Morning Edition
September 14, 2026
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The Bulletin Board...
“There have been schools that have been beaten up over the last several years because of their private exposure. This year you’ll probably see return[s] from historical outperformers back at the top of the charts again because of some of the technology names.”
Cerity Partners’ Chris Bittman, who manages capital for the University of Colorado Foundation, on how many university endowments are benefiting this year from private equity exposure to tech companies like Anthropic and SpaceX.
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U.S. Senator Chris Murphy (D-CT) pushes back on the idea that college sports are in “chaos,” writing on X: “The ‘chaos’ is that (mostly black) athletes now have bargaining power and white coaches and sports industry execs hate it. Revenue for college sports – especially football and basketball (the ones in the supposed ‘crisis’) - is booming. The SEC - clamoring for this bill - gave out a record $1 BILLION to its schools last year. The new football playoff TV deal is $1.3B - triple the last deal. Women's sports are growing, not shrinking. Division 1 schools have added 87 programs in recent years. Women's BB attendance hit 13M in 2025 - a record. And fwiw, there is no enforceable requirement that new $$ schools get from the bill go to women's sports anyway. Fan interest is at an all-time high. More proof that athlete empowerment has annoyed coaches, but drawn MORE fans. ESPN football viewership was UP 16% last year. March Madness had a 30-year viewership high. Fans like it when kids are paid what they are worth. Sure the eligibility, transfer and compensation rules need to be cleaned up. But college sports doesn't need a groundbreaking anti-trust exemption for that! The ‘crisis’ is made up. The only crisis is schools and coaches having to work harder to recruit and keep athletes.” (link)
Grand Canyon AD Jamie Boggs responds to Murphy’s post, dismissing his proof as “rhetoric,” adding: “Here are the real numbers and the real story: ‘Revenue for college sports is booming.’ Maybe at the very top, but 94% of DI athletics programs spend more than they generate, including 49 of 69 ‘Power’ programs. Great for the SEC that it distributed $1B. That’s 16 schools. There are hundreds of schools in DI. What about everyone else? Maybe you mean the sports supposedly driving all the profits? Still wrong. 76% of DI men’s basketball and 67% of DI football programs don’t generate enough revenue to cover even their own operating expenses. Revenue is NOT profit.” Boggs continues…
➤ “‘Women’s sports are growing.’ Great. Let’s protect that. College athletics is intentionally a broad-based participation model. DI schools are required to sponsor multiple men’s and women’s sports. It isn’t a professional league designed to operate only profitable teams.”
➤ “‘Ratings prove fans like athletes getting paid.’ No. Ratings prove fans love college sports. Fans support the front of the jersey. Players graduate, transfer and turn pro. The fans remain.”
➤ “‘There is no chaos.’ Conflicting state laws. Constant litigation. Rising costs ultimately borne by universities, students, donors and, at many publicly funded universities, taxpayers. That’s not a sustainable way to govern a national system. And turning this debate to race ignores the diversity of the athletes whose opportunities are at stake. There are nearly 90,000 Black student-athletes across the NCAA and more than half compete in sports other than football and men’s basketball. What about them? Their opportunities matter too. Using the economics of a small fraction of DI programs to define all of college athletics isn’t the full story. It’s misleading rhetoric. What about the 94%? … Who pays? And what happens to everyone else? (link)
More from newly appointed UCLA AD Tim Harris with the Bruin Report Online…
➤ Integrating students as an asset rather than a revenue stream: "I view the students not as a revenue source, but as a marketing platform. ... I want the UCLA home football games to be a destination for the students to say I want to go because that's where everyone else is going. ... If we can get that desire, okay, now let's talk about the logistics. How are we getting you there? And what is the overall cost for you to do that?"
➤ Managing roster expenses amid an evolving NIL landscape: "College athletics is trying to get to a point where NIL is not a moving target and you have something that looks more like what I am used to which would be a cap. ... I believe we're going to get to a place where either through legislation or through just under our own policies of the conference or the NCAA where it settles down and we have a cap."
➤ On working with President Julio Frenk as an organizational owner: "I view you as the owner of this organization called UCLA athletics and let's talk about what kind of owner you want to be. … He told me, 'I want success and excellence from our athletes … while running a fiscally responsible athletic department.'" (link)
Arkansas-Pine Bluff AD Chris Robinson talks about several topics during an appearance on The Anthony Sain Show, including the evolving business landscape for HBCU athletics and how NIL is turning programs like UAPB into developmental hubs for larger conferences. Key takeaways…
➤ "We've had student-athletes that have played here from women's basketball that got picked up by Alabama, Texas Tech. ... One young student-athlete they came and got him and paying him $30K a month. ... You may not get it when you first come out but you get the opportunity to compete anywhere in the country."
➤ Utilizing neutral-site games to drive university enrollment: "These students need somewhere to go to school. ... Memphis has been extremely good for us and we have the Shelby County waiver in which the students get to go to school for an in-state rate. So, we are extremely excited about being there and we're very transparent and we're going to be up in your face letting you know we want the kids to come to school here at UAPB." (link)
Illinois State has received a $2M gift from a former Redbird quarterback to support the program. Hero Sports’ Sam Herder notes that “since advancing to the FCS title game, Illinois State has received gifts of $2.5M, $250K, $750K, and now $2M.” (link)
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Coaches Corner…
➤ Texas Tech has parted ways with Volleyball HC Tony Graystone. AHC Alisa Blair takes over in the interim. (link)
➤ West Virginia Football AC Noel Devine has been arrested and charged with strangulation. Mountaineers HC Rich Rodriguez: “Upon receiving information of the arrest, I have immediately and indefinitely put Noel Devine on leave from the Mountaineer football coaching staff. Any future decision on his status will be determined after more information becomes available.” (link, link)
Georgia Senior Assoc. AD of Marketing and Revenue Strategy Alan Thomas joined The Daktronics Experience podcast to discuss fan engagement strategies, stadium game-day traditions, technological integration across collegiate athletic venues and more. Here are some takeaways…
➤ Preserving institutional traditions while modernizing the game-day environment: "We want to find a way to make sure that we're not losing the traditions, but we're also not being stuck in the position of this is the way that we've always done it. Trying to find a great blend of opportunity of how we incorporate our traditions, but then tie those things into the rest of the show. If you watch our football pregame show, you're going to see a lot of things that are really traditional in there and things that have been done for a long time. But there's always been a new spin or a new twist tied to it. Whether that be with what we're doing from the video concepts, whether that's what we're doing from the lighting concepts. ... There’s always a nod to the tradition."
➤ Competing with TV broadcasts by offering exclusive in-stadium experiences: "It's easy for somebody to stay home and watch a game because they're going to have 22 different camera angles and replays and all the different things that television brings. ... How much can we incorporate into our board? How can I have a ticker running with scores just like I see on game day television? How can I have stat packages that jump up? … What they can't deliver that we can deliver inside our stadium is the energy that comes from being live at a game and being live at a game in that transition between third and fourth quarter when the lights are out and the red lights pop up and the camera phone lights come on. ... We've really got to use the little parts that we can do with the board to make it like TV, but really sell that experience of what you get inside the stadium." (link)
South Carolina wore Cocky-themed football helmets for Saturday’s win over Towson as a nod to Cocky being inducted into the Mascot Hall of Fame. Gamecock Central’s West Mitchell was told “it will be used for one night only, not as part of a new permanent uniform in the rotation. Also was told the guys are pumped about them.” (link)
BYU’s football program has implemented a red-light therapy program using photobiomodulation (itPBM) headsets that early studies suggest can reduce brain inflammation and protect neurological health without requiring athletes to limit playing time or contact exposure, according to The Athletic's Mirin Fader. Cougars Director of Health and Performance Coleby Clawson incorporated the treatment into the program's concussion rehab protocol and notes that 20-25% of the roster is consistently using the devices as of February 2026. The therapy, which is significantly more powerful than commercial cosmetic variants, is now backed by 14 peer-reviewed studies indicating improved cognitive and mental health measures. A 2021 double-blind study of 26 BYU players published in the Journal of Neurotrauma found that athletes using the active headsets avoided the widespread brain inflammation experienced by the placebo group—and in some cases, exhibited decreased inflammation on imaging markers. Former BYU linebacker and Utah adjunct professor Larry Carr spearheaded the initiative after suffering from undiagnosed CTE-like symptoms, and his team is now launching a four-year, government-funded study to further validate the treatment's neuroprotective potential. He says: "I believe our BYU data suggests the players’ brains using itPBM are actually healthier after the season. That is a first." (link)
Check out the progress Georgia State is making on its new baseball field, as the playing surface is nearly complete. (link)
Potential Major League Baseball expansion into markets like Salt Lake City, Nashville, and Raleigh could create competition for sponsorship dollars currently being secured by Power Four athletic departments, according to Extra Points' Matt Brown. While MLB's summer schedule poses minimal threat to any collegiate attendance, adding a third major professional franchise to smaller media markets could dilute sponsorship and advertising budgets. Brown posits the financial stakes are particularly high for schools like Utah, which generated $15.7M in royalties, licensing, advertising, and corporate sponsorships in FY25—up from $11.2M in FY24—accounting for 11% of total department revenue. Similar corporate dependencies exist at North Carolina, which reported $23.9M in the same category during FY25 and NC State, which brought in $2.4M. Brown emphasizes that Utah is especially vulnerable given its Otro Capital investment: "So more than BYU, UNC, NC State or nearly anybody else, Utah needs to get more money from corporations and advertisers. And if Salt Lake wins its MLB bid, the Utes would suddenly have to compete with another professional team for sponsorship dollars in what might become the single most crowded sports marketing metropolitan area, relative to its size." (link)
Morning Edition
September 13, 2026
U.S. Senator Ted Cruz (R-TX) joined ESPN College GameDay in Austin yesterday for a lengthy discussion with Rece Davis on the Protect College Sports Act. Key comments from Cruz…
➤ “The current situation is nuts. ... The reason Congress is acting is because Congress created this problem. The bill is very simple. It brings order to chaos; it protects the students and their ability to be compensated, to receive name, image, and likeness compensation. ... But it also puts reasonable rules in place. So, for example, every player gets one free transfer. Not three or five, one transfer. It puts eligibility rules that every player has five years of eligibility, not six, seven, eight. Five. And it puts a hard end on that at age 24. ... Every single student can still earn name, image, and likeness money. What this bill prohibits is a booster in a back alley showing up with a bag of cash and doing things under the table."
➤ "Most college athletic programs are losing tens of millions of dollars, and as a result, they're canceling women's programs and non-revenue sports and Olympic sports. ... What we have right now is chaos, there are no rules, and the situation with the transfer portal, where kids transfer two, three, four, five times—it's terrible for the game, it's terrible for the players, it's terrible for the schools, it's terrible for the families. ... If we don't act, in three to five years we're going to see 40 to 50 schools that have competitive football programs and everyone else goes under. That would be a tragedy." (link, link)
Following Texas Senator Ted Cruz’s nearly 10 minute appearance on ESPN College GameDay yesterday discussing the Protect College Sports Act, The Athletic’s Justin Williams and Stewart Mandel observe: “This is the second consecutive week that GameDay has dedicated a segment to discussing the PCSA, with co-hosts Nick Saban and Pat McAfee advocating for it during the Week 1 show in Baton Rouge. After publication, an ESPN source told The Athletic that Cruz, who was in Austin for the game, expressed interest in coming on the show to discuss the legislation. That source called it an ‘easy decision’ given the timeliness and relevance to college football, and added that GameDay had not received any requests from a senator or other figure (like a coach or athletic director) opposed to the legislation — but would ‘obviously do the same’ if it received such a request.” (link)
Akron season-ticket holder Marty Whims II, who won the chance to be the offensive coordinator for the Zips opening drive against Robert Morris yesterday, got to call four plays before Akron fumbled away possession. Despite that, Akron prevailed, 45-10, and Whims joined HC Joe Moorhead for the post game presser…
➤ Whims: “We were moving the ball. The initial script that we developed was successful. So unfortunately ended with a fumble. I still think it was a success on the field, as far as the promotion goes and for the university. … I’m going to be honest, some of it was above my head. I’m sure Coach Moorhead sensed that, but it gives you more appreciation for what it takes to be a good head coach. It’s easy for fans just to kind of sit back on the day after the game and complain about what was called, but there’s a lot more that goes into it. So it definitely gives me far more appreciation for what these guys do. A lot more respect too.”
➤ Moorhead “[Whims] did an unbelievable job. We spent probably an hour and a half going over the game plan, discussing the opening script. We were rolling on the third-and-short. We were lined in the wrong formation and got the penalty which put us behind the sticks and we still converted it. So don’t put that on Marty, put that on me. I think that thing would’ve ended up in the end zone.” (link)
Speaking of fans playing OC, ESPN’s David Hale looks at the bigger picture of how Group of 6 schools are coming up with creative ideas in the modern era of college sports. Hale’s highlights…
➤ Specifically related to the Akron promotion, Hale: “The response underscored just how deep the need for engagement and new revenue streams runs among smaller programs in the new -- and increasingly expensive -- era of college football. Schools are going to great lengths to reach new customers and keep their existing fanbase coming back, and doing so is a matter of survival. Power 4 schools with richer TV deals routinely field rosters worth north of $20M. Most Group of 6 schools struggle to afford a small fraction of that.”
➤ At Delaware, a group of administrators meet regularly to kick around ideas, calling the process “Project Maguire,” named after the movie Jerry Maguire. Blue Hens AD Jordan Skolnick says any idea is worth considering, but there are four key baselines for evaluation: How much money can it generate? How sustainable is the idea over time? How will it look? How much strain is it on the staff? The result last year was the “Delaware Dynasty Challenge,” where game players were encouraged to take the Hens to the national championship then submit a video of the trophy presentation or reaction video, with one fan winning a prize pack that included a VIP experience for a UD game day. In addition to adding six-figures to the athletic department’s coffers, the school got submissions from 44 different states, and it ended up as the second-most played school in the Group of 6, beating out 17 Power 4 schools.
➤ James Madison hosted Marvel Super Hero Day in 2025. Dukes’ Assoc. AD for Fan Engagement and Experience Melissa Wyant: “It's all about the experience. If I got a 7-year-old who came because it was Marvel, but then says they really want to come back to JMU -- that's my goal. And you saw people really buy into it. They latched on because it was something different and unique and new.” More. (link)
TCU AD Mike Buddie talked about recent facility upgrades at Amon G. Carter Stadium, the new on-field sponsorship logo for Spectrum, the broader institutional purpose of athletics and more during an appearance on Frogs in a Pod…
➤ "It's hard being a leader in 2026. It's hard being a leader who's wired like I am, where I like to be thoughtful and strategic and to maximize resource investments. ... And it's really hard to do that in the current state of college athletics because I can't afford to be thinking about what's going to happen in 2029, because I'm not even sure what the rules are going to be in ten days."
➤ "I've always been a part of institutions who have athletics programs that exist to strengthen and showcase the institution itself. There are now, in my opinion, institutions who act like their existence is to prop up the athletic department, completely inverted from what institutions of higher education were supposed to be. And you have very, very competitive, driven people coaching sports … and they’ve always been the most well paid … but now they’re truly the most powerful person on campus and sometimes in the state.”
➤ On leveraging TCU's private school status for NIL strategy: "We are well above the cap. And the funny thing is one of the advantages to being a private school … we don't have to publicly declare where we're investing these dollars, because quite frankly, we don't want our competitors to know how and where." (link)
Sam Houston State AD Bobby Williams reflected on his 45-year tenure with the university following the announcement of his retirement at the end of the 2026-27 academic year. D1.takeaways…
➤ How the shifting landscape of college athletics factored into his retirement: "I think it's a question of, you can do it, but it's also whether you want to do it because there's so many things in college athletics now that reaches your line of what we're not used to. ... I'm still competitive. I still think I can do a lot of things. But it's whether or not you want to get to that certain level."
➤ Prioritizing the completion of the Elliott T. Bowers Stadium renovation before leaving: "I worked so hard to get the press box and I'm so thankful for Dr. White and Amanda Withers and others, the board helping to get that."
➤ Attempting to enjoy his final year rather than constantly looking ahead: "There's some things that we've accomplished around here that I wish I'd have been able to enjoy a little bit more because I'm always thinking about the next thing and you're always going to that next level of what's next and so I am going to try to while we keep moving forward trying to enjoy that a little bit more." (link)
Kent State VP/AD Randale Richmond visited with the Hanging With the AD podcast to discuss his career progression, fundraising and leadership during rapid industry changes, his department’s guiding operational principles and more. Here’s what you need to know…
➤ Framing fundraising around a shared purpose rather than soliciting money: "I had to change the paradigm within my mind. What I did was I said, ‘okay, I'm not asking this human being for money. That's not what this relationship is about.’ I'm listening to this person to find out what their passion is. I just want to hear about your passion. And now I'm not asking for your money. What I'm doing after this next phase of our conversation, I'm aligning your passion with our purpose. … It's all about being truly, genuinely, authentically curious, seeing where that passion aligns and seeing if it aligns with a purpose that we have in Kent State and in Kent State Athletics.”
➤ Providing stability and confidence during industry disruption: "Control the controllables. … How you respond, I do control that for the day. What our purpose and mission is, I do control what that is for the day. I'll put it in an analogy metaphor way. Whenever we deal with extreme crises of weather, tornado, hurricane or whatever, the number one thing people say is get to your foundation, get to a safe, steady foundation. … When things are chaotic here in Intercollegiate Athletics, what's our foundation? Our student-athletes. Graduate student-athletes, boldly prepared for life after sport. … Our meat and potatoes, our foundation is still the purpose of these students' access to higher education and the growth thereafter." (link)
Check it out: Air Force Athletics partnered with SYNLawn to install a 1,400-square-foot artificial turf putting green inside Falcon Stadium underneath the north endzone scoreboard. The installation debuted last night as an interactive fan experience option. Falcons Interim AD Dr. Nancy Hixson: "Falcon Stadium is one of the great venues in our country and this partnership will only enhance the gameday experience for Air Force Fans. We are excited for SYNLawn to showcase the great work they do and for our fans to be able to enjoy this first of its kind sponsorship in collegiate athletics." (link)
The American Gaming Association (AGA) is estimating a flat NFL sports betting handle of $29.5B in legal, regulated sports betting for the 2026 season, compared with last season's $29.4B total, per Sports Betting Dime’s Robert Linnehan. It’s the first season predicted to have no growth since the 2018 legalization of sports betting with the AGA blaming the growing popularity of prediction markets and sports event contracts for the plateau. AGA President/CEO Bill Miller: “Since the Supreme Court struck down the federal sports betting ban in 2018, legalized sports betting has seen tremendous growth. But this year is different. Since the widespread launch of backdoor sports betting on so-called ‘prediction markets,’ the growth of legal handle has stalled.” The AGA estimates Kalshi and Polymarket have siphoned more than $1.3B in potential state gaming tax revenues. Miller adds: “These ‘prediction market’ platforms are dangerously misleading consumers by marketing sports wagers as an investment, rather than what it is: entertainment. Kalshi and other ‘prediction markets’ say they don’t need to follow state- and tribal-regulated sports betting laws or pay state gaming taxes. Their defiance means consumers, including teenagers and freshmen, placing bets without the protections, oversight, and accountability that the legal market provides.” (link)
Football remains the most popular spectator sport in the U.S. at 31%, though that figure sits at its lowest level since March 2001 (28%) due to lessened affinity among younger demographics, per a Gallup survey of 1,200 adults conducted over August 3-24, 2026. Just 20% of respondents aged 18-to-34 identified football as their preferred sport to watch, compared to 30% among those aged 35-to-54 and 38% for ages 55-and-older. Basketball remains second at 11%, down from its peak of 17% in 1997, while baseball sits at 10%. Soccer achieved its all-time poll high at 9%, placing it nearly on par with basketball and baseball. Overall, football has topped the annual measurement for 54 consecutive years since first surpassing baseball back in 1972, when 38% selected it as their preferred sport. (link)
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Assistant Athletic Trainer (University of California – Santa Barbara / Santa Barbara, CA): More details HERE.
Athletic Trainer (Grand Canyon University / Phoenix, AZ): More details HERE.
Athletic Trainer - Part Time (Grand Canyon University / Phoenix, AZ): More details HERE.
Assistant Athletic Trainer (Ball State University / Muncie, IN): More details HERE.
Sponsorships/Corporate Relations
Assistant Director - Licensing (University Athletic Association, Inc. at the University of Florida / Gainesville, FL): More details HERE.
Assistant Director, Revenue Enhancement (Kennesaw State University / Kennesaw, GA): More details HERE.
Associate VP & Chief Commercial Officer/Chief Revenue Officer (Ohio State University / Columbus, OH): More details HERE. What would it cost to move to Columbus? Click HERE.
Fulfillment Manager (Corporate Sponsorships) (University of Denver / Denver, CO): More details HERE.
Ticket Sales/Ticket Operations
Assistant Director Of Fan Relations and Sales (Oklahoma State University / Stillwater, OK): More details HERE.
Assistant Athletics Director, Ticket Operations (Villanova University / Villanova, PA): More details HERE.
Assistant Director, Revenue Enhancement (Kennesaw State University / Kennesaw, GA): More details HERE.
Associate VP & Chief Commercial Officer/Chief Revenue Officer (Ohio State University / Columbus, OH): More details HERE. What would it cost to move to Columbus? Click HERE.
Assistant Athletic Director, Revenue Generation (Southern Methodist University – SMU / Dallas, TX): More details HERE.
Account Executive, Ticket Sales (Texas Tech University / Lubbock, TX): More details HERE.
Assistant Director, Ticket Operations (University of Washington / Seattle, WA): More details HERE.