitta Center before transitioning to Rice to work under then-AD Tommy McClelland. That and more…
➤ How former Western Kentucky/current Ohio State AD Ross Bjork inspired Muse’s path: "He made a huge impression on me. The way he fought for me as a student-athlete to get that SLR waiver... I decided I wanted to be in his chair. I wanted to work on the administration side. I want to be an athletic director one day because I want to be the one who fights for the student-athletes."
➤ Collaborating with former LSU Gymnastics HC D-D Breaux to build an intimidating environment: "She wanted to make Pete Maravich Assembly Center into one of the most intimidating [places to compete]. ... We added the band playing right after a huge moment. … We added a DJ there the first year, which a DJ at the time I don't think was really thought of as a gymnastics [element], but it was actually a phenomenal addition."
➤ Establishing new game-day traditions for Houston men's basketball: "Where it was when I started in 2019 is night and day compared to what it is now. ... We took the pregame, we added a tunnel sequence that was really cool. We created tradition with the court projection and the song that we used... We added an MC that would tell the fans to start the lights. We founded a student section there called ‘The Cage’." (link)
Take a look at how historic Wrigley Field has been readied for high-profile women’s volleyball matches tonight between Nebraska & Missouri, as well as Kentucky & Penn State. Pretty amazing. (link, link, link)
EA Sports College Football 27 debuted at No. 2 on Circana's July sales chart behind Call of Duty: Black Ops II, per SBJ’s Jason Wilson, who notes the game would have captured the top position if trackers combined individual purchases with the EA Sports MVP Bundle 2026. While sales remain strong, Newzoo Director of Market Intelligence Manu Rosier says the title has recorded a 61% drop in playtime compared to the 2024 release, with monthly active players plummeting 66% from 5.42M to 1.86M. The July data also highlighted a broader market shift as physical software sales crashed to a record-low $85M due in part to Sony’s decision to phase out disc production. (link)
Citing data from The Wall Street Journal showing the enrollment of Northern students at Southern public institutions has nearly doubled since the early 2000s, Esquire’s Paul Pabst explores a trend where parents are steering their high schoolers toward Southern sports-heavy universities and willingly absorbing tuition costs—often pulling from savings or retirement funds—to secure a personal "Do-Over" experience centered around SEC football, warm climates and real estate purchases near campus. The cultural migration underscores a growing divide between traditional Northern private institutions and prominent Southern brand-name programs, with parents prioritizing lifestyle amenities and athletics culture alongside affordability. "This may all sound like a bit much, but as long as you’re going to drain half your retirement account to pay for your kid’s college, why not get yourself a second shot? After all, that is the reality. ... To be fair, most families are genuinely trying to find the best educational fit for their kids. Lifestyle has just become a more important factor. That’s not crazy: The fact that education isn’t just about class is one of college’s greatest revelations, right? Which is another reason the bougie schools up north are getting challenged hard by the Red Solo Cup–and–Visor colleges down south.” (link)
Meta’s recent $18B settlement over allegations that Facebook and Instagram contribute to addictive use among young people serves as a cautionary signal for sportsbooks like DraftKings and FanDuel, prediction markets and high-engagement apps facing growing product-design scrutiny, per Sportico’s Michael McCann. The agreement requires Meta to pay billions over 10 years, while instituting structural safety controls, including two-hour daily time caps; night-mode blackouts; muted notifications during school hours; and hidden "likes,” that privacy legal experts consider a broad precedent for emerging tech and digital consumer platforms. While legal challenges against social media focus on minors and sportsbooks serve adults aged 18- or 21-and-older, plaintiffs in states such as Pennsylvania are already pursuing similar negligence and design-defect claims against betting apps for using gamified interfaces and push notifications to drive compulsive behavior. Harvard Law School Professor Leah Plunkett highlighted the legal implications of holding platforms accountable for engagement-driven designs, noting the settlement “sends a huge warning shot across the bow for any AI or other emerging tech company” that they could also face the prospect of paying enormous amounts of money to settle claims over how they push boundaries. (link)
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Assistant Athletic Director - Events, Facilities and Projects (University of California – Santa Barbara / Santa Barbara, CA): More details HERE.
Assistant Director of Athletic Events & Facilities (University of Connecticut / Storrs Mansfield, CT): More details HERE.
Assistant Director of Events and Services (Central Atlantic Collegiate Conference / Woodbridge, CT): (DII) More details HERE.
Director, Facilities (Boise State University / Boise, ID): More details HERE.
Assistant Director, Athletic Operations (University of St. Thomas (Minnesota) / St Paul, MN): More details HERE.
Coordinator, Facilities, Events and Operations (University of Central Florida / Orlando, FL): More details HERE.
Assistant/Associate Director of Event Management and Facilities (Baylor University / Waco, TX): More details HERE.
Assistant Athletic Equipment Manager (Old Dominion University / Norfolk, VA): More details HERE.
Assistant AD - Facilities & Event Management (Vanderbilt University / Nashville, TN): More details HERE.
General Administration
Executive Assistant to the CEO (University of South Carolina / Columbia, SC): More details HERE.
Health/Wellness/Performance/Training
Assistant Director of Athletic Performance (Stony Brook University / Stony Brook, NY): More details HERE.
Assistant Sports Dietitian, Olympic Sports (Texas Tech University / Lubbock, TX): More details HERE.
Assistant Athletic Trainer (University of California – Santa Barbara / Santa Barbara, CA): More details HERE.
Athletic Trainer (Grand Canyon University / Phoenix, AZ): More details HERE.
Athletic Trainer - Part Time (Grand Canyon University / Phoenix, AZ): More details HERE.
Assistant Athletic Trainer (Ball State University / Muncie, IN): More details HERE.
Assistant Athletic Trainer (Texas A&M University – Corpus Christi / Corpus Christi, TX): More details HERE.
Assistant Strength and Conditioning Coach - #270014 (Western Carolina University / Cullowhee, NC): More details HERE.
Assistant Athletic Trainer - #000379 (Western Carolina University / Cullowhee, NC): More details HERE.
Sponsorships/Corporate Relations
Associate VP & Chief Commercial Officer/Chief Revenue Officer (Ohio State University / Columbus, OH): More details HERE. What would it cost to move to Columbus? Click HERE.
Fulfillment Manager (Corporate Sponsorships) (University of Denver / Denver, CO): More details HERE.
Ticket Sales/Ticket Operations
Associate VP & Chief Commercial Officer/Chief Revenue Officer (Ohio State University / Columbus, OH): More details HERE. What would it cost to move to Columbus? Click HERE.
Assistant Athletic Director, Revenue Generation (Southern Methodist University – SMU / Dallas, TX): More details HERE.
Account Executive, Ticket Sales (Texas Tech University / Lubbock, TX): More details HERE.
Assistant Director, Ticket Operations (University of Washington / Seattle, WA): More details HERE.
Director of Ticket and Revenue Generation (Oklahoma State University / Stillwater, OK): More details HERE.