Morning Edition
October 17, 2026
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The Bulletin Board...
“We understand the economics of roster building and roster retention. We also don’t have the ability to forecast correctly, with any type of certainty, because the economic environment around college sports, specifically college football with the portal opening in January, is still cloudy because we’re waiting on a decision in Washington, D.C.”
Pat Chun
Washington AD to On Montlake’s Christian Caple on the state of UW football
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ESPN’s Pete Thamel reports: “The average additional payment that ESPN will pay for the expanded College Football Playoff is $345M annually the next five years, per sources, which is in addition to the average of $1.3B annually over that time ESPN is already paying. Of that new $345M, ESPN will only essentially be paying $205M, as they are getting back $140M annually from the cancellation of the three power conference championship games that ESPN owns the television rights to broadcast.” (link); Thamel adds: “Per sources, the amount Fox is expected to get back for the cancellation of the Big Ten title game, which it owns the television rights to, is estimated in the $50M range annually.” (link)
On Montlake’s Christian Caple connected with Washington AD Pat Chun before the Huskies traveled to last night’s football matchup at Purdue as Chun broke down the state of UW…
➤ On reports Washington is the bottom third of Big Ten NIL spending for football: “One, let’s start from here — the environment is in constant flux. Two, we’re very conscientious of where the roster spend is. What’s been reported, I will say, is not totally accurate. But clearly, we have to continue to find resources, especially in the current environment, to increase the roster spend. Things may change if this bill passes, which we won’t know at least for a few more months. But in the current status quo environment, it’s clear that resources are critical to build rosters.”
➤ More context on the overall financial position of the Huskies: “You’ve also got to take into context the half-share that we came in on in the Big Ten. That has a critical, critical impact on our finances. Although we’re not the only school that has come in on a reduced share, how our resources are sourced are very different from the other school, or other schools in other conferences, that come in on reduced shares. That is a big piece of the puzzle for us. That’s $30M minimum that we don’t get compared to our peer institutions in our own conference. On top of that, obviously we’ve had record years of fundraising. These last two years, we’ve probably had two of our best years of fundraising that we’ve had in the most recent years.”
➤ “We recognize our responsibility as a football program. We understand the economics of roster building and roster retention. We also don’t have the ability to forecast correctly, with any type of certainty, because the economic environment around college sports, specifically college football with the portal opening in January, is still cloudy because we’re waiting on a decision in Washington, D.C.” (link)
Penn State fans are increasingly directing their frustration over the rising costs of being a Nittany Lions football fan toward AD Pat Kraft, per The Athletic’s Ralph Russo, who notes Kraft is seen as “the person most responsible for a $700M renovation and modernization of 66-year-old Beaver Stadium that led to an increase in ticket prices announced earlier this year.” More…
➤ Designed to address $200M in deferred maintenance, the stadium project, which will add 15 executive suites, 30 sold-out loge boxes and 4,500 club seats, has spurred ticket price hikes of roughly $90 to $280 for most season-ticket holders next year and the expected doubling or even tripling of prices for some West Side stadium seats. Kraft has stressed, repeatedly, that he is sympathetic to fans who are facing the choice of paying a lot more for their seats or moving. “We weren’t maxing out the potential of the stadium … I feel bad that it’s not the seat you had for 10, 15, 20 years, but I am committed to making sure you have a place in the building.”
➤ The situation recently moved into the national spotlight thanks to social media posts highlighting swaths of empty seats at Penn State’s September homecoming game against Wisconsin. Kraft said thousands of seats that were expected to be unusable “became available” days before the Wisconsin game, too late to hit the market. Russo posits that while the loyalty of Penn State fans has proven durable, for some, it seems as if it is being tested. PSU alumnus Darian Somers: “Fundamentally, I think Penn Staters will always show up. It’s bordering on this uncomfortable sense of, like, you’re just taking advantage of the fact that I’m really passionate about Penn State.” (link)
New Campbell AD Corey Jenkins outlined his vision for the department during his introductory press conference. Here’s what he had to say…
➤ "The landscape of intercollegiate athletics has never been more chaotic or uncertain. But in that chaos, there's tremendous opportunity. Opportunity to distinguish ourselves, provide our student-athletes with the resources and tools to be successful on and off the field, and consistently compete for championships. And yes, winning is not the only thing, but it's a lot of fun."
➤ “We'll position ourselves to be recognized as a destination mid-major athletic department for the very best student-athletes, coaches, and administrative talent. And we will be leaders nationally amongst our peers."
➤ “We will win the right way. We will do everything with the highest level of integrity. and we will never lose focus on supporting the broader mission of this great university." (link)
The Athletic’s Jerry Brewer examines a potential internal identity crisis facing ESPN's College GameDay as the program's traditional, crowd-centric atmosphere increasingly competes with the dominant, wrestling-style persona of contributor Pat McAfee. While McAfee's presence has driven record viewership and featured wildly popular segments like his field goal kicking contest—which has awarded over $11M in prizes and charitable donations—the broadcast is shifting to orbit around his personal brand, raising questions about whether the show still belongs to the broader college football fanbase. Brewer highlights the friction between GameDay's legacy as an inclusive, location-based celebration and its evolving format tailored to sports bettors, political discourse, and McAfee’s personal media empire ahead of his projected $60M annual extension: "The question isn’t whether McAfee is good or bad for the three-hour pregame extravaganza. It’s whether a tradition built on being somewhere can hold a bombastic presence who seems to exist everywhere now. And with so much to balance, whose show is it?" (link)
College football game days serve as crucial revenue drivers for college town bars, with marquee home weekends generating up to $100K-plus in single-day sales, according to Sport & State's Mark J. Burns. Operators across major college markets rely on six to eight home games to offset slower off-season periods, with single-day game day sales conservatively running 4x to 5x higher than bye week Saturdays. Fred's Bar & Grill owner/GM Jason Nay noted the Baton Rouge establishment does not break even until the season's first kickoff, while The Swamp Restaurant owner Ryan Prodesky estimated marquee SEC home matchups against opponents like Alabama, LSU, or Tennessee yield a 50% to 75% revenue bump compared to lesser foes. In Madison, The Kollege Klub greeted more than 4,000 customers and generated record sales during a mid-September non-conference matchup against Alabama, utilizing third-party line-skipping apps like LineLeap alongside premium table reservations and cover charges ranging from $10 to over $80 to maximize yield. (link)
With participation in flag football skyrocketing, the National Intramural-Recreational Sports Association (NIRSA) will launch a national collegiate club league backed by a multiyear NFL grant. Front Office Sports' Ellyn Briggs explains the new NIRSA circuit will feature 86 NCAA DI, DII, and DIII teams playing a roughly 15-game season across 10 regional conferences starting in January, bridging the gap before the NCAA potentially institutes a formal championship in spring 2028. Rutgers club founder Allison Gandlin outlined how the club framework lays the groundwork for official collegiate sponsorship: "All of the big universities are going to be involved in this, so we’re going to be able to go to the NCAA and say, ‘Look, it’s ready for you. Just press the button, accelerate this. It’s all there now.’" (link)
Unlicensed vendors selling counterfeit Nebraska merchandise online and near Memorial Stadium are costing the athletic department an estimated $1M annually in lost royalty fees, per First Alert 6 News' Mike McKnight. NU Senior Assoc. AD for Licensing & Business Development Lonna Henrichs says athletics has been relying on an outside company to monitor sales online. “We started using CounterFind in 2021 and since then we’ve had almost 15-thousand counterfeit items removed from the internet.” CounterFind estimates that since 2021, the Huskers’ athletic department has lost $6M in royalty revenue because of trademark infringement. Henrichs emphasized that unlicensed vendors undermine institutional trademarks and deprive the program of essential funding: "When you see counterfeit product, those folks aren’t paying a royalty back to the university." She also added that fans buying online can check whether royalty fees are going to the athletic department. “It should have the hologram when you receive it at your home. And if it doesn’t have that hologram on there then you know it’s coming from a bogus counterfeit marketer.” (link)
Richmond's Economic Development Authority has offered VCU a new lease to continue playing baseball at The Diamond after informing Richmond Flying Squirrels that the minor-league team must vacate the old stadium by Friday or face trespassing charges, according to The Richmonder's Graham Moomaw. The dual letters from EDA Director Angie Rodgers follow the breakdown of a tentative cost-sharing agreement that would have allowed both programs to share the newly constructed CarMax Park. The Squirrels, owned by Lou DiBella, recently filed lawsuits against the EDA and the project's developer, prompting team executives to characterize the eviction notice as retaliation. While the city continues to urge the minor-league franchise to resume negotiations with VCU Athletics Director Ed McLaughlin, Rodgers detailed the timeline required to secure the university's interim home: "A lease conveying an interest in EDA-owned property will require approval by both the EDA Board and Richmond City Council. That process takes significant time, and we want VCU to be able to plan its facility needs around that timeline." (link)
South Florida Women’s Soccer HC Chris Brown announces he will step down from his role following the conclusion of this season to “devote more time to family commitments.” (link)
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Evening Standard
October 16, 2026
Iowa State hires Auburn Executive Deputy AD Jared Benko as its next AD, starting October 30. President David Cook: “Athletics is vital to the strength of our university. Jared Benko brings the leadership experience and strategic vision to build on our success, support our student-athletes as students first and ensure Iowa State is well positioned for the future of college athletics.” ESPN’s Pete Thamel first reported the hire. Parker Executive Search assisted with the process. (link)
The NCAA has filed a federal lawsuit in the U.S. District Court for the Southern District of Ohio against Ohio Gov. Mike DeWine, seeking to overturn his executive order directing in-state universities to permit Class of 2022 student-athletes a fifth season of eligibility. Writing for On3, Ross Dellenger notes the 41-page complaint, believed to be the first time the NCAA has sued a sitting governor in more than 100 years of the association’s history, attacks DeWine's order as a "misguided attempt" to give Ohio universities an "unfair, unprecedented and unwarranted competitive advantage in stadiums and arenas throughout the country.” More…
➤ The suit accuses DeWine of violating the Commerce Clause, First Amendment and 14th Amendment of the U.S. Constitution; of exceeding his authority under state law, by failing to identify any statutory or constitutional source of legal authority for his order; and depicts him as unlawfully interfering with eligibility rules that member schools, including those in Ohio, have contractually agreed to follow. The suit requests a judge declare the executive order as violating the Constitution, rule that it has no "force of law" and prohibit the governor under federal and state law from any order enforcement.
➤ Represented by Wilkinson Stekloff lead counsel Rakesh Kilaru, the NCAA maintains the executive order threatens fair competition across Division I. From the NCAA’s complaint: "Using state law to undermine fair national competition threatens the viability of college sports and the basic lesson all athletes learn early in their careers — to play by the rules."
➤ Sportico’s Michael McCann posits DeWine will likely invoke several lines of defense. He “might assert that until an Ohio school relies on the executive order and puts an ineligible player on the roster, the dispute remains too contingent to be ripe for judicial review. A related defense would be that the NCAA lacks standing, because it hasn’t been directly harmed by the executive order and won’t be unless an Ohio school relies on it. … Another possible defense is sovereign immunity, which generally protects states and state officials sued in their official capacities. … Other possible defenses include an argument that allowing Ohio athletes to play doesn’t unduly burden interstate commerce or other states’ economies, and that the First Amendment shouldn’t apply because the executive order doesn’t compel the NCAA to engage or not engage in speech. DeWine might also cite powers as governor to justify the executive order.” (link, link)
➤ NCAA President Charlie Baker on today’s filing: “Governors are expected to turn square corners and act within their authority. The Executive Order is unlawful because Governor DeWine lacks the authority to permit Ohio colleges and universities to disregard the rules they have agreed to follow by rostering ineligible student-athletes. If state courts – or governors – can unilaterally change the rules to give certain schools competitive advantages, it will become impossible for all schools to compete on a level playing field. … [On the Borovicanin case] We look forward to answering the Ohio Supreme Court’s questions on Monday, as ordered. In the meantime, the NCAA does not believe the Ohio Supreme Court declared the Borovicanin plaintiffs immediately eligible to compete. … [The court] stayed the mandate but did not reinstate the injunction. The injunction therefore remains stayed. Schools that read the order differently bear the risk of that interpretation.” (link)
The Sun Belt adopted new exit fees this week, increasing the exit amount from $5M to a range from $8-18M that is determined through the notification date of departure. Yahoo Sports’ Ross Dellenger adds: “A 27-month or more notice is an $8M fee and it escalates from there. The impending increase in Sun Belt exit fees expedited a move from James Madison to agree to join the American. While JMU is planning to begin play in July 2028, there is a belief that a financial settlement with the Sun Belt can be struck for the Dukes to start play in July 2027.” (link)
More from Extra Points’ Matt Brown on the EA Sports College Football franchise’s future viability. EA’s licensing agreement with CLC and various schools was for four titles, produced annually, with Brown noting the company is committed to producing and releasing one more game next year. “EA is not only interested in renewing that agreement, but is also in active negotiations to do so. … These licensing agreements are typically about four years in length. Barring something dramatically unforeseen happening, I believe it is reasonable to assume the game will continue until at least 2032." If the game does go away or fails to perform financially, Brown believes licensing costs won’t be the reason. “I understand why some at EA would be nervous, especially since sales of the game have declined over the last three years and individual athlete payments jumped from $600 to $1,500 from Year 1 to Year 2. But this is still the most publisher-friendly licensing deal. EA has to pay more money to players and teams for every other game it produces! The lack of a union or players association to formally bargain on behalf of the athletes drives those total costs down, compared to what the MLBPA, NFLPA and others would demand.” (link)
JohnCanzano.com’s eponymous publisher highlights what he refers to as the “sleeping giant” of Texas State in the most recent entry of his series on the new-era Pac-12 schools. Located in San Marcos, 33 miles from Austin, TXST has “47K students, ambitious leadership, good recruiting geography, motivated donors, and a football program that wants to punch above its weight.” When the Pac-12 was searching for a complement of eight football-playing members to become NCAA compliant, it zeroed in on Texas State, managing to lock down the Bobcats in front of last summer’s July 1 deadline. Canzano adds: “Texas State will get more revenue and far more TV exposure in the Pac-12 than it got previously. The school’s men’s basketball team had zero nationally televised games last season, for example. It will have 18 such games this season in the Pac-12.” The challenge, according to Texas State President Kelly Damphousse, is parlaying that quickly and efficiently into success in the standings. “I’ve said many times that the second worst thing would have been not getting into the Pac-12. The worst thing would be getting in and not winning and competing." (link)
Coastal Carolina AD Chance Miller on his football squad’s 1990s-style jerseys for tonight’s nationally televised matchup against Appalachian State: "There’s so many people that are relocating from other places in the Northeast and the Midwest that might not have had that traditional college football fandom. And we’re trying to get them to come to the games, buy tickets, and really adopt us. This is one of those ways that we can do it." (link)
Fairfield has released its 2025-26 annual report, highlighting an all-time record fundraising total of $4.437M over the past year to support its student-athletes from 4,073 total gifts. That mark included a record $4.2M in operational support. In addition, for the first time in the department’s history, it achieved two $1M fundraising days, surpassing that plateau on both STAGiving Day [1,466 donors] and Giving Tuesday [849 donors]. Full annual report. (link)
Dropback has partnered with Hudl to integrate advanced athletic and statistical data into its college roster management and player valuation models, per SBJ’s Joe Lemire, who notes the move joins prior data inputs from PFF, SkillCorner, Synergy and Sports Info Solutions. Dropback CEO Luke Bogus: “That was the vision: these folks who were coaches forever are now asked to run a multimillion-dollar business, so how do we give them the same business tools that any other CEO or CFO would have? We are not making AI decide what players are worth ourselves, and we don’t have some proprietary algorithm. We are trying to give teams tools to build their own process of creating their own valuation models and their own way of assessing talent. Everyone talks about the moving market, but our opinion is that if you have more diligence behind why we’re coming up with the valuation of the player in the first place, then maybe we can control the market more than if we don’t have any rigor.” Dropback currently serves over 30 collegiate clients across football, men’s basketball and volleyball, including Georgia, Kentucky, Butler and Michigan State. (link)
Notre Dame student-athlete marketing and media group Rally is teaming with Priority Commerce to utilize the company’s GameTime NIL management platform to administer payments for NIL agreements. Designed especially for college sports programs, the platform includes banking and treasury services, payments, contract management, escrow and compliance reporting, as well as a dedicated Passport account linked to a student-athlete Visa debit card, along with an automated reserve for estimated taxes on NIL income. (link)
The Savannah Bananas have released their 2027 schedule, which includes visits to the following college-affiliated venues: Auburn’s Jordan-Hare Stadium (February 27); LSU’s Alex Box Stadium and Tiger Stadium (March 4 & 6); Notre Dame’s Frank Eck Stadium and Notre Dame Stadium (June 24 & 26); and UTSA’s Alamodome (September 10-11). Full schedule. (link)
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