
Morning Edition
September 13, 2026
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The Bulletin Board...
“It's really hard to do that in the current state of college athletics because I can't afford to be thinking about what's going to happen in 2029, because I'm not even sure what the rules are going to be in ten days.”
Mike Buddie
TCU AD during an appearance on Frogs in a Pod discussing the challenges of being a leader in 2026
D1.dossiers... Campbell is hot off the press. D1.dossiers are also ready for Air Force, Cal State Bakersfield, Duquesne, Incarnate Word, Iowa State, Louisiana, Old Dominion, Radford, Rice, Rider, South Carolina State, Western Illinois and Western Michigan. Coming soon: Jackson State, Michigan, Sam Houston State and UAB. Just $349 for an entire year of access to all dossiers. (link)
U.S. Senator Ted Cruz (R-TX) joined ESPN College GameDay in Austin yesterday for a lengthy discussion with Rece Davis on the Protect College Sports Act. Key comments from Cruz…
➤ “The current situation is nuts. ... The reason Congress is acting is because Congress created this problem. The bill is very simple. It brings order to chaos; it protects the students and their ability to be compensated, to receive name, image, and likeness compensation. ... But it also puts reasonable rules in place. So, for example, every player gets one free transfer. Not three or five, one transfer. It puts eligibility rules that every player has five years of eligibility, not six, seven, eight. Five. And it puts a hard end on that at age 24. ... Every single student can still earn name, image, and likeness money. What this bill prohibits is a booster in a back alley showing up with a bag of cash and doing things under the table."
➤ "Most college athletic programs are losing tens of millions of dollars, and as a result, they're canceling women's programs and non-revenue sports and Olympic sports. ... What we have right now is chaos, there are no rules, and the situation with the transfer portal, where kids transfer two, three, four, five times—it's terrible for the game, it's terrible for the players, it's terrible for the schools, it's terrible for the families. ... If we don't act, in three to five years we're going to see 40 to 50 schools that have competitive football programs and everyone else goes under. That would be a tragedy." (link, link)
Following Texas Senator Ted Cruz’s nearly 10 minute appearance on ESPN College GameDay yesterday discussing the Protect College Sports Act, The Athletic’s Justin Williams and Stewart Mandel observe: “This is the second consecutive week that GameDay has dedicated a segment to discussing the PCSA, with co-hosts Nick Saban and Pat McAfee advocating for it during the Week 1 show in Baton Rouge. After publication, an ESPN source told The Athletic that Cruz, who was in Austin for the game, expressed interest in coming on the show to discuss the legislation. That source called it an ‘easy decision’ given the timeliness and relevance to college football, and added that GameDay had not received any requests from a senator or other figure (like a coach or athletic director) opposed to the legislation — but would ‘obviously do the same’ if it received such a request.” (link)
Akron season-ticket holder Marty Whims II, who won the chance to be the offensive coordinator for the Zips opening drive against Robert Morris yesterday, got to call four plays before Akron fumbled away possession. Despite that, Akron prevailed, 45-10, and Whims joined HC Joe Moorhead for the post game presser…
➤ Whims: “We were moving the ball. The initial script that we developed was successful. So unfortunately ended with a fumble. I still think it was a success on the field, as far as the promotion goes and for the university. … I’m going to be honest, some of it was above my head. I’m sure Coach Moorhead sensed that, but it gives you more appreciation for what it takes to be a good head coach. It’s easy for fans just to kind of sit back on the day after the game and complain about what was called, but there’s a lot more that goes into it. So it definitely gives me far more appreciation for what these guys do. A lot more respect too.”
➤ Moorhead “[Whims] did an unbelievable job. We spent probably an hour and a half going over the game plan, discussing the opening script. We were rolling on the third-and-short. We were lined in the wrong formation and got the penalty which put us behind the sticks and we still converted it. So don’t put that on Marty, put that on me. I think that thing would’ve ended up in the end zone.” (link)
Speaking of fans playing OC, ESPN’s David Hale looks at the bigger picture of how Group of 6 schools are coming up with creative ideas in the modern era of college sports. Hale’s highlights…
➤ Specifically related to the Akron promotion, Hale: “The response underscored just how deep the need for engagement and new revenue streams runs among smaller programs in the new -- and increasingly expensive -- era of college football. Schools are going to great lengths to reach new customers and keep their existing fanbase coming back, and doing so is a matter of survival. Power 4 schools with richer TV deals routinely field rosters worth north of $20M. Most Group of 6 schools struggle to afford a small fraction of that.”
➤ At Delaware, a group of administrators meet regularly to kick around ideas, calling the process “Project Maguire,” named after the movie Jerry Maguire. Blue Hens AD Jordan Skolnick says any idea is worth considering, but there are four key baselines for evaluation: How much money can it generate? How sustainable is the idea over time? How will it look? How much strain is it on the staff? The result last year was the “Delaware Dynasty Challenge,” where game players were encouraged to take the Hens to the national championship then submit a video of the trophy presentation or reaction video, with one fan winning a prize pack that included a VIP experience for a UD game day. In addition to adding six-figures to the athletic department’s coffers, the school got submissions from 44 different states, and it ended up as the second-most played school in the Group of 6, beating out 17 Power 4 schools.
➤ James Madison hosted Marvel Super Hero Day in 2025. Dukes’ Assoc. AD for Fan Engagement and Experience Melissa Wyant: “It's all about the experience. If I got a 7-year-old who came because it was Marvel, but then says they really want to come back to JMU -- that's my goal. And you saw people really buy into it. They latched on because it was something different and unique and new.” More. (link)
TCU AD Mike Buddie talked about recent facility upgrades at Amon G. Carter Stadium, the new on-field sponsorship logo for Spectrum, the broader institutional purpose of athletics and more during an appearance on Frogs in a Pod…
➤ "It's hard being a leader in 2026. It's hard being a leader who's wired like I am, where I like to be thoughtful and strategic and to maximize resource investments. ... And it's really hard to do that in the current state of college athletics because I can't afford to be thinking about what's going to happen in 2029, because I'm not even sure what the rules are going to be in ten days."
➤ "I've always been a part of institutions who have athletics programs that exist to strengthen and showcase the institution itself. There are now, in my opinion, institutions who act like their existence is to prop up the athletic department, completely inverted from what institutions of higher education were supposed to be. And you have very, very competitive, driven people coaching sports … and they’ve always been the most well paid … but now they’re truly the most powerful person on campus and sometimes in the state.”
➤ On leveraging TCU's private school status for NIL strategy: "We are well above the cap. And the funny thing is one of the advantages to being a private school … we don't have to publicly declare where we're investing these dollars, because quite frankly, we don't want our competitors to know how and where." (link)
Sam Houston State AD Bobby Williams reflected on his 45-year tenure with the university following the announcement of his retirement at the end of the 2026-27 academic year. D1.takeaways…
➤ How the shifting landscape of college athletics factored into his retirement: "I think it's a question of, you can do it, but it's also whether you want to do it because there's so many things in college athletics now that reaches your line of what we're not used to. ... I'm still competitive. I still think I can do a lot of things. But it's whether or not you want to get to that certain level."
➤ Prioritizing the completion of the Elliott T. Bowers Stadium renovation before leaving: "I worked so hard to get the press box and I'm so thankful for Dr. White and Amanda Withers and others, the board helping to get that."
➤ Attempting to enjoy his final year rather than constantly looking ahead: "There's some things that we've accomplished around here that I wish I'd have been able to enjoy a little bit more because I'm always thinking about the next thing and you're always going to that next level of what's next and so I am going to try to while we keep moving forward trying to enjoy that a little bit more." (link)
Kent State VP/AD Randale Richmond visited with the Hanging With the AD podcast to discuss his career progression, fundraising and leadership during rapid industry changes, his department’s guiding operational principles and more. Here’s what you need to know…
➤ Framing fundraising around a shared purpose rather than soliciting money: "I had to change the paradigm within my mind. What I did was I said, ‘okay, I'm not asking this human being for money. That's not what this relationship is about.’ I'm listening to this person to find out what their passion is. I just want to hear about your passion. And now I'm not asking for your money. What I'm doing after this next phase of our conversation, I'm aligning your passion with our purpose. … It's all about being truly, genuinely, authentically curious, seeing where that passion aligns and seeing if it aligns with a purpose that we have in Kent State and in Kent State Athletics.”
➤ Providing stability and confidence during industry disruption: "Control the controllables. … How you respond, I do control that for the day. What our purpose and mission is, I do control what that is for the day. I'll put it in an analogy metaphor way. Whenever we deal with extreme crises of weather, tornado, hurricane or whatever, the number one thing people say is get to your foundation, get to a safe, steady foundation. … When things are chaotic here in Intercollegiate Athletics, what's our foundation? Our student-athletes. Graduate student-athletes, boldly prepared for life after sport. … Our meat and potatoes, our foundation is still the purpose of these students' access to higher education and the growth thereafter." (link)
Check it out: Air Force Athletics partnered with SYNLawn to install a 1,400-square-foot artificial turf putting green inside Falcon Stadium underneath the north endzone scoreboard. The installation debuted last night as an interactive fan experience option. Falcons Interim AD Dr. Nancy Hixson: "Falcon Stadium is one of the great venues in our country and this partnership will only enhance the gameday experience for Air Force Fans. We are excited for SYNLawn to showcase the great work they do and for our fans to be able to enjoy this first of its kind sponsorship in collegiate athletics." (link)
The American Gaming Association (AGA) is estimating a flat NFL sports betting handle of $29.5B in legal, regulated sports betting for the 2026 season, compared with last season's $29.4B total, per Sports Betting Dime’s Robert Linnehan. It’s the first season predicted to have no growth since the 2018 legalization of sports betting with the AGA blaming the growing popularity of prediction markets and sports event contracts for the plateau. AGA President/CEO Bill Miller: “Since the Supreme Court struck down the federal sports betting ban in 2018, legalized sports betting has seen tremendous growth. But this year is different. Since the widespread launch of backdoor sports betting on so-called ‘prediction markets,’ the growth of legal handle has stalled.” The AGA estimates Kalshi and Polymarket have siphoned more than $1.3B in potential state gaming tax revenues. Miller adds: “These ‘prediction market’ platforms are dangerously misleading consumers by marketing sports wagers as an investment, rather than what it is: entertainment. Kalshi and other ‘prediction markets’ say they don’t need to follow state- and tribal-regulated sports betting laws or pay state gaming taxes. Their defiance means consumers, including teenagers and freshmen, placing bets without the protections, oversight, and accountability that the legal market provides.” (link)
Football remains the most popular spectator sport in the U.S. at 31%, though that figure sits at its lowest level since March 2001 (28%) due to lessened affinity among younger demographics, per a Gallup survey of 1,200 adults conducted over August 3-24, 2026. Just 20% of respondents aged 18-to-34 identified football as their preferred sport to watch, compared to 30% among those aged 35-to-54 and 38% for ages 55-and-older. Basketball remains second at 11%, down from its peak of 17% in 1997, while baseball sits at 10%. Soccer achieved its all-time poll high at 9%, placing it nearly on par with basketball and baseball. Overall, football has topped the annual measurement for 54 consecutive years since first surpassing baseball back in 1972, when 38% selected it as their preferred sport. (link)
Morning Edition
September 12, 2026
With the Protect College Sports Act expected to begin what Yahoo Sports’ Ross Dellenger says “could be a lengthy procedural vote process next week on Capitol Hill,” Dellenger shares the details on two Monday press conferences. Dellenger: “Busy Monday on Capitol Hill as dueling news conferences are scheduled with athletes and stakeholders over the Protect College Sports Act: one held by the bill’s authors/supporters, led by Sen. Ted Cruz; and another held by those opposing the legislation, led by Sen. Chris Murphy.” (link)
CollegeAD indicates Old Dominion has wrapped up interviews with three finalists for its AD search & a decision could come next week. CSA Search & Consulting is assisting the Monarchs. (link)
Georgia President Jere Morehead declined to comment directly on the SEC’s ongoing tension with LSU following a lengthy videoconference of league CEOs, citing two pending lawsuits. However, here’s what Morehead did have to say: "I remain a strong advocate of the Southeastern Conference creating its own rules and governing itself. I'm going to be a strong supporter of Commissioner [Greg] Sankey as he works to develop that model. … There's a lot of things happening now, but I do believe that the SEC setting rules and the league members following those rules is a path forward that we all should support." (link)
Meanwhile, Georgia AD Josh Brooks addressed fan backlash after the Dawgs posted game highlights behind a paywall on Glory Glory, its school-backed NIL subscription platform, following a 63-3 victory over Tennessee State last weekend. Subscriptions to the platform—which cost a minimum of $20 per month—increased 10% during the week to approach 2,000 total members after HC Kirby Smart promised the team would wear all-white uniforms against Western Kentucky if subscriber counts tripled (they did and they will). Brooks: "We'll continuously evaluate how we operate whether that's something that will live behind the paywall, whether it's something that is an exclusive window on one day and something that's open to everyone days later. ... I'll always try to keep an open ear to the reactions of our fans. I don't let Twitter drive everything I do because it can become an echo chamber, but at the same time I've talked to several fans since then. I've got a good group of individuals that I reach out to or reach out to me to gauge the temperature on issues like that." (link)
Over in Starkville, Mississippi State AD Zac Selmon spoke with The Commercial Dispatch about roster construction, NIL strategy, and his department's preparation for full-capacity revenue sharing under the House settlement. Selmon: "Whatever the maximum is, that’s where we’ll be. ... Our goal is to win championships, and to do that, you have to be at the top level of investment. We've built our financial model around hitting that cap from day one because if you're not fully invested, you're falling behind. ... In this new environment, every dollar matters, whether it's direct revenue sharing, donor support, or corporate partnerships. We are making sure our structure allows us to maximize every single avenue so our coaches have the resources to recruit and retain elite talent." (link)
Arizona State AD Graham Rossini joined JohnCanzano.com’s eponymous purveyor to discuss the program's strategic footprint in the Big 12 and more. D1.takeaways…
➤ On the value of playing non-conference football games in Texas, like today’s matchup at Texas A&M: "Bigger than just a single game, just that presence in Texas continues to be so important to us. And these games were booked many years ago. Obviously, now in the Big 12, Texas is a big part of our playbook with four schools in the conference in that state."
➤ ASU's status as a challenger brand: "We're going to punch above our weight class and that's really the mindset of we know that we are in a challenger brand. The Big 12 is a conference. We know that we've got this notion of ASU is a sleeping giant or this little sleepy department on the west coast that never seems to really put it together. Those are all motivating things to hear for competitive people in our space."
➤ As for the necessity of federal intervention to regulate the athlete representation market: "A major step forward would be getting control of the agents in our space that exists in any other line of sports where athletes are compensated. We should have that same ability in our space. ... Right now there's no certification. There's no registration for an agent that's representing a student athlete in this environment." (link)
Montana President Dr. Jeremiah Shinn joined 102.9 ESPN Missoula’s Tootell & Nuanez show to detail his vision for Griz athletics during his first months in office, addressing modern roster economics, institutional investment, and the alignment between athletic performance and overall university growth. Here’s what you need to know…
➤ "Athletics is the front porch of the university. When our sports programs are thriving, it elevates visibility, drives prospective student enrollment, and creates a sense of shared pride across the entire state of Montana."
➤ Shinn indicated that the Grizz would explore a move to the FBS level only if college football undergoes a formal subdivision split that creates a distinct tier for Group of Six/FCS-tier programs with its own playoff system.
➤ Navigating the evolving collegiate athletics landscape: "College sports is changing rapidly, but our mission remains unchanged: positioning our student-athletes for success in competition and in the classroom while ensuring our programs operate with long-term financial sustainability."
➤ Maximizing donor support and community engagement: "We have an incredibly passionate fan base across Western Montana, and expanding private support and alignment from our supporters is critical as we build for the future." (link)
The West Virginia University Board of Governors has authorized continued construction and financing solicitation for the $150M “West Tower Project,” per The Daily Athenaeum’s Samantha Smith, who notes the first phase, which included premium seating at Milan Puskar Stadium, began back in November 2025. Mountaineers AD Wren Baker told the BOG the project is on schedule. Baker: “There was some concern as tariffs kicked in and stuff that could really mess us up. But we are regularly doing cost estimates with our partners, and we're on timeline.” Baker said the club seating includes 900 ticket holders and that some of the suites have already been sold. Funded through private donations, Baker also outlined that the commitment for the project is now at $112M of the total $156M price tag. “We still believe that we have a very good chance to raise all the money and not need any long-term financing for the project.” Demolition of the current West Tower is set to begin in December, with the project completed by the 2028 season. (link)
Auburn formally broke ground Thursday on the Jordan-Hare North project, the largest capital project in Auburn Athletics and Jordan-Hare Stadium history. From the release: “Scheduled for full completion in the spring of 2029, the seven-level, 300K-square-foot structure will add more than 3K new and expanded premium experiences to Jordan-Hare Stadium’s north end zone. A joint endeavor between Auburn Athletics and the Division of Student Affairs, the project will also feature versatile conference and event spaces, retail venues, student activity spaces, and meeting rooms for year-round use.” (link)
Only 50 of 138 FBS programs (~35%) kicked off the 2026 college football campaign with a starting quarterback signed directly out of high school, per a FootballScoop study examining roster construction across college athletics. According to author Zach Barnett, the reliance on transfer portal signees spans both tiers, with 26-of-68 Power 4 schools (~38%) starting homegrown products compared to 23-of-70 Group of 6 teams (~33%), while the American represents the most transfer-dependent league at 85%. Roster data reveals 80% of FBS starting signal-callers are third-, fourth-, or fifth-year veterans, with 72 starters holding three-star recruit ratings compared to 10 former five-stars. Additionally, 75 total starters originally signed with Power 4 programs out of high school, demonstrating that high school program pedigree remains a primary driver for starting opportunities across college football. (link)
UConn released its 2025-26 annual report, revealing that operating costs grew from $109.7M to $135.6M year-over-year—driven largely by the House settlement and revenue-sharing implementation—while institutional university support held mostly flat at $32.5M (up from $32.3M). Total donor commitments reached a record $52.7M from 9,067 supporters, doubling the $23.5M raised in FY22, while the overall "Because of UConn" campaign has generated $232.9M of its $316M athletics target. The report highlighted an internal study showing the department generates $286.9M in statewide economic output, crediting national media exposure from three basketball national titles across three years (men's in 2023, 2024; women's in 2025) for driving significant surges in university admissions applications, alumni engagement, and donor output. The department also added 15 total scholarships (two men's, 13 women's) in FY26 under new NCAA roster limits. (link)
Pepperdine secured more than $17.2M in donor commitments during FY26 - including $7.2M directly for athletics programs and nearly $10M for the upcoming arena, known as The Mountain - marking the highest total donor count (1,688) and total funds received ($5.8M) in department history. The Waves set records with $3.7M raised in current-use funds (a 118% increase year-over-year) and more than $1.1M raised for the Waves Excellence Fund, driven by major gifts such as $1M commitments from Robert and Tisha Walton and the Zeile family. (link)
While rival media executives question Pat McAfee's boundary-pushing on-air decorum, ESPN continues to view his presence as a vital engine for capturing younger demographics across linear and digital channels, according to Puck's John Ourand. McAfee helped propel College GameDay to record ratings last season—featuring a 35% jump among viewers under 25 and a 34% surge among women—while growing his social footprint by 12% to add over 1M followers. Industry insiders note that McAfee's insistence on maintaining his YouTube distribution helps him to reach digital-native audiences, while his ability to book and connect with top league leaders like NBA Commissioner Adam Silver and NFL Commissioner Roger Goodell adds strategic value for network leadership. Furthermore, talent agents analyze the deal as emblematic of a broader media landscape shift toward talent owning their intellectual property. One agent tells Ourand: "They all want to own their own IP. In this case, it’s a win for McAfee because he gets full ownership of the show and a distribution platform. And the network gets a soup-to-nuts, fully baked show that already has an audience." (link)
SBJ’s Josh Carpenter goes inside the viral digital comedy series “SEC Shorts,” the brainchild of creators Josh Snead and Robert Clay that often spoofs the biggest games or storylines from around the SEC. Running Monday mornings during college football season, the series has garnered widespread acclaim, drawing millions of views across its various platforms. The duo, who got started by providing fan submissions to SEC Network and talk show host Paul Finebaum back in 2014 while working full-time jobs editing medical lecture videos, eventually built an independent brand across YouTube, X and Instagram. Clay and Snead oversee storyboarding, shooting and production, while enlisting area friends to participate in the shorts. They watch games together on Saturdays before fully fleshing out ideas Sunday morning. Snead: "It really leaves us with about 15 hours to come up with an idea, write a script, get actors, make props, build costumes, find a location, shoot it and edit it." Sponsor Renasant Bank has a partnership with ESPN analyst Kirk Herbstreit, who records each episode's outro. (link)
Southeastern Louisiana has partnered with Phoenix Senior Living as an official Football jersey patch sponsor for the 2026 season. (link)
The West Coast Conference has partnered with FanWord to integrate the firm's AI-powered software, FanWord Assist, into its strategic communications workflow. (link)

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Director of Athletics (Campbell University / Buies Creek, NC): More details HERE. What would it cost to move to Buies Creek? Click HERE.
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Jamie and Ellen Pollard Endowed Director of Athletics (Iowa State University / Ames, IA): More details HERE. What would it cost to move to Ames? Click HERE. The D1.dossier for this position is available HERE.
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Assistant Athletics Director, Ticket Operations (Villanova University / Villanova, PA): More details HERE.
Assistant Director, Revenue Enhancement (Kennesaw State University / Kennesaw, GA): More details HERE.
Associate VP & Chief Commercial Officer/Chief Revenue Officer (Ohio State University / Columbus, OH): More details HERE. What would it cost to move to Columbus? Click HERE.
Assistant Athletic Director, Revenue Generation (Southern Methodist University – SMU / Dallas, TX): More details HERE.
Account Executive, Ticket Sales (Texas Tech University / Lubbock, TX): More details HERE.
Assistant Director, Ticket Operations (University of Washington / Seattle, WA): More details HERE.








